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Sources http://datasift.net/a/wp-content/themes/datasift/images/tweet_diagram.pdf https://dev.twitter.com http://conversation.cipr.co.uk/posts/jon.carlson/deconstructing-twitter- analytics-for-reach-and-impressions How to measure Twitter

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Sources
http://datasift.net/a/wp-content/themes/datasift/images/tweet_diagram.pdf

https://dev.twitter.com

http://conversation.cipr.co.uk/posts/jon.carlson/deconstructing-twitter-
analytics-for-reach-and-impressions

http://www.jenders.com/blog/2011/04/25/calculate-social-media-roi-
through-impressions/

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