The document provides an overview of the key pillars of business: You, Product, Market, Marketing, People, and Systems. It discusses the importance of self-improvement, developing the right product to solve customer pains, understanding the market through creating an avatar persona, effective marketing communication, hiring the right people, and implementing systems to introduce order and track progress. The goal is to convince the reader that focusing on these fundamental aspects is essential for business success.
5. The global online ecosystem for entrepreneurs.
Foundum matches
entrepreneurs to private
investors, advisors, and service
& funding providers in order to
create valuable relationships.
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16. PRODUCT
You need to have idea to start a business.
You need money to start a business.
You need experience to start a business.
You need skills to start a business.
IDEA
EXTRACTION
Dane Maxwell - TheFoundation.io
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18. PRODUCT
IDEA TEST #1
Money multiplier - Does the idea
makes more money to my customer?
Pain killer - Does the idea help solve big
problem for your customer?
Amy Hoy
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19. PRODUCT
IDEA TEST #2
10x times the value - Does the
product delivers 10x value what customer
is paying to us?
Appsumo
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20. PRODUCT
IDEA TEST #3
Pain - Is there urgent pain or irrational
passion?
Active - Is the user actively searching for
solution?
Options - Are there a few or more
perceived options? (From prospect POV)
Long term - Is there potential long for long
term relationship?
Eban Pagan
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21. PRODUCT
IDEA TEST #4
Automated sale
Recurring revenue
No accounts receivable
- No money from outside.
Sell tools - Gold rush
Perry Marshall, Dane Maxwell
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24. MARKET
AVATAR
Concrete personality with all fears, frustrations,
commonalities
Create picture of this specific person in your
mind
Create conversation you have with him
(“script out the conversation”)
Eban Pagan, Fabien Fredricson
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25. MARKET
AVATAR 2
Create avatar
Look for the most important people around this
avatar who’s opinion really matters to him/her.
What he/she thinks it’s happening in the
others people minds?
Look for hot buttons.
Eban Pagan, Fabien Fredricson
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35. PEOPLE
WORKING w/ PEOPLE
EGO
We / You
Boss / Employee FEEDBACK
Open / Close
BALANCE
Organizer / Creative MOTIVATION
Money / Boredom
Carrot / Stick
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