A new report from social media agency FreshNetworks looking at the growth, current use and future direction of LinkedIn

1. The growth, current use and
future direction of LinkedIn
Stats and facts
FreshNetworks report: August 2011
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2. The growth of
LinkedIn
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3. LinkedIn: Eight years since launch
Number of users in Millions
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4. Membership growth
Overall, global memberships - free and paid for – on LinkedIn grew to
115.8 million in the second quarter of this year, up 61% on 2010. By Q1
2011, user numbers were beyond the 100 million mark.
Image source: LinkedIn
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5. Membership demographic
70% of LinkedIn users are
between 25-54 years old.
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6. Member connections
There are over 1.3 billion connections between members on LinkedIn.
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7. Member activity
Currently 17.8 million LinkedIn
users are members of groups
and 1.2 million post comments
to groups every week.
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8. Fastest growing markets (% increase)
Brazil 428% India 76%
Mexico 178% France 72%
*2010 year-on-year growth
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9. Predicted LinkedIn growth by end 2011
By looking at the growth figures for LinkedIn over the last three years
and then considering the increase in users between 1st January and
31st March we predict that:
LinkedIn will have 165 million users by the end of 2011.
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10. Revenue increase
LinkedIn has also recently announced a
revenue increase of 120% - up year on year
to $121m (£74m) in the three months to
June.
Profit was also up to $4.5m (£2.8m),
compared to $4.3m (£2.6m) in the previous
year.
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11. Brands and
businesses on
LinkedIn.
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12. Company pages
There are now over 2 million company pages on LinkedIn and almost 80
million job transitions have been tracked across the network.
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13. Top companies on LinkedIn
Top 10 followed companies on
LinkedIn:
• IBM
• Hewlett Packard
• Accenture
• Microsoft
• Oracle
• Deloitte
• PwC
• Cisco
• Apple
• Google
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14. Most followed & most employees
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15. Ratio employees to followers
On average, each company has 2.5
followers for each employee on
the site.
However, there are a couple of
standout performers:
• Apple has 6 followers .
• Google has 8 followers.
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16. Size of companies on LinkedIn
• Largest companies (with 10,000+ employees) account for only 0.007%
of company pages on the site.
• Over three quarters of the organisations on LinkedIn are SME’s - 51%
of which have between 1-10 employees and 27% have 11-50
employees.
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17. Download the full report
How and why are brands using LinkedIn?
The growth, current use and future direction of LinkedIn
http://bit.ly/qNDa5b
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18. Top companies on LinkedIn
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© 2011
www.freshnetworks.com