Zomato: Transforming the Global Restaurant Business
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These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Zomato, a food discovery site that is transforming the global restaurant business and that is a member of the WSJ’s billion dollar startup club. Not only does it connect users and restaurants, it is also helping restaurants manage their finances, food and equipment orders, and design restaurants. Its core business is helping users find, book, and evaluate restaurants and helping restaurants advertise their services to users and accept bookings. However, the global network that Zomato is building of users and restaurants is enabling Zomato to extend its business into all aspects of F&B.
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Zomato: Transforming the Global Restaurant Business
- 1. Ahamed Jameel : ajameel321@gmail.com Au Willy : willyaws@gmail.com Li Qi : lixiaoqi89@gmail.com Li Juexing : lijuexing5@gmail.com Liew Ethan : enrui01@gmail.com Luo Yi : luoyi826334154@gmail.com ZomatoTransforming the Global Restaurant Business MT5016: Business Model for High-Tech Products National University of Singapore
- 2. Introduction Business Model Value Proposition Customers Scope of Activity Value Capture Scope Extension Competitor Strategic Control
- 3. Introduction
- 4. Food is a Necessity Convenience Technology Self- actualization Esteem Love / Belonging Safety Food
- 5. Food discovery application 23 countries 62.5 million registered users 9 languages 90 million visits monthly 1.4 millions restaurant listings Founded: 2008
- 8. Business Model User Restaurant • Restaurant Pays Zomato for being featured • More Customer footfall for the restaurant • User Views restaurant
- 9. Increasing value for restaurants, users & Zomato with more users & restaurants Network Effect Restaurants Users Attracted by More Users Attracted by More Restaurants
- 10. Revenue Sources Source http://techcircle.vccircle.com/2015/06/04/zomatos-revenue-and-operating-loss-more-than- tripled-last-year-meritnations-growth-slowed/ Source http://www.medianama.com/2013/06/223-chart-zomato- revenue-split-fy13/ 2.8% 1.5% 95.7% Latest Update: Feb 8th 2016: Zomato breaks even in 6 countries out of portfolio of 23 countries.
- 11. Core Competency Field Teams App / Website Platform Customer Service User & Restaurant Database Restaurant Advertising Key ActivitiesKey Resources Data Analysis Zomato maintains a strong internal structure to complement their business model
- 12. • Abundant dining options • Ease decision making process while saving time Location Rates Menu Reviews Promotions Share experience Find restaurants nearby Accurate Information Personal Profile Its weekend. I want to eat something Dine in Value Proposition - Users
- 13. Zomato enable restaurants to: Customer Service & Engagement Targeted Advertising Improved VisibilityManage Online Presence Track Performance Event Management Value Proposition - Restaurants
- 14. Customers
- 15. Customer Groups Medium Luxury Small Convenience Seekers Tourists Restaurants Users Food lovers
- 16. Customer Channels App for Business Field Teams Dedicated iPad App for User Advertising Customer Care User Restaurant Zomato maintains different channels of communication with their Customers
- 18. Restaurant business is fragmented Zomato is tying up the industry
- 19. Vertical disintegration of the restaurant business Restaurant Business Beverages Food Customer services Restaurant visibility Food delivery Cashless payment Table management Food supplyKitchen appliances Furnishing Zomato sees an opportunity to broaden its scope of activities
- 20. Value network for restaurant business Visibility Online listing Advertisement Services Food delivery Restaurant Solution POS system Table management Inventory Suppliers Equipment Food Furniture Consulting Design Menu engineering Expansion Restaurant Customers Online platform Food order Table reservation
- 21. Value network for restaurant business Visibility Online listing Advertisement Services Food delivery Restaurant Solution POS system Table management Inventory Suppliers Equipment Food Furniture Consulting Design Menu engineering Expansion Restaurant Customers Online platform Food order Table reservation
- 22. Value network for restaurant business Visibility Online listing Advertisement Services Food delivery Restaurant Solution POS system Table management Inventory Suppliers Equipment Food Furniture Consulting Design Menu engineering Expansion Restaurant Customers Online platform Food order Table reservation
- 23. + = DATASTRONG NETWORK EFFECT NEW PRODUCTS NEW SERVICES COMPETITIVE ADVANTAGES Capturing new values in the restaurant business value network
- 24. Zomato is vertically integrating restaurant business
- 25. Value chain in restaurant business Supplier value chain Equipments seller Furnitures seller Food supplier Channel value chain Advertisement Online listing Online presence Food delivery Customers value chain CRM Cashless payment Comfort Quality food Restaurant value chain POS system Reservation Table management
- 26. Value chain in restaurant business Supplier value chain Equipments seller Furnitures seller Food supplier Channel value chain Advertisement Online listing Online presence Food delivery Customers value chain CRM Cashless payment Comfort Quality food Restaurant value chain POS system Reservation Table management
- 27. Zomato’s scope of activities Zomato for business Answer reviews, analytics, manage deals and events. Zomato order Online delivery orders Zomato Base Cloud-based POS system Zomato Book Table management and reservations Zomato Whitelabel Personalized restaurant smartphone apps Zomato Widgets Widgets for restaurant
- 29. Value capture
- 30. Market where Zomato is performing well : India Philippines Indonesia Middle East Australia New Zealand Capturing value with full stack features Focus on growing app penetration and ecosystem : Zomato public app Zomato business app Zomato Advertisement Zomato Order Zomato Base Zomato Book Zomato Whitelabel Zomato Widget
- 31. Focusing on Enterprise Features, mainly on “Zomato Book” for market characterized by: Small Size Slow Economic Growth Zomato is not dominant Capturing value with enterprise features
- 34. Value network for restaurant business Visibility Online listing Advertisement Services Food delivery Restaurant Solution POS system Table management Inventory Suppliers Equipment Food Furniture Consulting Design Menu engineering Expansion Restaurant Customers Online platform Food order Table reservation
- 35. Value network for restaurant business Visibility Online listing Advertisement Services Food delivery Restaurant Solution POS system Table management Inventory Suppliers Equipment Food Furniture Consulting Design Menu engineering Expansion Restaurant Customers Online platform Food order Table reservation
- 36. • Connect restaurants to suppliers • Advertising platform for suppliers to 1.4 million restaurants Supplier Restaurant Zomato Supply Database
- 37. Zomato Consultancy Output Provide advice to restaurants • Restaurant database • User data • POS data • Open data Input Knowledge from large database Data Analytics Where How What
- 38. Zomato Partners UberTaxi Book a taxi to the restaurant by Uber UberRush Order food through Uber’s food delivery service • Leverage its position and partner with other technologies • Create synergies and add value to their product
- 39. Zomato Partners Value Proposition Users • Convenient • More restaurants choices Restaurants • Profitability: Reach a new segment of customers Catering options for travelers around railway stations Station A Station B Indian railways
- 40. Zomato Cook Local Cooks Connecting local cooks and people who want home-cooked food Foodies/ Tourists
- 42. Competitors Since Zomato is expanding drastically, they face competition in different areas: Geographic Service-based Technology-based Local Players Incumbents Food Delivery POS System Search Engine Recommendation System
- 43. Online Platform Food delivery Restaurant search & discovery Restaurants guide, shopping, entertainment, & hospital reviews Countries 40 India, Singapore etc. 23 India, Australia etc. 32 USA, Europe etc. Found 2012 2008 2004 Monthly Users(million) 4.5 90 160 Competitors
- 44. 0 1 2 3 4 5 Delivery Service Advertisement POS Restaurant Solution Partnership Global Presence Rating Zomato Foodpanda Yelp TakeoverCompetitors
- 46. Growth Strategy Entry into new markets Increase revenue sources Boost network effect Faster customer acquisition Visibility & Marketing Entry timing Capture initial customer base
- 47. NZ Czech Republic AU, CA, NZ, IE, UK, US US Jul 14 Aug 14 Aug 14 Dec 14 Jan 15 Jan 15 Apr 15 • Natural growth in 16 countries, • Acquisitions in 7 countries Slovakia Italy Turkey Acquisitions Growth Strategy
- 49. Thank You