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• Biscuits were assumed as sick-man's diet in earlier days. But today
it has become one of the most loved fast food products for every
age group
• The Middle French word bescuit is derived from the Latin words,
bis – twice
coquere, coctus – to cook, cooked
• It means "twice-cooked“
• This is because biscuits were originally cooked in a twofold process:
first baked, and then dried out in a slow oven
• India Biscuits Industry came into major existence and started
gaining a sound status in the bakery industry in the later part of
20th century when the urbanized society called for ready made
food products at a tenable cost
• Indian subcontinent is known to be the second largest
manufacturer of biscuits, the first being USA
• States that have the larger intake of biscuits are Maharashtra, West
Bengal, Andhra Pradesh, Karnataka, and Uttar Pradesh.
Maharashtra and West Bengal are the most industrially developed
states; hold the maximum amount of consumption of biscuits.
Even, the rural sector consumes around 55 % of the biscuits in the
bakery products
Business industry growth in India(%)
14
16
14
11 11
9
0
2
4
6
8
10
12
14
16
18
Percentage growth
percentage
growth
What are the reasons for decline in the
growth of biscuit industry in India after
2008-09?
 While the growth rate has been stagnating
during last 4 years
 it picked up momentum during the 2008-09
mainly on account of exemption from Central
Excise Duty on biscuits with MRP up to
Rs.100/per kg, as per Union Budget for 2007-
08
 However growth further declined from
2009-10 to 2011-12 and the first half of 2012-
13 due to increase in petrol & diesel prices
IM Biscuits

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IM Biscuits

  • 1.
  • 2. • Biscuits were assumed as sick-man's diet in earlier days. But today it has become one of the most loved fast food products for every age group • The Middle French word bescuit is derived from the Latin words, bis – twice coquere, coctus – to cook, cooked • It means "twice-cooked“ • This is because biscuits were originally cooked in a twofold process: first baked, and then dried out in a slow oven
  • 3. • India Biscuits Industry came into major existence and started gaining a sound status in the bakery industry in the later part of 20th century when the urbanized society called for ready made food products at a tenable cost • Indian subcontinent is known to be the second largest manufacturer of biscuits, the first being USA • States that have the larger intake of biscuits are Maharashtra, West Bengal, Andhra Pradesh, Karnataka, and Uttar Pradesh. Maharashtra and West Bengal are the most industrially developed states; hold the maximum amount of consumption of biscuits. Even, the rural sector consumes around 55 % of the biscuits in the bakery products
  • 4. Business industry growth in India(%) 14 16 14 11 11 9 0 2 4 6 8 10 12 14 16 18 Percentage growth percentage growth What are the reasons for decline in the growth of biscuit industry in India after 2008-09?  While the growth rate has been stagnating during last 4 years  it picked up momentum during the 2008-09 mainly on account of exemption from Central Excise Duty on biscuits with MRP up to Rs.100/per kg, as per Union Budget for 2007- 08  However growth further declined from 2009-10 to 2011-12 and the first half of 2012- 13 due to increase in petrol & diesel prices