3M social media case study. Social media agency FreshNetworks worked with 3M to identify influencers and spread word-of-mouth about their products.

1. 3M
Social media influencers

2. We’ve being working with 3M to help spread word-of-mouth
about their products and to engage with influential
members of their target audience online.

3. Our social media outreach strategy helped 3M develop a
deeper online presence through social media.

4. We also helped them launch their Car Care cleaning range
via a competition called “the cleanest car”, which
encouraged car enthusiasts to upload photos of their car
before and after they had cleaned it.

5. The winning entry, chosen by other car enthusiasts who
engaged with the competition, bagged an all-expenses paid
trip to Sweden for the ultimate Koenigsegg experience.

6. The competition was promoted across all social media
channels and we identified and engaged with key
influencers, including car detailing expert Paul Dalton, to
spread word of mouth about the new products online.

7. As a result of the competition, online sales from the Car
Care product range increased in 60 different countries.

8. Amazon has placed their first direct order for the full range
and will continue to order on demand.

9. FreshNetworks has helped us use social media for a
range of products, including the 3M Car Care range
and our Pocket Projectors. I’ve been very happy with
both their long-term strategic planning, as well as
how they delivered social media campaigns.
ebusiness Manager,
3M

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