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Measuring Twitter - Impressions • How to measure Twitter

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Measuring Twitter - Impressions
• The aggregated number of followers that
have been exposed to a brand/message.
A B C D E
• This is a top line measurement which does
not take into account individuals seeing
multiple messages.

• The danger of this metric is that it does not
X highlight if a message has spread across a
narrow or wide audience.


Impressions = 5



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