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PILLARS of
6 BUSINESS
  LADISLAV MARTINCIK
                       ... I wish I knew 5 years ago when I was
                       starting my own business/startup.
I GET IT...
                                     mentality



My goal here is to convince you that what
I’m about to tell you is something NEW.


PLEASE BE OPEN MINDED!
CONTENTS
Story of Foundum (foundum.com)

YOU
PRODUCT
MARKET
MARKETING
PEOPLE
SYSTEMS

cca 45 min / cca 40 slides
FOUNDUM
TEAM
The global online ecosystem for entrepreneurs.

    Foundum matches
    entrepreneurs to private
    investors, advisors, and service
    & funding providers in order to
    create valuable relationships.




5
ECOSYSTEM
MALLORCA

2012
  6
PILLARS of
6 BUSINESS
YOU
You grow you business by growing you.




                  8
YOU




EFFECTIVITY
vs

BEING
RIGHT
        9
YOU




SELF LIMITING
BELIEFS
limiting           Empowering

Tony Robbins - Awaken the Giant Within
                        10
YOU




                      WANT <   DON’T
                               WANT


WHAT MOTIVATES YOU?
Carrots and sticks.


                       11
YOU




PRODUCTIVITY &
TIME MANAGEMENT
Secret to be more productive is ...

                       12
YOU




ENERGY
You cannot expand time. It’s fixed.

                        13
PRODUCT
Product/Idea is not the thing you start with.




                     14
PRODUCT




IDEA
QUICKSAND
How do I get my great idea?

Amy Hoy - 30x500 course

                          15
PRODUCT




You need to have idea to start a business.
You need money to start a business.
You need experience to start a business.
You need skills to start a business.




IDEA
EXTRACTION
Dane Maxwell - TheFoundation.io


                                  16
PRODUCT




IDEA
EXTRACTION
INTERVIEW
What is the most important activity you are
doing every day in your business & what is
the pain you experience in this activity?


                       17
PRODUCT




IDEA TEST #1
Money multiplier - Does the idea
makes more money to my customer?
Pain killer - Does the idea help solve big
problem for your customer?



Amy Hoy


                       18
PRODUCT




IDEA TEST #2
10x times the value - Does the
product delivers 10x value what customer
is paying to us?




Appsumo


                      19
PRODUCT




IDEA TEST #3
Pain - Is there urgent pain or irrational
passion?
Active - Is the user actively searching for
solution?
Options - Are there a few or more
perceived options? (From prospect POV)
Long term - Is there potential long for long
term relationship?
Eban Pagan


                       20
PRODUCT




IDEA TEST #4
Automated sale
Recurring revenue
No accounts receivable
 - No money from outside.
Sell tools - Gold rush


Perry Marshall, Dane Maxwell




                               21
PRODUCT




MONEY
If there’s no money involved it’s not the
same game of poker.




                         22
MARKET
It isn’t what you think. So make the effort to learn.




                         23
MARKET




AVATAR
Concrete personality with all fears, frustrations,
commonalities
Create picture of this specific person in your
mind
Create conversation you have with him
(“script out the conversation”)

Eban Pagan, Fabien Fredricson


                                24
MARKET




AVATAR 2
Create avatar
Look for the most important people around this
avatar who’s opinion really matters to him/her.
What he/she thinks it’s happening in the
others people minds?
Look for hot buttons.
Eban Pagan, Fabien Fredricson


                                25
MARKET




CREATE
MARKET
It’s hard to compete. Easier to create.
                         26
MARKETING
Marketing is everything you do & your market can see.




                         27
MARKETING




  You      Product      Corp     Customer




COMMUNICATION
Marketing in nutshell (for me) is communication.



                        28
MARKETING




You         Product        Corp   Customer




      95% companies focus         YOU



                      29
MARKETING




IRRATIONAL
FANTASY
Ever wondered why most of ads are so stupid?
Because they talk to our subconscious mind.

                      30
MARKETING




CONCEPT OF
NEW
Because when we “get it” we stop listen,
we need to always come up with NEW.

                       31
MARKETING




BE SPECIFIC
External, tangible, measurable benefits,
results.
Abstract to specific.

                       32
PEOPLE
Whoever you surround yourself with you became.




                      33
PEOPLE




HIRING PEOPLE
Choose carefully. Letting go people isn’t easy.



                  WRITERS
A-PLAYERS READERS
SNIPERS
OPEN MINDED
                          34
PEOPLE




WORKING w/ PEOPLE


EGO
We / You
Boss / Employee             FEEDBACK
                            Open / Close

BALANCE
Organizer / Creative   MOTIVATION
                       Money / Boredom
                       Carrot / Stick
                       35
SYSTEMS
If you feeling like chaos, you’re missing systems.




                         36
SYSTEMS




WRITE IT
DOWN
If you cannot write down system of steps
describing what you do... it’s chaos.
eMyth - Michael E. Gerber

                            37
SYSTEMS




TRACKing
If you’re not tracking your progress, how do you
know what’s going on?

                       38
RECAP
Signup for Foundum (foundum.com)

YOU
PRODUCT
MARKET
MARKETING
PEOPLE
SYSTEMS
THANK YOU
ladislav@foundum.com

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6 pillars of business

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