If you want to learn more about emotional design, check out our Skillshare course: http://skl.sh/1jqYHZ5
This talk has been presented at:
- UXPA 2015
- SoCal UX Camp 2015
- SDXD September Meetup
- Zillow Speaker Series
11. âWe realized that we were no longer as proud
of the experiences we were creatingâââthat in
many cases we were no longer any better
than our competitors.â
Kaaren Hanson
Former VP of Design @Intuit
12. âIntuit is the most well run, no
growth company in the Valley.â
Anonymous
???
13. âDesign for Delight is our #1
weapon in attaining growth,
and there is no #2.â
Scott Cook
Founder of Intuit
33. Levels of Perception
Visceral: appearance
Behavioral: how it works, how it feels
ReďŹective: interpretation and
understanding
1
2
3
34. âAppearance can greatly inďŹuence
perceptions, and we carry that mental
model with us when sizing up a websiteâ
Aarron Walter
Director of Design @Mailchimp
35. ââŚimmediately boosting
sales by 24% and driving
Apple to its ďŹrst
proďŹtable quarter in two
years.â
ââŚfrom geeky to popâŚâ
âFor the ďŹrst time ever,
the color of a computer
became an outlet for
self-expressionâ
www.fastcodesign.com
Visceral Design: iMac G3
36. âIn â67, the year of the
Summer of LoveâŚThe unique
and unconventional form of
the Bug perfectly matched
the new revolution.â
www.thebeetle.com
âIt has a certain personality
to it, an endearing quality.â
www.theblaze.com
Source: http://goo.gl/G9pNoj
Visceral Design:
VW Beetle
46. âI ďŹnally got around to doing taxes
yesterday. After our information was
transferred from last years return, it
asked if either of us had passed away. I
entered the information that [husband]
died on June 15, and a screen came up
that said âweâre sorry for your loss.â I sat
there and stared at it, crying, for a few
minutes. It was so cathartic! Please pass
on to the team how much that one little
sentence meant to me. Whoever
thought that up must be a very caring
person.â
Yes No
Yes NoYes No
Yes No
49. Credible v. Unprofessional
Emotional v. Transactional
Friendly v. Cold
Simple v. Complex
Transparent v. Vague
Warm v. IndiďŹerent
Serious v. Light-hearted
Humble v. Extroverted
ScientiďŹc v. Subjective
Playful v. Apathetic
Inspiring v. Modest
Proactive v. Uneager
Economical v. Irrational
Reliable v. Unsteady
âŚ
Voice & Tone Attributes
50. Brief history of design at Intuit1
2
3
Principles of emotional design
Future of emotional design
51. Emotional design will become more
about knowing, not assuming, the
emotional state of the user.
52. Emotional design will become more
about knowing, not assuming, the
emotional state of the user.
By using:
Facial recognition
Multi-sensor inputs
Biometrics
58. The Harvard Business Review - Innovation Catalysts
Bloomberg Businessweek - Interview with Brad Smith and Kaaren Hanson
UX Magazine - Stop Sprinkling Emotion, Start Creating Magic and
Meaning
Khan Academy - Interview with Scott Cook
Designing for Emotion - Aarron Walter
Emotional Design - Don Norman
Resources