This document provides an overview of Herbert Yang's professional experience and an outline for a basic business plan structure. Yang has held C-level finance roles at several large companies and organizations. The document then outlines the key elements and basic structure for a business plan, including sections for the executive summary, team profile, market overview, company overview, and proposal. It provides guidance on the typical information included in each section.

1. Introduction – Herbert Yang
Impression Wonders Arts Development（the “Impression Series”) CFO
Wu Zuoren International Foundation of Fine Arts Deputy Secretary-General
Beijing Galaxy Idea Chairman
Beijing UMessage Info Tech（China Mobile’s “12580”) Vice President / CFO
General Electric (GE), Healthcare Financial, HPSC Boston Acting CFO

2. A Dummy’s Guide to Business Plan
Herbert Yang

3. What Is It?
Present Issue
Propose Solution
Make Introduction

4. The Purpose
Seek
$
Raise Capital Partners
Borrow Bank Loan
Ask for Sponsorship
Seek for Donation

5. Key Elements & Basic Structure
Executive Summary

6. Key Elements & Basic Structure
Executive Summary
Team Profile

7. Key Elements & Basic Structure
Executive Summary
Team Profile
Market Overview
Market Size

8. Key Elements & Basic Structure
Executive Summary
Team Profile
Market Overview
Market Size
Value Chain

9. Key Elements & Basic Structure
Executive Summary
Team Profile
Market Overview
Market Size
Value Chain
Segment Positioning

10. Key Elements & Basic Structure
Executive Summary
Team Profile
Market Overview
Market Size
Value Chain
Segment Positioning
Unfulfilled Needs

11. Key Elements & Basic Structure
Executive Summary
Team Profile
Market Overview
Company Overview
Value Proposition

12. Key Elements & Basic Structure
Executive Summary
Team Profile
Market Overview
Company Overview
Value Proposition
Product

13. Key Elements & Basic Structure
Executive Summary
Team Profile
Market Overview
Company Overview
Value Proposition
Product
User Base

14. Key Elements & Basic Structure
Executive Summary
Team Profile
Market Overview
Company Overview
Value Proposition
Product
User Base
Business Model

15. Key Elements & Basic Structure
Executive Summary
Team Profile
Market Overview
Company Overview
Value Proposition
Product
User Base
Business Model
Competitive Advantages

16. Key Elements & Basic Structure
Executive Summary
Team Profile
Market Overview
Company Overview
Value Proposition
Product
User Base
Business Model
Competitive Advantages
Industry Position

17. Key Elements & Basic Structure
Executive Summary
Team Profile
Market Overview
Company Overview
Value Proposition
Product
User Base
Business Model
Competitive Advantages
Industry Position
Company History

18. Key Elements & Basic Structure
Executive Summary
Team Profile
Market Overview
Company Overview
Proposal
What Do I Need

19. Key Elements & Basic Structure
Executive Summary
Team Profile
Market Overview
Company Overview
Proposal
What Do I Need
What Do I Give?

20. Key Elements & Basic Structure
Executive Summary
Team Profile
Market Overview
Company Overview
Proposal
What Do I Need
What Do I Give?
How Do I Use It?

21. What Kind of Reaction Do You Want to See from Your Audience?
Yes No

22. The Minimum Requirement
for Any Business Plan
Professionalism

23. A Rewind: Key Elements & Basic Structure for Your Business Plan
Executive Team Market Company Proposal
Summary Profile Overview Overview
Market Size Value Proposition What Do I Need
Value Chain Product What Do I Give?
Segment Position User Base How Do I Use It?
Unfulfilled Needs Business Model
Competitive Adv.
Industry Position
Company History
Thank You！
For inquiries, please contact
Herbert Yang
yang_ herbert@gsb.stanford.edu