The website for an indie rock band promotes their debut album through a simple black and white design that features large images of the band. The homepage focuses on promoting the album and links to social media. Other pages give fans exclusive content like handwritten lyrics and band merchandise to build loyalty. Consistency across pages, social media, album artwork, and a music video builds brand recognition and increases album sales.

5. Black
background
aligns with the
bands image
and style
Layout is basic while the
homepage is dominated
by image of the band and
promotion of debut
album.
Typography is
simple and in
capital s which
matches the
band logo.
Image of the
band dominates
the page
suggesting the
record label are
pushing for a
motif
Link to social media sites –
Younger target audience
Link to album
on iTunes and
to sign up to
mailing list

6. All the other pages are social media friendly as they also keep to the simple layout and the monochrome style. Pages such as
‘lyrics’ and ‘store’ create the sense that the band prioritise their fans by giving them hand written lyric prints to read as well as
selling household merchandise such as mugs, bracelets and hoodies on the store. This also is a good way at targeting the
bands demographic as this exclusive feel to the website will create loyalty. The website does not target males or females which
also suggests that their audience is young and interactive as well as being passionate music lovers. The website is consistent
when portraying the bands image as it also provides a gallery which includes images from recent shows, which would give the
audience a idea of their performance and persuade them to buy tickets to see them live.

8. In the album you also get a
booklet containing
handwritten lyric pages
from Van himself. This gives
the album some
exclusiveness as its almost a
reward for loyal fans by
buying the album.

9. Web-based promotion of the album is shown
through-out the bands social media website
through links, videos and pictures, it also runs
consistent with album artwork which educates the
fans about the image of the band. Also the tour
date poster gives the same approach by using the
same typography of the album and the same
monochrome style. In addition to this Van was also
on the front cover of the NME magazine. This is
huge promotion of the album and the band itself
as millions of young teenagers and music lovers
read this which broadens the bands target
demographic, ultimately increasing album sales.

10. Released October 2014

11. There are lots of wide close ups of each individual
band member during the video which enforces the
bands image and motif onto the viewers. Also the
setting is dark and run down which also aligns with
the idea that they are a working peoples band who
came from nothing themselves giving the video a
more communal feel. We are shown shots of the
band members also drinking and smoking during the
break, implying that they are normal people who are
just having a game of football.
The lighting is dark and only electrical light is shown
to be giving the setting a glow giving it a sinister
atmosphere.
There is also no lip syncing in this video as the focus
is on the performance of the players in the football
match – this is very unusual for a Rock Indie Band as
there is sometimes a live performance or lyric
syncing through-out .
In addition to this there is no lyric and visual
relations what so ever during the video so it odes
not follow ‘Godwin's Music Video Theory’.