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Design thinking is most useful to tackle problems that are ill-defined or unknown. In user experience (UX) design, it’s crucial to develop and refine skills to understand and address rapid changes in users’ environments and behaviors. In this session, we will discuss about design thinking in digital product development or UI/UX.

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Tackle the Problem with Design Thinking - GDSC UAD

  1. 1. UX Design process Empathize, Define, and Ideate
  2. 2. What is UI/UX?
  3. 3. User Interface User Experience Adalah apa yang kamu Lihat dan Gunakan saat sedang menggunakan sebuah produk adalah apa yang kamu Rasakan saat menggunakan sebuah produk
  4. 4. Characteristics of good UX
  5. 5. Usable Equitable Useful It means the design, structure, and purpose of the product is clear and easy to use. It means a design is helpful to people with diverse abilities and backgrounds. that means it solves user problems. Enjoyable It means the design delights the user https://design.google/library/good-design/
  6. 6. Think like a UX designer Learn more about different design process
  7. 7. User-centered design Design thinking The five elements of UX design Lean UX Double Diamond
  8. 8. Design thinking process
  9. 9. What Is Design Thinking? Design thinking is a user-centered approach to problem-solving. It helps designers create solutions that address a real user problem and are functional and affordable. Design thinking is an iterative process in which you seek to understand your users, challenge assumptions, redefine problems and create innovative solutions which you can prototype and test.
  10. 10. Empathize Research Your Users' Needs During the empathize phase, the goal is to understand users’ needs and how users think and feel. This involves a lot of user research, such as conducting surveys, interviews, and observation sessions
  11. 11. User Research Get to Know the Guests You’re Inviting to the Party Design Thinking: Empathize
  12. 12. Define your primary user groups. This involves creating a framework that describes the main types of users you’re designing for—allowing you to focus your efforts in recruiting users for research. Basic Steps of User Research
  13. 13. Choosing Research Techniques User Interview Contextual Inquir Survey Focus Group Card Sortin Usability Testing Basic Steps of User Research
  14. 14. UserInterviews Userinterviewsarestructuredconversationswith currentorpotentialusers ofyoursite. BasicStepsofUserResearch InterviewingTips focusonparticipants’personalexperiences Don’taskleadingquestions Performatestrunwithsomeone ifit’spossible,andtheparticipantconsentstoit,record theinterview.
  15. 15. brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem. Design Thinking: Empathize
  16. 16. Define StateYour Users' Needs and Problems In the define phase, you’ll create a clear problem statement, or a description of the user’s need that your designs will address, based on your research findings.
  17. 17. Personas Pain point Identify user types based on habits and goals of real people, acquired through interviews and conversations. A pain point refers to a very specific problem that customers of your particular product or service are experiencing. Design Thinking: Define
  18. 18. Design Thinking: Define Needs Statements How Might We Outline what users need in order to achieve their goals. “[Our user] needs a way to [addresses this need] so that they [benefit in this way.]” Every problem is an opportunity for design. By framing your challenge as a How Might We question, you’ll set yourself up for an innovative solution.
  19. 19. Ideate Challenge Assumptions and Create Ideas Once you land on a user problem and establish why it’s an important one to solve, it’s time for the ideate phase. The goal of ideation is to come up with as many design solutions as possible.
  20. 20. Think outside the box Design Thinking: Ideate
  21. 21. Design Thinking: Ideate Brainstorming for Solution Idea Affinity Clustering Everyone has a unique perspective on the user and the problem, so everyone should contribute ideas for solutions. Affinity Clustering is a graphic technique for sorting items according to similarity.
  22. 22. Design Thinking: Ideate Wireframing Crazy 8's Wireframing uses nongraphical schematics of digital interfaces and their structure to show how they fit together and create alignment within the design team. It is a fast sketching exercise that challenges people to sketch eight distinct ideas in eight minutes.
  23. 23. Book
  24. 24. Create High-Fidelity Designs and Prototypes in Figma
  25. 25. What is User Interface?
  26. 26. Why UI Design can help humans in operating the system? Clear information Guide Feedback
  27. 27. What is UI Designer's job? The UI Designer is responsible for creating what we see and making us feel easy to use. Creating display designs for mobile applications, websites.
  28. 28. Visual Design Foundation Typography, shapes, colors, line, form, space, and texture. Contrast, Repetition, Alignment, and Proximity. Element of Designs Principle of Designs
  29. 29. Contrast Contrast in design means a stark difference. This means that each design element must be 'differentiated' from the others.
  30. 30. Repetition Repetition here means how we repeat the same elements in the designs that we make.
  31. 31. Alignment Alignment determines how each element is placed in the design. By using this alignment, our designs will look neater and easier to read or understand by users.
  32. 32. Proximity Proximity here means how the relationship between the components of a design must provide visual unity, so that it can show consistency between layouts.

Design thinking is most useful to tackle problems that are ill-defined or unknown. In user experience (UX) design, it’s crucial to develop and refine skills to understand and address rapid changes in users’ environments and behaviors. In this session, we will discuss about design thinking in digital product development or UI/UX.

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