Technology is changing the human experience, creating new connections between people, products and markets around the world. The computer is stepping out, off the desk, even out of our pockets, to become embedded in our world, around us, on us, and even in us. With this trend, user interaction will go above the glass, beyond the screen, and beyond pixels. In his talk, Brandon Edwards addressed the implications of these changes on consumer behavior, and the 5 futures of interaction design.

1. five futures
BRANDON EDWARDS, CREATIVE DIRECTOR

2. Open for business in April 2007 serving GE and SK Telecom.
Scaled in 1 year to support Lenovo, LGE, NTT Docomo, Huawei.
February 2012 2

3. 1700 square meters in an iconic renovated warehouse.
Move-in September 2010.
February 2012 3

4. Today, we are 55 frogs with 15 passports in Shanghai.
Fully representative cross-section of frog disciplines:
Creative, Tech, Strategy, PM, BD, Operations. 4

5. We have experience researching both developed and emerging Asian
markets. In our 5-year history, we have worked in China, Taiwan, Hong
Kong, Korea, Japan, Thailand, Vietnam and Singapore. 5

6. Our work is diverse both in regards to geographies and industries. Our
expertise covers Finance, Transportation, FMCG, CE, Media Services,
Telecommunications and Retail. 6

7. five futures

8. five futures
It is far better to adapt the
technology to the user than to
force the user to adapt to the
technology.
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9. five futures
It is far better to adapt the
technology to the user than to
force the user to adapt to the
technology.
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10. five futures
adapting to people
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11. 5 mega-trends
contextual touch
adaptive feels
creating learning
meaningful connections
extending everything
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12. co-screen collaboration

13. one minute it’s a phone
multi-touch helps windows to
transform
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14. windows are becoming part of our world
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15. five futures
how do we manage
fast changing contexts?
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16. windows can react
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17. Senseg tixel

18. leaning in
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19. windows can respond
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20. five futures
how can the interactions we enable
be so familiar that people forget
about the technology involved?
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21. Introduction
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22. Nike knows how you move

23. Nest works independently after 1 week
05/09/11

24. Proteus knows how you feel

25. Google driverless car knows how to drive

26. five futures
how can we create experiences
that know how to learn without
designers or engineers involved?
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27. 3.14 Innovations’ On/Off paint

28. Spotify Box uses a TUI
05/09/11

29. GlowCap reminder and refill system
05/09/11

30. Nabaztag keeps you in minimal touch
05/09/11

31. five futures
how can we make every connection
between objects, humans, and
spaces more meaningful?
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32. Bionic contact lens

33. five futures
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34. connections

35. health

36. five futures
emotion
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37. five futures
what happens when the interface is
everywhere?
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38. five futures / five questions
these are the questions
we’re just starting to understand
1. how do we manage fast changing contexts?
2. how can the interactions we enable be so familiar that people
forget about the technology involved?
3. how can we create experiences that know how to learn without
designers or engineers involved?
4. how can we make every connection between objects, humans,
and spaces more meaningful?
5. what happens when the interface is everywhere?
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39. thanks!
the future is what we make.
Sina Weibo Twitter
@frogdesign @frogdesign
@BrandonBerry @Bred
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