Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
FUNKY PROJECTS - Cocreation Sucks! Slide 1
FUNKY PROJECTS - Cocreation Sucks! Slide 2

YouTube videos are no longer supported on SlideShare

View original on YouTube

YouTube videos are no longer supported on SlideShare

View original on YouTube

Upcoming SlideShare
Five types of co-creation
Five types of co-creation
Loading in …3
×
1 of 43

FUNKY PROJECTS - Cocreation Sucks!

13

Share

Download to read offline

Presentation done by Asier Perez, director of Funky Projects, at Service Design Conference 09 in Madeira 2009 Oct 26.
This presentation challenges the belief that a co-created project is brilliant because it is the result of many diverse voices and highlights that most co-creative practice flattens when reaching a general consensus.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

FUNKY PROJECTS - Cocreation Sucks!

  1. 1. CO-CREATION SUCKS!!! ANTITHESIS OF CO-CREATION AND INNOVATION ASIER PEREZ asier@funkyprojects.com www.twitter.com/asierfunky SDN-MADEIRA 260909
  2. 2. ALL INNOVATION IS SOCIAL FOR PEOPLE AND BY PEOPLE
  3. 3. OPEN BIZ
  4. 4. FARNSWORTH GLASS HOUSE
  5. 5. JOHNSON MIES
  6. 6. SEAGRAM BUILDING
  7. 7. TAYLOR, FORD&CO.
  8. 8. 11
  9. 9. HUMAN CENTERED 12
  10. 10. COCREATION IS STILL ON AN INDUSTRIAL VALUE CREATION MODEL 13
  11. 11. 3D WEB EXPERIENCE
  12. 12. B2C ASOMO’S VALUE FOR FINAL CONSUMERS
  13. 13. 17
  14. 14. 18
  15. 15. AN ILLUSION IS A DISTORTION OF THE NOITAPICITRAP OT SENSES, REVEALING HOW THE BRAIN EUD NOITAVONNI NORMALLY ORGANIZES AND FO NOISULLI INTERPRETS SENSORY STIMULATION. WHILE ILLUSIONS DISTORT REALITY, THEY ARE GENERALLY SHARED BY MOST PEOPLE
  16. 16. HUMAN CENTERED 21
  17. 17. INNOVATION INCREMENTAL INNOVATION VS RADICAL INNOVATION DEPRIVED
  18. 18. CONVENTIONAL WISDOM KENNETH GALBRAITH
  19. 19. TRULY CORRECT vs. CONVENIENTLY ACCEPTABLE
  20. 20. HUMAN CENTERED 30
  21. 21. CONSENSUS CANCELS INNOVATION
  22. 22. MEPHISTO
  23. 23. PREDICTABILITY BRINGS NO INNOVATION BUT ACCEPTANCE
  24. 24. WHAT VALUE DOES COCREATION PROVIDE TO THE PARTICIPATING PERSON?
  25. 25. Deliberative public engagement should not be used: ‣ when crucial decisions have already been taken; or ‣ if there is no realistic possibility that the engagement process will influence decisions.
  26. 26. DIVERSITY & POLYSEMIA
  27. 27. WE AGREE TO DISAGREE
  28. 28. www.hellochange.ning.com
  29. 29. NESKATEKA SURPRISE VIAJE EN TU CIUDAD VIAJE EN TU CIUDAD THIRITOPA THEBESTOF VUELO BERDINSAREA FENA WORKSHOP
  30. 30. CONCLUSIONS If you were at the talk you might remember some of the ideas we debated, please write them at the comments of SlideShare Some of them were: - Yes we cheat ourselves -We’re too hard facts driven to convince customers - Diversity, agreement for disagreement, beyond predictable… -…
  31. 31. FUNKY PROJECTS www.funkyprojects.com asier@funkyprojects.com www.twitter.com/asierfunky

×