A brief introduction to business models based on creative commons. ___How business can make more money by sharing___ ___How creative commons can be promoted through illustrating the business potential___

1. creative commons
business models

2. How business can
make more money by sharing
How creative commons can be promoted
through illustrating the business potential

3. Many companies are using:
“The amazing power of the internet to spread”

4. ...and then monetize these ideas in other ways
for a larger overall profit

5. 1 Why share.......
2 The business of sharing.......
3 Examples.......

6. Why share

8. Because It’s a practical
way of sharing....
...like

9. The musician...

10. .....that would like people to
remix his music

11. Or...

12. The writer who wants
people to share his book
with their firends.....

13. That is good because....
...it lets everybody enjoy

14. ...and it fosters creativety and innovation
for the good of society

15. The business of sharing

16. Sharing is fun, sharing makes you
happy, sharing is good for society
But sharing
is also good for business

17. Today many industries
are in trouble

18. Because with the internet
you can now copy music, books
movies etc. at virtually no cost
Which hurts the traditional business models

19. We have all heard about
the crisis in the recording
industry

20. yet some businesses see it differently

21. They see the sharing ability of the internet as a good
thing.... and use it to make a larger profit
Sharing =

22. by sharing the mp3..

23. ...and selling
the concert

24. or sharing the pdf...

25. ...and selling the lecture

26. Examples

27. Flat world Knowledge have textbooks freely
available online. They make a profit from selling
physical books, audio books, study guides ect.

28. Magnatunes let users listen online, and use the
music for non profit and developing projects, using
the CC licens
Once a project becomes commercial or someone
decides to download the music, they have to pay.

29. Nine Inch Nails let fans freely share
the album Ghosts I-IV, using a
Creative Commons license.
They have made a profit from selling
other products, like a $300 limited
edition delux box set.

30. + many more

31. For more cases and tools
Freemium.org

32. ranger rick : http://www.flickr.com/photos/rangerrick/
glutnix: http://www.flickr.com/photos/glutnix
Kyle May: http://www.flickr.com/photos/kylemay/
Hugo Royer : http://www.flickr.com/photos/badaboum6/
mofxx: http://www.flickr.com/photos/mofxx/
Clemson: http://www.flickr.com/photos/clemson/
wollombi: http://www.flickr.com/photos/wollombi/
wet web work: http://www.flickr.com/photos/wetwebwork/
amagil: http://www.flickr.com/photos/amagill/
The Waving Cat http://www.flickr.com/photos/thewavingcat/
Nine Inch Nails: http://www.flickr.com/photos/nineinchnails/
patrick h. lauke: http://www.flickr.com/photos/redux/