16. We benefit from this change in buyer behaviour by engaging with them (our audience) as they search for answers. Deliver content that is relevant and compelling in their search for solutions. You can do this before they ever call you or walk through your front door. You become the expert your future buyers can count on. Your content creates a trust relationship which makes it easy to buy from you. That’s what content marketing is all about. Newt Barrett, co author of Get content, get customers