Social media case study: TM Lewin
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Find out how social media agency FreshNetworks helped TM Lewin engage
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Social media case study: TM Lewin
- 1. TM Lewin Engaging customers with social media @freshnetworks | info@freshnetworks.com | +44 (0)20 7692 4376
- 4. Our solution: âOff the Cuffâ We built TM Lewin an online community called âOff the Cuffâ. The community is integrated with TM Lewinâs ecommerce site.
- 5. Key features: informative blog posts All staff at TM Lewin, from the CEO down, are encouraged to blog in order to engage customers.
- 6. Interactive content Practical business wear tips are passed on to community members through short video clips.
- 7. Personalised advice from experts â Off the Cuffâ members can ask the experts for business dress advice in the style surgery.
- 8. Addressing customer issues â ⌠shirts for my size are usually too narrow but Iâve never tried a classic. I have a 44" chest 36' waist can anyone shed some light?â â⌠At present our slim fit shirts are really more semi fitted so I donât think you will have any problems with them being too fittedâ â Seriously, TM will always have my business and in fact I have turned some of my co-workers on to the siteâ TM Lewin are using âOff the Cuffâ to improve customer service and develop advocacy.
- 9. Engaging customers on multiple platforms â Off the Cuffâ is the TM Lewin hub but engagement is happening across other social media platforms.
- 11. the conversion rate has increased⌠Twice People who enter the community are as likely to convert on their first site visit.
- 12. return visits to the site are higher⌠1/2 the visits to the community are from return vistors.
- 13. members are engaged worldwide... 43% visitors are from outside the UK Community members are from 134 different countries
- 14. and are visiting the site for advice... 52,000 visits to the business dress advice sections of the community
- 15. customers are feeding back ideas⌠180 Bright ideas emailed to TM Lewin in just a few weeks
- 16. including product ratings and reviews. Reviews submitted in the first few weeks 200
- 18. Š Copyright FreshNetworks 2009