An overview of three ways that organisations can experiment with Twitter: 1. Give your brand a public face 2. Segment and approach the segments in different ways 3. Use Twitter as part of a hub-and-spoke strategy of social media engagement First presented to the Marketing Directors Network, London, June 2009

1. Twitter: Just how are businesses using it?

2. Is it just me, or does everybody seem to be talking about Twitter…

3. Don’t listen to ‘experts’

4. Look for ideas and try things out

5. Three ways organisations are using Twitter

6. 1. Have a public face to a brand +

7. 2. And that you are actually engaging Have micro-interactions Have micro-interactions Respond to people and enter into a conversation Ask what they thing and get instant feeback

8. 2. Segment, segment, segment

9. Not everybody wants the same thing, so don’t treat them in the same way

10. 3. Provide a gateway to engage

11. It is part of a hub-and-spoke social media strategy

12. And recognise that Twitter is only part of a social media strategy Use Twitter as the gateway to engaging with you

13. But the best thing is just to have a go