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Building an Engaging Community,[object Object],Using Effective Social Media Strategies,[object Object],Gautam Ghosh,[object Object],Product Evangelist - Qontext,[object Object]
Why should a business invest in a community?,[object Object],2,[object Object],© Qontext Inc. 2010,[object Object]
What is a Community?,[object Object],How is it different from a Social Network,[object Object],© Qontext Inc. 2010,[object Object],3,[object Object]
Communities have always been there,[object Object],© Qontext Inc. 2010,[object Object],4,[object Object]
The Long Tail,[object Object],© Qontext Inc. 2010,[object Object],5,[object Object]
Social Objects,[object Object],The Glue for Communities,[object Object],© Qontext Inc. 2010,[object Object],6,[object Object]
Questions to ask,[object Object],What community are we building?,[object Object],What’s the social object of that community?,[object Object],7,[object Object],© Qontext Inc. 2010,[object Object]
The Million Dollar Question,[object Object],Build my own community?,[object Object],Or,[object Object],Go to where a community exists,[object Object],© Qontext Inc. 2010,[object Object],8,[object Object]
© Qontext Inc. 2010,[object Object],9,[object Object]
Designing for Engagement,[object Object],And why engagement at all?,[object Object],10,[object Object],© Qontext Inc. 2010,[object Object]
The content community model,[object Object],© Qontext Inc. 2010,[object Object],11,[object Object]
Facilitating the community,[object Object],What behaviors do you want to facilitate,[object Object],12,[object Object],© Qontext Inc. 2010,[object Object]
Skills for the community manager,[object Object],Challenges,[object Object],© Qontext Inc. 2010,[object Object],13,[object Object]
Who is a community facilitator?,[object Object],Everyone,[object Object],14,[object Object],© Qontext Inc. 2010,[object Object]
7 Seven Types of Community Members,[object Object],Lurker,[object Object],Learner,[object Object],Connector,[object Object],Moderator,[object Object],Organizer,[object Object],Teacher,[object Object],Super-User,[object Object],© Qontext Inc. 2010,[object Object],15,[object Object]
The Secret,[object Object],Be a part of the community ,[object Object],In the full sense,[object Object],16,[object Object],© Qontext Inc. 2010,[object Object]
Connect ,[object Object],Blog http://www.gautamblogs.com,[object Object],Twitter - @GautamGhosh,[object Object],Facebook: http://www.facebook.com/HR.Blogger,[object Object],Email: gautam.ghosh@qontext.com,[object Object],Slideshare: http://www.slideshare.net/gautam,[object Object],Linkedin: http://www.linkedin.com/in/gautam,[object Object],© Qontext Inc. 2010,[object Object],17,[object Object]

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