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CO-CREATION vs.
PARTICIPATION
ANTITHESIS OF CO-CREATION
AND INNOVATION




ASIER PEREZ
asier@funkyprojects.com
www.twitter.com/asierfunky   DOTTCORNWALL- MARCH 2010
sábado 27 de marzo de 2010
“CO-CREATION IS THE PROCESS BY
WHICH PRODUCTS, SERVICES, AND
EXPERIENCES ARE DEVELOPED
JOINTLY BY COMPANIES AND
THEIR STOKEHOLDERS, OPENING
UP A WHOLE NEW WORLD OF
VALUE.”
                  V. RAMASWAMY




sábado 27 de marzo de 2010
sábado 27 de marzo de 2010
“THANKS LARGELY TO THE
INTERNET, THE ACTIVE, THE
ENGAGED CUSTOMER WAS
DRAMATICALLY TRANSFORMING
THE INDUSTRIAL SYSTEM AS WE
KNOW IT.”
  V. RAMASWAMY& C.K. PRAHALAD




sábado 27 de marzo de 2010
TAYLOR,
FORD&CO.

sábado 27 de marzo de 2010
“CO-CREATION IS NOT JUST A WIN-
WIN SITUATION: THE EMPHASIS ON
CONTINUOUS IMPROVEMENT,
COMMUNICATION, AND LEARNING
ALLOWS CUSTOMERS AND FIRMS
TO WIN MORE - WIN MORE BY
EFFICIENTLY CREATING UNIQUE
VALUE.”
  V. RAMASWAMY& C.K. PRAHALAD




sábado 27 de marzo de 2010
sábado 27 de marzo de 2010
CO-CREATE
VALUE WITH
CUSTOMERS?

sábado 27 de marzo de 2010
www.mystarbucksidea.com
CO-CREATION BUT VOTING
AT THE END OF THE DAY




sábado 27 de marzo de 2010
VOTING IS A VERY POOR
PARTICIPATION MODE
sábado 27 de marzo de 2010
DOES VOTING GENERATE “WIN MORE” VALUE?




sábado 27 de marzo de 2010
OR JUST RANKS VERTICALLY?
AS THE MOST VIEWED VIDEO IN YOUTUBE.COM




sábado 27 de marzo de 2010
CONSUMING AS PARTICIPATION




sábado 27 de marzo de 2010
VERTICAL RANK OF
CD SALES



sábado 27 de marzo de 2010
$500,000,000 PONZI SCHEME
BY NSYNC MANAGER


sábado 27 de marzo de 2010
$50,000,000,000
MADOFF’S PONZI SCHEME



sábado 27 de marzo de 2010
sábado 27 de marzo de 2010
sábado 27 de marzo de 2010
sábado 27 de marzo de 2010
sábado 27 de marzo de 2010
sábado 27 de marzo de 2010
MAGIK POLITIK



                             Texto




http://www.funkyprojects.com/magikpolitik/
http://www.magikpolitik.com/
sábado 27 de marzo de 2010
CONVENTIONAL
WISDOM




KENNETH GALBRAITH
sábado 27 de marzo de 2010
TRULY CORRECT
         vs.
   CONVENIENTLY
    ACCEPTABLE


sábado 27 de marzo de 2010
WHAT BENEFIT
DOES CO-CREATION
BRING TO THE
PARTICIPATING
PEOPLE?


sábado 27 de marzo de 2010
 "TELL ME AND I WILL
                             FORGET. SHOW ME AND I
                             WIL REMEMBER. INVOLVE
                             ME AND I WILL
                             UNDERSTAND." 
                                        CONFUCIOUS
sábado 27 de marzo de 2010
AN ILLUSION IS A DISTORTION OF THE

MIRROING EFFECT
SENSES, REVEALING HOW THE BRAIN
NORMALLY ORGANIZES AND
INTERPRETS SENSORY STIMULATION.
WHILE ILLUSIONS DISTORT REALITY,
THEY ARE GENERALLY SHARED BY
MOST PEOPLE
                             NOITAPICITRAP
                             OT EUD NOITAVONNI
                             FO NOISULLI

sábado 27 de marzo de 2010
Deliberative public engagement
should not be used:
‣ when crucial decisions have already been
  taken; or
‣ if there is no realistic possibility that the
  engagement process will influence
  decisions.


http://www.involve.org.uk/nine_principles/
sábado 27 de marzo de 2010
Hello Change! is a recruiting
               system for talent based on mutual
               seduction.


http://hellochange.net
http://www.funkyprojects.com/?s=HELLO+CHANGE
sábado 27 de marzo de 2010
sábado 27 de marzo de 2010
PREDICTABILITY
BRINGS NO
INNOVATION BUT
ACCEPTANCE

sábado 27 de marzo de 2010
CONSENSUS
                               CANCELS
                             INNOVATION


sábado 27 de marzo de 2010
WE AGREE TO
   DISAGREE



sábado 27 de marzo de 2010
INCREMENTAL INNOVATION
                                        VS
                               RADICAL INNOVATION
                                    DEPRIVED



INNOVATION
DISCOUNT
sábado 27 de marzo de 2010
DIVERSITY &
POLYSEMIA

sábado 27 de marzo de 2010
FUNKY
PROJECTS


www.funkyprojects.com
asier@funkyprojects.com
www.twitter.com/asierfunky
sábado 27 de marzo de 2010

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Co-creation Vs Participation