Presentation done by Asier Perez, director of Funky Projects, at Service Design Conference 09 in Madeira 2009 Oct 26. This presentation challenges the belief that a co-created project is brilliant because it is the result of many diverse voices and highlights that most co-creative practice flattens when reaching a general consensus.

1. CO-CREATION
SUCKS!!!
ANTITHESIS OF CO-CREATION
AND INNOVATION
ASIER PEREZ
asier@funkyprojects.com
www.twitter.com/asierfunky SDN-MADEIRA 260909

2. ALL
INNOVATION
IS SOCIAL
FOR PEOPLE
AND BY
PEOPLE

4. OPEN
BIZ

5. FARNSWORTH GLASS HOUSE

6. JOHNSON MIES

7. SEAGRAM
BUILDING

8. TAYLOR,
FORD&CO.

9. 11

10. HUMAN CENTERED
12

11. COCREATION IS
STILL ON AN
INDUSTRIAL
VALUE CREATION
MODEL
13

12. 3D WEB
EXPERIENCE

13. B2C
ASOMO’S VALUE FOR
FINAL CONSUMERS

15. 17

16. 18

17. AN ILLUSION IS A DISTORTION OF THE
NOITAPICITRAP OT
SENSES, REVEALING HOW THE BRAIN
EUD NOITAVONNI
NORMALLY ORGANIZES AND
FO NOISULLI
INTERPRETS SENSORY STIMULATION.
WHILE ILLUSIONS DISTORT REALITY,
THEY ARE GENERALLY SHARED BY
MOST PEOPLE

19. HUMAN CENTERED
21

23. INNOVATION
INCREMENTAL INNOVATION
VS
RADICAL INNOVATION
DEPRIVED

24. CONVENTIONAL
WISDOM
KENNETH GALBRAITH

25. TRULY CORRECT
vs.
CONVENIENTLY
ACCEPTABLE

26. HUMAN CENTERED
30

27. CONSENSUS
CANCELS
INNOVATION

28. MEPHISTO

31. PREDICTABILITY
BRINGS NO
INNOVATION BUT
ACCEPTANCE

32. WHAT VALUE DOES
COCREATION
PROVIDE TO THE
PARTICIPATING
PERSON?

34. Deliberative public engagement
should not be used:
‣ when crucial decisions have already been
taken; or
‣ if there is no realistic possibility that the
engagement process will influence
decisions.

35. DIVERSITY &
POLYSEMIA

36. WE AGREE TO
DISAGREE

37. www.hellochange.ning.com

38. NESKATEKA SURPRISE VIAJE EN TU
CIUDAD
VIAJE EN TU
CIUDAD THIRITOPA THEBESTOF
VUELO BERDINSAREA FENA
WORKSHOP

39. CONCLUSIONS
If you were at the talk you might remember some of the ideas we debated,
please write them at the comments of SlideShare
Some of them were:
- Yes we cheat ourselves
-We’re too hard facts driven to convince
customers
- Diversity, agreement for disagreement,
beyond predictable…
-…

40. FUNKY
PROJECTS
www.funkyprojects.com
asier@funkyprojects.com
www.twitter.com/asierfunky