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TOP 10 SOCIAL MEDIA TACTICS
             EVERY SCHOOL SHOULD IMPLEMENT


10/11/2012                 1
YOUR HOST FOR TODAY




                       Frank Barry             Rachel Welsh
             Director, Digital Marketing       Director, Data Opps& Web
                              Blackbaud        Shipley School



10/11/2012                                 2
SATE OF THE INDUSTRY:
       NONPROFIT SOCIAL MEDIA




10/11/2012             3
FACEBOOK UP 30%
       DOWNLOAD THE REPORT TODAY

                               TWITTER UP 81%
             www.NonprofitSocialNetworkSurvey.com
                                9 OUT OF 10 NONPROFITS ARE ON FACEBOOK




         Get the INFOGRAPHIC also … http://bit.ly/npsocial

10/11/2012                              4
STAFFING?                 STAFFING ON THE RISE
       75% of nonprofit organizations have ¼ or less of an FTE.
                                                  75% OF NONPROFITS ALLOCATE ½ FTE




10/11/2012                                          5
FUNDING GROWS BUT
              43% OF NONPROFITS ALLOCATE $0 TO SOCIAL




10/11/2012            6
FUNDRAISING STILL LACKING
NOT MANY HAVE RAISED OVER $10K THROUGH SOCIAL




10/11/2012                   7
TOP 3 FACTORS FOR SUCCESS
       Strategy. Priority. Staffing.




                         Strategy      Prioritization   Staffing




10/11/2012                                8
TOP 10 SOCIAL MEDIA
       TACTICS EVERY SCHOOL
       SHOULD IMPLEMENT!


10/11/2012        9
# 1 0 : C R E AT E P R O F E S S I O N A L A C C O U N T S
#10: CREATE PROFESSIONAL ACCOUNTS




 10/11/2012                           10
10/11/2012   11
10/11/2012   12
10/11/2012   13
#9: LEARN FROM THE BEST


10/11/2012     14
RESOURCES

       • Hubspot: www.hubspot.com

       • Social Media Examiner: www.socialmediaexaminer.com

       • Inbound Zombie: www.johnhaydon.com

       • Mashsble: www.mashable.com

       • Social media today: www.socialmediatoday.com

       • npENGAGE: www.npENGAGE.com




10/11/2012                             15
#8: PAY ATTENTION TO YOUR COMPETITION

 10/11/2012        16
10/11/2012   17
#7: MONITOR THE SOCIAL WEB




 10/11/2012        18
WHAT YOU SHOULD BE LISTENING FOR?
             • Organization Name      • Events
             • Names of Key Staff     • Keywords
             • Program Names          • Local Content
             • Campaigns Names


       THE TOOLS YOU SHOULD BE USING
             • Search.twitter.com   • BackTweets.com
             • SocialMention.com    • Google Alerts
             • IceRocket.com        • Social News Sites
             • BoardReader.com




10/11/2012                            19
PULLING IT ALL TOGETHER IN IGOOGLE




10/11/2012                   20
WORKSHOP: SOCIAL MEDIA LISTENING




                                          VIEW& DOWNLOAD
                                          Slideshare.net/ChadNorman




10/11/2012                  21
#7B: LEVERAGE LOCAL SITES




 10/11/2012         22
10/11/2012   23
#6: STICK TO 3 PLATFORMS




 10/11/2012        24
WHICH SOCIAL NETWORKS?
       Focus time on Facebook and Twitter. Use Others to support efforts.




10/11/2012                                         25
#5: NARROW IT DOWN TO 2




 10/11/2012       26
BIT.LY        http://bit.ly




10/11/2012      27
BIT.LY :: SHORTEN




10/11/2012                 28
BIT.LY :: TRACK




10/11/2012               29
SEESMIC        http://seesmic.com




10/11/2012       30
SEESMIC :: MOBILE, DESKTOP, WEB




10/11/2012                    31
SEESMIC :: BIT.LY INTEGRATION




10/11/2012                     32
SEESMIC :: MANAGE EVERYTHING




10/11/2012                  33
SEESMIC :: MANAGE FACEBOOK




10/11/2012                  34
SEESMIC :: MANAGE TWITTER




10/11/2012                   35
SEESMIC




10/11/2012       36
SEESMIC :: EASILY ADD A LINK




10/11/2012                     37
SEESMIC :: EASILY ADD A PICTURE




10/11/2012                    38
SEESMIC :: EASILY SCHEDULE UPDATES




10/11/2012                   39
#4: FOLLOW A 3 STEP PROCESS




 10/11/2012        40
FOLLOW A 3 STEP PROCESS




             Create     Shorten   Share




10/11/2012                41
#3: MEASURE AND ANALYZE




10/11/2012      42
SETUP                          http://gaconfig.com/google-analytics-url-builder/

 • Campaign Landing Page >http://www.yourdomain.com/campaign
        • Email
          https://www.blackbaud.com/k-12/schools-out-for-
          summer?utm_source=BlackbaudList&utm_medium=email&utm_campaign=k12-
          schoolsout&utm_content=Fundraising

        • Facebook
          https://www.blackbaud.com/k-12/schools-out-for-
          summer?utm_source=Facebook&utm_medium=social&utm_campaign=k12-
          schoolsout&utm_content=Fundraising

        • Twitter
          https://www.blackbaud.com/k-12/schools-out-for-
          summer?utm_source=Twitter&utm_medium=social&utm_campaign=k12-
          schoolsout&utm_content=Fundraising

        • Blog
          https://www.blackbaud.com/k-12/schools-out-for-
          summer?utm_source=Netwits&utm_medium=blog&utm_campaign=k12-schoolsout&utm_content=Fundraising

        • Website Home Page
          https://www.blackbaud.com/k-12/schools-out-for-
          summer?utm_source=Blackbaud&utm_medium=website&utm_campaign=k12-
          schoolsout&utm_content=Fundraising

        • Print Piece
          https://www.blackbaud.com/k-12/schools-out-for-
          summer?utm_source=ConfBrochure&utm_medium=print&utm_campaign=k12-
          schoolsout&utm_content=Fundraising



10/11/2012                                         43
RESULTS




10/11/2012       44
RESULTS




10/11/2012       45
#2: CREATE GREAT CONTENT


 10/11/2012        46
PHOTOS




10/11/2012      47
VIDEOS




10/11/2012      48
QUESTIONS




10/11/2012         49
MISSION




10/11/2012       50
TIMELY




10/11/2012      51
10 BEST PRACTICE TIPS FOR FACEBOOK PUBLISHING

       1. Keep Your Posts Short
       2. Post Photos, Videos and Quotes
       3. Post Consistently
       4. Ask for your Fans Opinions
       5. Ask Questions (true/false, fill in the blank, yes/no,
       6. Try Posting “Fill in the Blank” Posts
       7. Give Fans Access to Exclusive Information
       8. Reward your Fans with Deals and Perks
       9. Be Timely
       10.Localize your Posts if they are Relevant to a Specific
          Audience
                http://www.npengage.com/social-media/6-step-facebook-plan/

10/11/2012                            52
#2B: INVOLVE OTHERS. IT’S “SOCIAL”.



 10/11/2012          53
INVOLVE OTHERS… IT’S “SOCIAL”
       •     Parents
       •     Teachers
       •     Kids
       •     Events team
       •     etc




10/11/2012                   54
10/11/2012   55
10/11/2012   56
#1: LIVE BY YOUR EDITORIAL CALENDAR




 10/11/2012         57
10/11/2012   58
10/11/2012   59
JUST DO IT!


10/11/2012    60
Questions?
              www.npENGAGE.com




10/11/2012    61
www.blackbaud.com/TechSavvySchools

10/11/2012             62
Thank you!
        Let’s keep the conversation going…
                                www.npENGAGE.com




             Social Influencers Whitepaper        Social Network Benchmark
             bit.ly/npoSocialArchetype            Report bit.ly/npsocial


10/11/2012                                   63

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Top 10 Social Media Tactics for Schools

  • 1. TOP 10 SOCIAL MEDIA TACTICS EVERY SCHOOL SHOULD IMPLEMENT 10/11/2012 1
  • 2. YOUR HOST FOR TODAY Frank Barry Rachel Welsh Director, Digital Marketing Director, Data Opps& Web Blackbaud Shipley School 10/11/2012 2
  • 3. SATE OF THE INDUSTRY: NONPROFIT SOCIAL MEDIA 10/11/2012 3
  • 4. FACEBOOK UP 30% DOWNLOAD THE REPORT TODAY TWITTER UP 81% www.NonprofitSocialNetworkSurvey.com 9 OUT OF 10 NONPROFITS ARE ON FACEBOOK Get the INFOGRAPHIC also … http://bit.ly/npsocial 10/11/2012 4
  • 5. STAFFING? STAFFING ON THE RISE 75% of nonprofit organizations have ¼ or less of an FTE. 75% OF NONPROFITS ALLOCATE ½ FTE 10/11/2012 5
  • 6. FUNDING GROWS BUT 43% OF NONPROFITS ALLOCATE $0 TO SOCIAL 10/11/2012 6
  • 7. FUNDRAISING STILL LACKING NOT MANY HAVE RAISED OVER $10K THROUGH SOCIAL 10/11/2012 7
  • 8. TOP 3 FACTORS FOR SUCCESS Strategy. Priority. Staffing. Strategy Prioritization Staffing 10/11/2012 8
  • 9. TOP 10 SOCIAL MEDIA TACTICS EVERY SCHOOL SHOULD IMPLEMENT! 10/11/2012 9
  • 10. # 1 0 : C R E AT E P R O F E S S I O N A L A C C O U N T S #10: CREATE PROFESSIONAL ACCOUNTS 10/11/2012 10
  • 14. #9: LEARN FROM THE BEST 10/11/2012 14
  • 15. RESOURCES • Hubspot: www.hubspot.com • Social Media Examiner: www.socialmediaexaminer.com • Inbound Zombie: www.johnhaydon.com • Mashsble: www.mashable.com • Social media today: www.socialmediatoday.com • npENGAGE: www.npENGAGE.com 10/11/2012 15
  • 16. #8: PAY ATTENTION TO YOUR COMPETITION 10/11/2012 16
  • 18. #7: MONITOR THE SOCIAL WEB 10/11/2012 18
  • 19. WHAT YOU SHOULD BE LISTENING FOR? • Organization Name • Events • Names of Key Staff • Keywords • Program Names • Local Content • Campaigns Names THE TOOLS YOU SHOULD BE USING • Search.twitter.com • BackTweets.com • SocialMention.com • Google Alerts • IceRocket.com • Social News Sites • BoardReader.com 10/11/2012 19
  • 20. PULLING IT ALL TOGETHER IN IGOOGLE 10/11/2012 20
  • 21. WORKSHOP: SOCIAL MEDIA LISTENING VIEW& DOWNLOAD Slideshare.net/ChadNorman 10/11/2012 21
  • 22. #7B: LEVERAGE LOCAL SITES 10/11/2012 22
  • 24. #6: STICK TO 3 PLATFORMS 10/11/2012 24
  • 25. WHICH SOCIAL NETWORKS? Focus time on Facebook and Twitter. Use Others to support efforts. 10/11/2012 25
  • 26. #5: NARROW IT DOWN TO 2 10/11/2012 26
  • 27. BIT.LY http://bit.ly 10/11/2012 27
  • 30. SEESMIC http://seesmic.com 10/11/2012 30
  • 31. SEESMIC :: MOBILE, DESKTOP, WEB 10/11/2012 31
  • 32. SEESMIC :: BIT.LY INTEGRATION 10/11/2012 32
  • 33. SEESMIC :: MANAGE EVERYTHING 10/11/2012 33
  • 34. SEESMIC :: MANAGE FACEBOOK 10/11/2012 34
  • 35. SEESMIC :: MANAGE TWITTER 10/11/2012 35
  • 37. SEESMIC :: EASILY ADD A LINK 10/11/2012 37
  • 38. SEESMIC :: EASILY ADD A PICTURE 10/11/2012 38
  • 39. SEESMIC :: EASILY SCHEDULE UPDATES 10/11/2012 39
  • 40. #4: FOLLOW A 3 STEP PROCESS 10/11/2012 40
  • 41. FOLLOW A 3 STEP PROCESS Create Shorten Share 10/11/2012 41
  • 42. #3: MEASURE AND ANALYZE 10/11/2012 42
  • 43. SETUP http://gaconfig.com/google-analytics-url-builder/ • Campaign Landing Page >http://www.yourdomain.com/campaign • Email https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=BlackbaudList&utm_medium=email&utm_campaign=k12- schoolsout&utm_content=Fundraising • Facebook https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=Facebook&utm_medium=social&utm_campaign=k12- schoolsout&utm_content=Fundraising • Twitter https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=Twitter&utm_medium=social&utm_campaign=k12- schoolsout&utm_content=Fundraising • Blog https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=Netwits&utm_medium=blog&utm_campaign=k12-schoolsout&utm_content=Fundraising • Website Home Page https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=Blackbaud&utm_medium=website&utm_campaign=k12- schoolsout&utm_content=Fundraising • Print Piece https://www.blackbaud.com/k-12/schools-out-for- summer?utm_source=ConfBrochure&utm_medium=print&utm_campaign=k12- schoolsout&utm_content=Fundraising 10/11/2012 43
  • 46. #2: CREATE GREAT CONTENT 10/11/2012 46
  • 52. 10 BEST PRACTICE TIPS FOR FACEBOOK PUBLISHING 1. Keep Your Posts Short 2. Post Photos, Videos and Quotes 3. Post Consistently 4. Ask for your Fans Opinions 5. Ask Questions (true/false, fill in the blank, yes/no, 6. Try Posting “Fill in the Blank” Posts 7. Give Fans Access to Exclusive Information 8. Reward your Fans with Deals and Perks 9. Be Timely 10.Localize your Posts if they are Relevant to a Specific Audience http://www.npengage.com/social-media/6-step-facebook-plan/ 10/11/2012 52
  • 53. #2B: INVOLVE OTHERS. IT’S “SOCIAL”. 10/11/2012 53
  • 54. INVOLVE OTHERS… IT’S “SOCIAL” • Parents • Teachers • Kids • Events team • etc 10/11/2012 54
  • 57. #1: LIVE BY YOUR EDITORIAL CALENDAR 10/11/2012 57
  • 61. Questions? www.npENGAGE.com 10/11/2012 61
  • 63. Thank you! Let’s keep the conversation going… www.npENGAGE.com Social Influencers Whitepaper Social Network Benchmark bit.ly/npoSocialArchetype Report bit.ly/npsocial 10/11/2012 63

Hinweis der Redaktion

  1. Section header
  2. No matter what you’re using social media for …You can focus in on 3 core platforms …
  3. 42% of the American population is on Facebook17 Million are on TwitterThere is no one-size-fits-all approach, but … if you are looking for simplicity/efficiency … Blog/website, facebook, twitter …Your Blog is your home base. It’s where you publish all your great content. Tell your story. Guide people when making appeals.Spend time building a strong community/network of supporters on Facebook (and Twitter).Use YouTube and Flicker for publish/share media that you share on your website and via social media.
  4. No matter what you’re using social media for …You can simplify it down to 2 tools …
  5. Free Online ToolAccess anywhere you have internetYour one stop shot for managing your social presence ..Monitoring, publishing, engaging
  6. Access from anywhere in the world at any time you’d like
  7. You can publish, comment and like all from this location
  8. You can publish, respond, RT and interact all from this location- Follow lists- Monitor saved searches- Follow hashtags