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Measuring Twitter - Relevance • How to measure Twitter

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Measuring Twitter - Relevance

• Whilst it is great to reach a high
number of people, if the message is of
no interest to them, it will not resonate.

• It is therefore essential to reach the
Target specific
demographics right people with the appropriate
message – be relevant.

• Measure reach to specific
demographics and then, if necessary,
re-target your campaign.




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