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http://FusionMarketingPartners.com/,[object Object],12 Great Strategiesto Build Your Brand and Increase Awareness,[object Object],Christopher Ryan, CEO,[object Object],Fusion Marketing Partners,[object Object]
Why Build Your Brand Awareness?,[object Object],More Leads, More Revenue,[object Object],Businesses often express the desire  (desperation!) for more leads and more revenue. ,[object Object],But marketing and sales is a continuum, and it starts with awareness. For example: ,[object Object],Business decision-makers are much more likely to buy from a familiar company.,[object Object],Prospects who are already aware of you are much more likely to buy quickly and with less price sensitivity than those who are unaware.,[object Object]
What is Your Brand?,[object Object],Brand Position: the place your company occupies in a prospect’s or customer’s mind when he or she thinks about you.,[object Object],Brand Promise: what you promise to deliver to your customers when doing business with you.,[object Object],You want your brand position = brand promise,[object Object],Next:  Ideas to build your brand awareness.,[object Object]
Awareness Building Ideas 1-3,[object Object],1.	Craft a compelling and differentiated brand promise that is based on reality.,[object Object],2.	Build your brand promise around a Big Idea.,[object Object],3.	Build a brand promise that is specific and offer-based.,[object Object]
Awareness Building Ideas 4-6,[object Object],4. 	Practice Pull Marketing techniques to generate low-cost and high-quality awareness.,[object Object],5.	Use powerful and compelling words to drive your message home.,[object Object],6.	Treat social media as a long-term and cumulative process instead of a quick fix. ,[object Object]
Awareness Building Ideas 7-9,[object Object],7.  Use blogging as your first tool for B2B social media success.,[object Object],8.	Use LinkedIn as your second tool for B2B social media success.,[object Object],9.	Use Twitter as your third tool for B2B social media success.,[object Object],http://fusionmarketingpartners.com/ebook/,[object Object]
Awareness Building Ideas 10-12,[object Object],10.  	To stand out in B2B public relations, 	align your PR efforts with the rest of 	your pull marketing strategy.,[object Object],11.	Think outside the box when it comes to 	B2B PR by being personal, unique, fun 	and sticky. ,[object Object],12.	Use the art of “friendly persistence” to 	constantly expand your Circle of 	Marketing Influence.,[object Object]
Learn More,[object Object],Download this Complimentary eBook,[object Object],[object Object]
PUSH Marketing vs. PULL Marketing: Which Should You Pursue?

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12 Branding and Awareness Strategies

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  • 9. PUSH Marketing vs. PULL Marketing: Which Should You Pursue?
  • 10. How to Use Social Media to Build Awareness: Pace Yourself!
  • 11. Five Rules for B2B Public Relations Success.
  • 12.
  • 13. Voted as Top 100 U.S. Marketer by Target Marketing Magazine and frequent writer and speaker on marketing and technology topics
  • 14.