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1
VIDEO MASTERY
Everything You Need to
Know About Creating
Magical Videos
2
Frank Furness is an International Speaker & Author on
Sales & Social Media.
His love for video started many years ago and he started
his YouTube Channel www.youtube.com/salestips as soon
as YouTube launched.
He has over 750 videos on YouTube with over 4 million
views and 7,000 subscribers.
Initially self taught, Frank then went on courses at
Pinewood and Elstree studios on video making and
production.
In this book he shares resources and strategies that will
help you in your business
ABOUT THE
AUTHOR
Frank Furness
@frankfurness @frankfurness@frankfurness@frankfurness @frankfurness
1
IntroductionEvery time I present around the world, I demonstrate equipment that I use and the
most common request is to provide a list of resources.
I have spent a lot of time researching and in this book share resources I would
recommend as well as the links for where to buy them.
Most of the links are on Amazon as this is normally the best place to find the
equipment. On many of the other links I have used bit.ly to shorten them.
All the links are live, so if you click on them it will take you to that web page.
I always suggest that you try to source the equipment where you live locally.
For this book, I have used Amazon links in the USA as they normally have the best
selections.
2
A VIEW OF
MY OFFICE
3
Cameras01
02
03
04
05
06
07
08
TABLE OF CONTENTS
microphones
Tripods
Lighting
Green Screen
Backdrops
Autocue
Mobile Phones
Page 6
Page 19
Page 34
Page 48
Page 58
Page 68
Page 75
Page 90
4
Ipads09
10
11
12
13
14
15
16
TABLE OF CONTENTS 2
Other Kit
Software
Copyright Free Music
Copyright Free Photographs
Resources
Online Program
Conclusion
Page 108
Page 112
Page 120
Page 126
Page 128
Page 130
Page 137
Page 144
5
Cameras
1
6
Cameras
There is a huge selection of cameras
that work well for video.
In this section I share the equipment
that I use as well as the latest and
greatest at reasonable prices.
• DSLR Cameras DSLR cameras (that
“stands for digital single-lens reflex”)
are the most popular types of cameras
(for both photography as well as
filming video) and will continue to be
for quite a long time
• Video Cameras: Always get the
highest quality camera and ensure
that they have an external
microphone jack
• Mini Cameras: I always carry a
small camera for things like video
testimonials. The latest phones
now take great videos, just ensure
that you carry an external
microphone.
7
MY PERSONAL CAMERAS
I HAVE SET UP A GREENSCREEN STUDIO IN MY GARAGE IN ORLANDO
AND USE TWO CAMERAS THAT I HAVE HAD FOR SOME TIME, A JVC AND A
SONY.
8
CAMERA SUGGESTIONS
DSLR
https://amzn.to/2t8sjVB
Capture every special moment in the lifelike quality it deserves—and have a
great time doing it! With its included zoom lens, the new ultra-compact AF-S DX
NIKKOR 18-55mm f/3.5-5.6G VR II, the D3300 is a small, easy to use HD-SLR.
Capture beautiful 24.2-MP photos and 1080p Full HD videos with vibrant colours
and softly blurred backgrounds, then share them instantly with your compatible
smartphone and the optional WU-1a Wireless Adapter*. Whether you're creating
high-resolution panoramas, adding fun special effects or recording dazzling HD
video with sound, the D3300 will bring you endless joy, excitement and
memories—just like the special moments of your life.
9
CAMERA SUGGESTIONS
VIDEO
• HTTPS://AMZN.TO/2QZTMU9
•This is a great kit that includes everything you would need for some
great filming
•KIT INCLUDES: Sony FDR-AX100 4K UHD Camcorder | Rechargeable
Battery Pack (NP-FV70) | AC Adapter (AC-L200) | Power Cord | User’s
Guide | HDMI (Micro) Cable | USB Connection Support Cable | Remote
Commander (RMT-835 w/Battery CR2025) | Lens Hood | Lens Cap |
Flashpoint 160 LED Light | 2 NP-FV70 Battery Pack | Microphone |
Charger with LCD Screen | Aluminium Tripod | Slinger Bag | SanDisk
64GB SD Card | Memory Card Case | Triple Shoe V-Bracket | Cleaning
Kit | Screen Protector | Card Reader
10
CAMERA SUGGESTIONS
VLOGGING VIDEO
• HTTPS://AMZN.TO/39VFEZC
•This is a great kit that has been marked down from $240
•Full HD digital camcorder &16X digital zoom: This digital video camera
can records video resolutions at 4K Ultra HD, shoot pictures at 30.0
which makes it easy to capture ultra high-definition images and
videos. Moreover, the 3-inch touch screen and 270 degrees rotatable
vlog camera allows you to capture and watch with precision, which is a
great for YouTube The video camera camcorder has 16X digital zoom,
which will enable you to enlarge your focus from far away
11
CAMERA SUGGESTIONS
360° VIDEO CAMERA
• HTTPS://AMZN.TO/2QYHEZT
•360 video is now becoming more popular on YouTube and Vimeo.
Take a look at a great example at
https://www.youtube.com/watch?v=sPyAQQklc1s
•High resolution, fully spherical 360 Degree images & video
•Bright F2.0 lens, Intuitive operation
•New & improved User Interface makes sharing a breeze
•Compatibility with both iOS and Android
•Theta+ App for editing spherical images, Theta+V App for editing
spherical videos
12
CAMERA SUGGESTIONS
MINI CAMERAS
•I love the Zoom Camera’s. Zoom is actually an audio company, so the
sound from this little machine is amazing. It is limited in what it can do
and has no Zoom, but is very portable so I carry it everywhere for my
video testimonials and ‘meet the expert interviews’.
•This is what I have, the Zoom Q4 and I am also showing the newer Q8
model.
13
CAMERA SUGGESTIONS
MINI CAMERAS
• HTTPS://AMZN.TO/2R0DOUX
• With its 10 advanced lighting presets, the Q4n captures our highest-
quality video ever — from bright daylight to a low-lit club to striking
sunset. And with Zoom's superb audio quality, the Q4n provides a
combination no other camera can match.
14
CAMERA SUGGESTIONS
MINI CAMERAS – ZOOM Q8
• HTTPS://AMZN.TO/2QZDR5B
• Video -Push beyond HD with a super-fine camera mode that records
in 3M HD 2034 x 1296 pixels (2.3k)
•Three scene-setting presets manage a variety of lighting conditions;
F2.0 aperture/160 degree wide-angle lens shoots bigger better video
•Audio- Detachable stereo X/Y microphone capsule swaps with other
Zoom microphone capsules Two XLR/TRS combo inputs
•Two XLR/TRS combo inputs Record up to 24-bit/96kHz audio Handles
up to 140dB of sound
•Includes Detachable stereo X/Y microphone capsule (XYQ-8),Foam
windscreen, lens cover, lens hood, strap, and manual Rechargeable Li-
on battery and USB cable Tripod to three-prong action camera mount
adapter
15
CAMERA SUGGESTIONS
MINI CAMERAS – GO PRO
• HTTPS://AMZN.TO/2FXKJZU
• Probably the most popular small camera with a huge fanbase around
the world. Almost all sports enthusiasts use this great little camera.
• EXCLUSIVE BUNDLE: This bundle Includes everything you need to
start capturing your adventures and family events with high quality
video/images with the newly upgraded Hero camera.
•GOPRO HERO 8: Vloggers, pro filmmakers and aspiring creators can
do more than ever imagined -with quick loading accessories like
flashes, microphones, LCD screens and more. Just add the optional
Media Mod to up your capture game.
•CAMERA KEY FEATURES: Hyper Smooth 2.0 Video Stabilization, Super
Photo with HDR, Time Warp 2.0 Video, Live Burst, Live Streaming,
4K60 Video and 12MP Photos, Shoot Vertically.
16
CAMERA TRACK
• This is a great, inexpensive piece of gear that I use all the time. In the
picture below you can see it in action in my home studio.
17
CAMERA TRACK, WHERE TO
BUY IT…
• HTTPS://AMZN.TO/2QXLZEM
•SOLID CONSTRUCTION: Made of Carbon Fiber and Aluminium Alloy,
more solid and durable, Only 19.7 inches/ 50 centimetres Mini Video
Slider, You can take it anywhere travel in bag
•GREAT COMPATIBILITY: Multiple 1/4 inch and 3/8 inch screw holes on
both ends and middle for multiple mounting options; Can be used on
Table Top, Tripod or Light Stand (1/4 inch to 3/8 inch screw adapter is
included, NOTE: Light stand, tripods are NOT Included)
• BETTER MOTION CONTROL: With 5.8-8.8cm Width Cell phone
Holder, enables professional-quality motion control for a range of
supported iPhone, Samsung ,Huawei Smartphone, cameras,
camcorders, and DSLR cameras
•SMOOTH MOVEMENT: Four precision bearing stable construction can
achieve more smoothly sliding and help create a smooth and noiseless
video and image
•PERFECT FOR SHOOTING: You can angle the slider to get straight
horizontal shots, which help you achieve best shooting experience
18
Microphones
2
19
Microphones
Most people will forgive you anything
except bad sound in a video. I have
watched so many videos that have
really bad sound quality and very soon
I become irritated and stop watching,
This is a really important section, if you
invest in one thing for your video
production, it has to be a great
microphone.
I have a number of microphones that I
will be showing. Buy yours based on
your requirements and budget.
• Professional Microphone Many
years ago I invested heavily in a
professional Rode NT1000
microphone and Focusrite mixer
and it was one of my best
investments ever. I have recorded
23 audio products (15 CD packs)
and hundreds of videos.
• Desktop Microphones: I have two
favorites that I use, the Yeti Blue
and the Samson Go.
• Lapel Microphones: A ‘must’ for
any videographer.
20
MY RODE NT1000 WITH
FOCUSRITE MIXER AND
SCISSOR ARM STAND
• This is so easy to use, I bring the arm down when I record and move it
out of the way at other times.
21
MICROPHONE SUGGESTIONS
PROFESSIONAL RODE NT1000
• HTTPS://AMZN.TO/30650YC
Studio Cardioid Condenser Microphone
With its ultra-low 6dBA self-noise and transformerless circuitry, the
RØDE NT1000 exhibits exceptional performance when recording both
vocals and instruments. Voiced for versatility, it has been hailed by
many as the ultimate microphone for grand piano and drum
overheads. The NT1000 is also a fantastic vocal microphone.
22
SUSPENSION BOOM SCISSOR
ARM WITH SHOCK MOUNT
CLIP HOLDER
• HTTPS://AMZN.TO/2QYUBJI
• Stability & safety - dual suspension springs on each boom arm,
protects microphone from shaking, suddenly dropping and making
noise. Comes with one table mounting clamp, an adjustable
positioning Screw, can easily clip to any desktop up to 2.15"/5.5cm
thick. With this you can easily mount it on your table without any
other accessary. The table mounting Has a layer of sponges to
maximize protect your desktop.
• All zinc Alloy construction - compact microphone Stand is designed
for heavy duty carry, the adjustable scissor arm Stand is made of
high quality steel frame and electrostatic powder spraying Tech,
sturdy, antirust and durable. Load: more than 70.67oz/2kg. Arms
are lightweight, completely flexible and convenient to carry, firmly
attach the microphone anywhere.
23
MY FOCUSRITE
TRACKMASTER MIXER AND
MY PORTABLE EDIROL AU25
• There are many inexpensive mixers on the market. I love my portable
Edirol, but they have been discontinued. If you can track one down,
get it…
24
FOCUSRITE PREAMP
• HTTPS://AMZN.TO/2QCGYQH
• Only get this if you invest in a professional microphone and want
the best sound quality. I am now also using mine for my podcasts.
• All zinc Alloy construction - compact microphone Stand is designed
for heavy duty carry, the adjustable scissor arm Stand is made of
high quality steel frame and electrostatic powder spraying Tech,
sturdy, antirust and durable. Load: more than 70.67oz/2kg. Arms
are lightweight, completely flexible and convenient to carry, firmly
attach the microphone anywhere.
25
DESKTOP MICROPHONES.
MY YETI BLUE AND
SAMSON GO
MICROPHONES
• I love both of these microphones. The Samson Go is tiny and
portable, so goes everywhere with me. If I am in a hotel room, I can
produce a professional sounding screen capture video in minutes.
26
BLUE YETI SLATE USB
MICROPHONE
• HTTPS://AMZN.TO/2SLFY50
• FOUR PATTERN MODES: Stereo Mode is ideal for capturing a
realistic, general sound image. Cardioid Mode - Well-suited for
podcasts, vocals, or game streaming, cardioid mode records sound
sources that are directly in front of the microphone.
Omnidirectional mode picks up sound equally from all directions.
It’s best used in live events. Bidirectional mode records from both
the front and the rear of the mic. Ideal for instruments or interviews
27
SAMSON GO USB
MICROPHONE
• HTTPS://AMZN.TO/37MLVVB
• Compact and portable USB studio condenser microphone
• Unique, fold up design with integral clip makes the microphone
extremely portable and ideal for most recording solutions,
especially for mobile laptop recording
• Selectable Dual pickup patterns (cardioid and omnidirectional)
make it ideal for recording voice, conferences, acoustic instruments
and for just about any other sound source
• The onboard headphone amplifier allows you to listen to your
recording directly from the microphone, plus you can use the
output to connect powered speakers
• Computer controlled analogue input gain with peak LED makes it
easy to set the proper level and get a clean signal
• Compatible with most Mac and PC based audio software that
supports USB Audio
28
MY SHOTGUN
MICROPHONE
29
DIRECTIONAL SHOTGUN
VIDEO MICROPHONE
• HTTPS://AMZN.TO/36HOCEU
• Note: Make sure your camera has an external microphone input
socket and is of the standard 3.5mm. This shotgun microphone
NOT works with camera features 2.5mm mic input, such as Canon
EOS Rebel T6
• Indoor/Outdoor Use: The included deadcat furry windjammer
minimize wind noise when recording in high wind condition
outdoor, while the foam windscreen blocks gentle noise in
indoor/studio environment
• Features Super-Cardioid Polar Pattern: Ensures your recording is
focusing on the audio in front of the camera and attenuating
sounds from the sides, the result is a signal that sounds closer to
the camera even in noisy environments or at moderate distances
• High-Pass Filter Switch: A high-pass filter switch eliminates High-
Pass Filter Switch: A high-pass filter switch eliminates room
ambiance and noise below 80 Hz, which will reduce wind noise and
other low-frequency noise not blocked by the windscreen.
equipped with 9.8" extension cable for better and convenient use
30
MY LAPEL LAVALIER
MICROPHONES AND A CUSTOM
THREE MICROPHONE RECORDER
FROM MICROPHONE MADNESS
31
LAVALIER LAPEL
MICROPHONE
• HTTPS://AMZN.TO/380WLVP
• NO MORE STATIC & BUZZ - Don't ruin your podcast or vlog with
poor audio quality. VoiceIQ technology blocks out BUZZING,
STATIC, AND ECHOES from your audio giving your audience
AMAZING VOICE CLARITY. We also include free wind muffs to block
out any unwanted background noise.
• COMPLETE INTERVIEW SET - Don't waste time researching and
money looking for different accessories and parts to get your
microphone setup correctly. We include everything you need to use
the microphone out of box without having to order more
accessories without worries about compatibility issues. Others
charge over $100 to buy everything we include in our complete set.
32
MICROPHONE MADNESS
HIGH QUALITY LAVALIER
MICROPHONES
• HTTPS://WWW.MICROPHONEMADNESS.COM/
LAPEL-LECTURE-MICROPHONES.HTML
• These are the only lavalier microphones I use. The quality is
superb..
33
Tripods
3
34
Tripods
There is nothing worse than watching
a shaky video. As hard as you try to
hold your camera still, there will
always be some shake.
I have a huge selection of tripods, from
the professional Manfrotto that you
see in my studio to tiny desktop tripods
for making Vlogs, podcasts and Zoom
recordings.
• Professional Tripods These are
big, clunky and heavy. I leave mine
set up in the studio and have
lighter, more portable tripods that I
take with me when I film.
• Desktop Tripods: I have many of
these. They are light, portable and
easy to use
• Lightweight Tripods: A ‘must’ for
any film maker. These is a huge
selection of these. They are
inexpensive, light and very
portable..
35
HERE IS A SELECTION OF SOME OF
MY TRIPODS
36
HERE IS A SELECTION OF SOME OF
MY TRIPODS
37
HERE IS A SELECTION OF SOME OF
MY TRIPODS
38
HERE IS A SELECTION OF SOME OF
MY TRIPODS
39
HERE IS A SELECTION OF SOME OF
MY TRIPODS
40
PROFESSIONAL HEAVY DUTY
TRIPODS
• HTTPS://AMZN.TO/2T6U7NS
• Premium Italian design. Each leg can be set at 4 angles of spread.
To change the angle on a leg, close the leg towards the centre
column slightly and press down the locking button "C" at the top of
the leg. Whilst holding the button down, select the new leg angle
and then release button "C" to lock in position. The angle of each
leg can be adjusted independently of the other two legs. The last
position allows to achieve the floor level.
41
LIGHTWEIGHT TRIPOD –
AMAZING VALUE FROM AMAZON
• HTTPS://AMZN.TO/2FXO48F
• Lightweight tripod with adjustable-height legs and rubber feet
• Compatible with most video cameras, digital cameras, still
cameras, GoPro devices, smartphone adapters (not included), and
scopes.
• Recommended max load weight is 6.6 lbs (3kg) for optimal
performance
• Weighs 3 lbs; Extends from 25 inches to 60 inches when center post
is fully extended; Carrying case included
• Two built-in bubble view levels and 3-way head to allow for tilt and
swivel motion; portrait or landscape options
• Quick-release mounting plate helps ensure fast transitions between
shots
42
MY FAVORITE, THE ZIPSHOT
• HTTPS://BHPHO.TO/35FOHAU
• The TR406 ZipShot Compact, Ultra-Light Tripod from Tamrac is
constructed of sturdy, high-quality aluminium with a heavy-duty
ballhead. Weighing in at just 11 oz (312 g) and measuring 15" when
folded, the ZipShot is highly portable and can fit almost anywhere.
It can support a DSLR with a lens, or a camcorder up to 3 lb (1361 g).
43
MINI DESK TRIPOD
• HTTPS://AMZN.TO/2THZP3H
• Mini tripod for Compact System Cameras
• Comfortable handgrip to capture great videos
• Push button locking mechanism for easy setup
• Lightweight, intuitive to use and easy to carry
• Attractive Italian design
44
MINI DESK TRIPOD
• HTTPS://AMZN.TO/2THZP3H
• Mini tripod for Compact System Cameras
• Comfortable handgrip to capture great videos
• Push button locking mechanism for easy setup
• Lightweight, intuitive to use and easy to carry
• Attractive Italian design
45
AMAZON LIGHTWEIGHT MINI
TRIPOD
• HTTPS://AMZN.TO/2SSIIFJ
• Mini tripod with adjustable-height metal legs and rubber feet
• Compatible with small digital cameras (not DSLRs), GoPro devices,
and smartphone adapters (not included); Works well for a webcam
on your desk
• Recommended max load weight is 1.1 lbs (0.5kg) for optimal
performance
• Small and lightweight for travel; extends from 4.76-inches to 7.5-
inches
• Mini ball head for 360-degree rotation and 90-degree tilt
• Mini tripod with adjustable-height metal legs and rubber feet
46
DOLPHIN CAMERA CLIP, I FIND
THIS REALLY HANDY
• HTTPS://AMZN.TO/37MUBCB
• Mini-head can rotate 360 degrees, Can clamp on most light stands,
tripods, pipes or board to mount photographic equipment.
• The strong clip can be installed to flash holder, base, TTL cord and
flash trigger with standard screw hole.
• The strong clip main body is made of metal, sturdy and durable,
This clamp is specially designed to fit most Cameras and Widely
used in the Camera.
• It is easy to use and can clamp onto virtually anything in your studio
to provide you with flexibility to mount your camera wherever you
need it most.
• Just attach it to your camera or flash cold shoe via the tripod screw
mount and clamp it wherever you need.
47
Lighting
4
48
5
Lighting
Lighting is crucial for good quality video. When you start using Green Screen, good
lighting will make the difference between a good and bad video.
When I started using video, it was like being in an oven when under the lights.
There has been great advancement and you can now get inexpensive, effective,
cool lighting.
49
HERE IS THE LIGHTING SETUP IN
MY GARAGE
50
I SUGGEST YOU BUY A
COMBINATION GREEN SCREEN AND
LIGHTING SETUP
• HTTPS://AMZN.TO/2TJWBHC
• 2) x Pheno Photography Square Studio Photo Silver Umbrella
Reflector Softbox
• (2) x 32" Photo Studio White Premium Soft Umbrella
• (1) x All-in-one Carrying Bag - the Whole Kit Can Be Put In
• (1) x 77" High 78" Wide Background Support System + (1) x 5x10 Feet
3 Color Backdrop (Black/White/Green)
• (4) x 77" Feet High Zenith Light Stand : Sturdy and Lightweight + (4)
x Mini cirrus Light Head
51
HERE IS THE LIGHTING SETUP IN
MY OFFICE
52
18” RING LIGHT KIT THAT I USE IN
MY OFFICE AND STUDIO
• HTTPS://AMZN.TO/2UTGV0O
• This 18” ring light kit comes with a soft tube so you can adjust the
angle of stand directly without swinging ring light. It helps to keep
the stand and light be more stable.
• A hot shoe adapter for most DSLR cameras,smartphone holder for
most smartphones. Best for Selfie, YouTube video recording,
camera photography shooting, makeup live streaming. It can be
used for DSLR camera/Smartphone/Mirrorless camera/Mirror. With
Bluetooth remote control, set your hands free for photo shooting.
• 18"/48cm Outer 55W 5500K LED Ring Light with 240pcs LED bulbs
inside. Comes with 2 color filters (White & Orange) for 5500K±200K.
Adjustable ring light head, 33-79 inch adjustable aluminium
material foldable stand.
• FOLDABLE DESIGN & CARRYING BAG FOR 10 MINUTES EASY
INSTALLATION - Black carrying case for all foldable design
accessories, easy to carry outside with different using occasions.
The legs are upwards, so please unfold the legs upside down.
53
6” RING LIGHTS THAT I USE IN MY
OFFICE AND CARRY WITH ME ON
MY TRAVELS
• HTTPS://AMZN.TO/2FVD8UE
• This ring light kit can make your visual world more beautiful &
glorious; look nicer when you video with families and friends. With
this ring light, your images on Instagram and Facebook will be more
beautiful and charming. It will bring you a good lighting effect
when you record YouTube videos. Under the illumination of the ring
light set, your makeup will be more beautiful and generous
• Our ring light can add enough light to your face or articles when
recording video, make your face lines more stereoscopic and your
product details clearer. More people would like to watch your
videos and become your fans.
54
SHOE MOUNT LIGHTING, HERE ARE
SOME OF MINE
55
SHOE MOUNT VIDEO LIGHTING
• HTTPS://AMZN.TO/2QZVL83
• 3 SHOE MOUNT: Support interlocking Multiple video lights, multiple
lights can be interlocked together to strengthen lighting brightness
and to get better lighting effects.
• UNIVERSAL: Fits almost any DSLR cameras and camcorders,Used
for macrophotography, product shooting, and video recording, etc
• LIGHTWEIGHT & DIMMABLE: Lightweight and portable lights can be
interlocked, so as to achieve different light brightness.
• STABLE COLOR TEMPERATURE: Stable color temperature after
long time uses.
• LONG LIFE SPAN: Up to 50,000 hours.
56
LED SHOE MOUNT VIDEO LIGHTING
• HTTPS://AMZN.TO/2R2ORIW
• Topest CRI95 cab completely with perfect color of sunlight and
ensure that its light is natural lifelike .apply to portrait , children is ,
wedding and new photography etc.
• With LCD display which can show the brightness, color temperature
and battery percent.
• Also support 12v AC adapter, can offer more stable power supply in
studio . Ac adapter doesn't include.
57
Green Screen
5
58
Green Screen
I love using green screen, whether in my studio or in my office where I am creating
videos or using a greenscreen background on my Zoom training calls.
Here I am filming a high profile client in my studio in Orlando.
59
Being interviewed on
Business Connections Live
60
COLLAPSIBLE GREENSCREENS
• HTTPS://AMZN.TO/36EJCG3
• I have these in London and Orlando. They are easy to transport and
set up.
• Double-sided Green & Blue background
• Handy carry bag for practical storage and transportation
• Tab on side for hanging of background from stands, walls, etc.
• 5ft x 6.5ft
• Chromakey Green / Chromakey Blue Reversible Popup Backdrop
Background
61
COLLAPSIBLE CHROMAKEY PANEL
• HTTPS://AMZN.TO/2TLRKMI
• This green screen is ideal for camera chroma keying, you can easily
knock out the background and put whatever background for your needs.
• Double-sided Green & Blue background
• The collapsible design ensures the green screen is free from wrinkles,
dust or defects, allowing for super easy chroma keying.
• Use this green screen indoors for YouTube videos, virtual studio,
interviews, music videos or live game at twitch. Makes streaming much
easier and fun!
• Simply push it back down into the hard case, and it can fold up small
enough to put underneath anyone's bed or couch. in a closet, or
wherever so it's out of the way
62
PORTABLE FOLDABLE PHOTO
STUDIO
• HTTPS://AMZN.TO/2T55EH0
• I have one of these and it is very handy. I photograph and video many of
my products using this studio.
• No assembly required with set-up in less than a minute; Collapses into a
thin, portable, and durable portfolio case.
• High output built-in LED lights for handheld photography with a camera
or smartphone. Lights are positioned for optimum contrast, and provide
5600k daylight balanced LEDs with high Color Rendering Index (CRI) for
consistent color. An extra light provides directional light modelling like
in a photo studio, giving better highlights, contrast, and shape to
product images.
• A front 3-door system maximizes image angles while reducing outside
reflections, and a top hole enables imaging from above.
63
Chair Back Green
Screen
I bought this recently and absolutely love it. It works really well for Zoom broadcasts,
webinars and Camtasia recordings.
64
WEBAROUND PORTABLE WEBCAM
BACKGROUND
• HTTPS://AMZN.TO/2SQNIQM
• The 56" Big Shot Green Screen gives great background coverage
• When open, the Webaround is 56" in diameter and it’s built with spring
steel allowing it to close to 22” in diameter
• When using with green screen enabled software, the chroma green
color gives you the ability to be anywhere
• This portable green screen will fit most chairs as well as gaming chairs .
65
Zoom Presentation
with a Virtual
Background
66
THE CLIPS I USE TO TIGHTEN AND
FLATTEN THE GREENSCREEN IN MY
STUDIO
• HTTPS://AMZN.TO/37W6FTR
• Heavy Duty Muslin Clamps 4.5 inch long
• 2 inch mouth opening maximum
• Very strong to fit most stands
• Pack of 6 clamps
67
Backdrops
6
68
Backdrops
There are many places to purchase backgrounds to use with your greenscreen.
Here are some of the sources I use:
Fiverr - http://bit.ly/35QtlCN
Pexels - http://bit.ly/2QMiiqd
Virtual TV Studios - https://www.movietools.biz/virtual-studios.html
Many of these backgrounds and studios are fairly expensive. Please take a look at
my Online Video Program ‘Video & YouTube Marketing for Business’ which includes
over $1,000 worth of virtual, TV, blurred, office and scenic backgrounds –
http://www.videoandyoutubemarketing.com
The program has 73 videos, 2 EBooks and over $1,000.00 in resources.
69
70
A SELECTION OF BACKDROPS
• HTTPS://AMZN.TO/2QD9DZQ
• Each backdrop image is high resolution, using high-tech digital designs
that make the image more detailed and vibrant, resulting in photos that
are more dynamic and realistic. The image is glare free and resistant to
fading, though it should be kept out of direct sunlight.
• All our backdrops are constructed of thin, lightweight vinyl. This material
allows for easy folding and portability. Backdrops roll out flat and may
be hung either vertically or horizontally.
71
A backdrop I use
in my office
72
Live Streaming
Video
I am doing a lot of live streaming conferences where I am filmed in a greenscreen
studio and it is live streamed to organisations around the world.
Here is an example of a Health and Fitness conference that was live streamed from
a studio in Manchester to hundreds of fitness clubs around the world.
73
Waiting in the
Green Room
74
Autocue
7
75
Autocue
Some time ago I attended a TV presenters course at Pinewood Studios (James
Bond, Harry Potter movies)
It was a huge lesson for me. When I was in front of the cameras I presented as if I
was speaking to an audience. They ripped me apart….for all these years I had been
doing it wrong.
They told me that when I was in front of the camera, I should speak to one person
only, as only one person would be watching the video.
This has been a big lesson, so now all my articles, blogs and videos as well as my
social media platforms are written and presented as if it is to only one person.
I also told the course presenters that I never use autocue, just presented ‘on the fly’.
Once again I was severely reprimanded…
They told me that every TV show uses autocue and I went on a step learning curve.
I now know what I want to say, but use autocue for prompts and guidance as I
would rather the energy came from me speaking than reading.
This is a personal preference, I know many video presenters that use autocue well.
The one thing I discovered was that autocue equipment is expensive.
I bought a huge, bulky, expensive piece of equipment and was always in fear that I
was going to break the glass.
76
Autocue
I now have a much better solution, I set up my Ipad just underneath the camera lens
and use a wonderful app called ‘Best Prompter Pro’
I sometimes also use my PowerPoint shows as prompts and connect my laptop to
my Ipad using the Duet Display App.
This way I can still use my clicker to move forward and when I edit, I can insert the
relevant PowerPoint slides into a TV screen that is next to me in my Greenscreen
recording
.
77
Professional Autocue
setup when I was filming
at Business Connections
Live
78
HERE IS A SELECTION OF AUTOCUE
EQUIPMENT THAT YOU CAN BUY AT
A REASONABLE COST
• HTTPS://AMZN.TO/2QAT260
• Designed to shoot with Smartphones but can also accommodate DSLR/
Mirrorless with prime lenses
• 1/4 20 and 3/8 Tripod Mountable/ We recommend using the App
Teleprompter Premium/ Pro with your tablet or smartphone
• iPad PRO 11" can be used for prompting with slight modification show in
picture
• Prompting use with Android and IOS Teleprompter apps / Smartphone
or Mini tablet 7 x 6 inches .
79
HERE IS A SELECTION OF
TELEPROMPTER & AUTOCUE
EQUIPMENT
• HTTPS://AMZN.TO/2T7BFDI
• Only for mobile phone video recording, does not work with camera
video recording
• Splitter glass 125mm width X 100mm height
• Screen size for smartphone screens up to 7 inch
• Fits 2.5 to 4 inch width smartphone for recording
• Includes Bluetooth Remote
80
HERE IS A SELECTION OF
TELEPROMPTER & AUTOCUE
EQUIPMENT
• HTTPS://CADDIEBUDDY.COM/TELEPROMPTER/
• I love this company and use so many of their products
• iPad Teleprompter works with iPads, Androids, and any Tablet or Smart
Phone.
• Are you looking to improve your video quality? Do you want your videos
to look and sound more professional?
• Get rid of those homemade cue cards and make your videos the
professional way.
• This Affordable Teleprompter allows you to read the text while looking
directly at the camera. (Your Camera will not film the text)
• Simple to use! Mounts to any tripod in seconds! No assembly required.
No need to memorize your lines.
81
More from Caddy
Buddy
Another of their products I use all the time. This clamps to any table or surface or
can be connected to a tripod.
82
More from Caddy
Buddy
Here you can see my setup using the Caddy Buddy for my Ipad and a Pilots clip for
any notes I want to use.
83
MORE FROM CADDY BUDDY
• HTTPS://CADDIEBUDDY.COM/CLAMPING-IPAD-
MOUNT-AND-DESK-STAND/
• Very portable, the gooseneck easily unscrews from the iPad mount so it
can be transported in your computer bag or brief case (only 1.5 inches
wide)
• Mount securely clamps around your iPad with spring loaded fringes
• Flexible gooseneck allows almost infinite adjustability for easy viewing
84
The Autocue App
I use
85
The App In
Action
86
A view of all my
equipment at my
home studio
87
A view of all my
equipment at my
home studio
88
My Laptop connected to
my Ipad using Duet
Display app
89
Mobile
Phones
8
90
Mobile Phones
You can now take amazing videos with mobile phones. I have the Iphone X and it is
great
The only challenge is shakiness and sound when filming, so I have a large amount
of small equipment that I carry with me..
This is my triple phone tripod for when I am doing live streaming. I can set up 3
phones and broadcast live at the same time to YouTube, Facebook and Twitter
91
Zoom Lens
I have a number of Zoom lenses for my Iphone. I have one where a case clips onto
the phone and another that just clips onto the phone.
Both work equally well
92
IPHONE OR SAMSUNG ZOOM LENS
• HTTPS://AMZN.TO/2QAATW6
• 5 IN 1 PHONE CAMERA LENSES KIT: This phone lens kits includes 12X
telephoto zoom lens, 0.36X super wide angle lens & 15X macro lens
(screwed together), 180°fisheye lens & 15x macro lens (screwed
together), flexible universal clip, goggle; The cell phone lenses are
designed with industrial grade aluminum along with premium optic
lenses, so you can capture shots with amazing clarity and detail while
being confident knowing they’ll last. No more vignetting, no more
blurring, no more breaking
93
TRIPOD WITH PHONE ADAPTOR
• HTTPS://AMZN.TO/2R3B4RN
• This is a small, portable and handy tripod and adaptor that I carry with
me.
94
Sound
Sound is so important. I have a number of microphones that I use, but the IRIG is
my favorite.
95
IRIG MICROPHONE I USE FOR VIDEO
INTERVIEWS
• HTTPS://AMZN.TO/2TT6T8I
• Professional-quality handheld digital microphone for iPhone, iPad and
Mac/Pc
96
IRIG LAVALIER MICROPHONE
• HTTPS://AMZN.TO/30FQSKZ
• Professional mobile lavalier microphone for all devices
• High-quality omnidirectional condenser capsule
• 1/8" TRRS jack connects to iPhone, iPad, iPod touch, Android
• Includes foam pop shield and durable mounting clip
• Combo 1/8" TRRS port can be used for headphone monitoring/line
out to powered speaker
97
SHOTGUN MICROPHONE
• HTTPS://AMZN.TO/306V94Y
• MULTIFUNCTION VIDEO MICROPHONE: MAONO CM10S shotgun
microphone provides one tripod and one adapter( TRRS to TRS)) to meet
your more using needs, while most microphones don’t include these
extra accessories. You can use this mic on DSLR, camera, mobile phone,
computer, camcorder for interview, vlogging, filmmaking, travel,
YouTube, live streaming. NOTE: Please refer user guide before testing.
No complicated switches or settings and is powered by your camera's
external microphone input, required
98
My Rode Min Mic
plus pop cover
99
RODE MICROPHONE KIT
• HTTPS://AMZN.TO/2R56G0G
• Compact microphone designed to improve The Audio quality of your
videos - only 80mm (3") long and 42gm (1.5oz)
• No battery required (powered by camera plug-in power - min 3V)
• Includes rycote lyre shock mount and Deluxe furry windshield
100
Lighting
Here is some of the lighting I showed in an earlier chapter.
101
Lighting
One of my favorites, the Chatlight.
It clips onto my phone and Ipad and gives me some great, adjustable, instant
lighting..
102
CHATLIGHT
• HTTPS://AMZN.TO/35DHURZ
• Chatlight is a video chat light and selfie light using LED technology
• It is portable, adjustable, rechargeable and does not require batteries
• You determine the brightness with low and high settings as well as a
rotating light bar
• Chatlight is expandable, fitting any smartphone, tablet, laptop and
many desktops
• Multi-use for video chat, skype, lighting up keyboards, books and
more
103
GIMBAL
• HTTPS://AMZN.TO/2T3IYHF
• I have the DJI OSMO gimbal and it is really expensive. This is a perfect
alternative at a third of the price
• Automatic Balanced Gimbal Stabilizer - The Pan-tilt stabilizer
automatically finds the balance position to ensure that the phone
remains stable while moving, regardless of whether the phone screen is
horizontal or vertical. Comfortable to handheld, Extendable with 4 of the
section aluminium alloy sticks, ABS + Rubber phone clamp keeps the
device more stable. Plus, it helps the anti-slip effect of the tripod legs.
• Reduce Vibration and Shaking - The handheld stabilizer uses an
electronic accelerometer to ensure the balance of the selfie stick during
motion and shaking, ensuring that the captured image and video are
always clear. It also can be stable at various angles. you can set any
angle by clicking the rotate lock button and shoot or record video at
these angles.
104
OTHER ACCESSORIES
• HTTPS://AMZN.TO/37QIYEY
• This is a great piece of kit I use all the time.
• Adjustable phone holder mount - Can hold ALL Smartphones or tablet
with width between 58mm to 105mm.
• Forget Shaky Videos - Simultaneously hold the handles with both hands
can easily maintain the cell phone balance and greatly reduces shake.
• With 2 standard Hot-shoe mount - It can be simultaneously attached
LED light, microphone or other devices at the same time.
• Attached to any tripod, monopod, stabilizer or other filming device with
a standard 1/4 inch thread interface
105
Office Setup
This is my office set up.
You can see my Rode NT1000 with the Focusrite as well as my Iphone video
streaming setup
106
Video Streaming
This is my kit I use for video streaming.
I bought this at PanTiep Plaza in Bangkok for $20. It is a great place to visit if you
are ever in Thailand. It is a five floor electronic plaza with the most amazing gear.
Some of the other electronic plaza’s I regularly visit include:
Low Yat plaza in Kuala Lumpur
Wan Chai Computer Centre in Hong Kong
Pacific Digital Plaza in Shanghai
LOAX Akihabara Main Store in Tokyo
107
Ipads
9
108
Ipads
Ipads take great videos.
Remember the same rules about using a good microphone and tripod.
Here is my setup using the Caddy Buddy with the cover for the Makayama Zoom
fitting.
109
MAKAYAMA MOVIE MOUNT
• HTTP://WWW.MAKAYAMA.COM/COMPONENT
/VIRTUEMART/MAKAYAMA/
• The Movie Mount for iPad is a unique piece of hardware which allows
you to radically improve video capture with the iPad. It turns your iPad
into a complete studio.
110
IPAD TRIPOD ADAPTOR
• HTTPS://AMZN.TO/2QCGBQL
• 360° ROTATION FREEDOM & 30° TILT Supports devices in BOTH
LANDSCAPE & PORTRAIT. 360° ball joint allows you to adjust the tablet
in any angle and position (iPad Pro can only be placed horizontally).
• EXTRA SILICONE PADS FOR THIN TABLETS Different from other
common tripod mount, the claws use silicone pad with more friction.
They can tightly hold your thin tablet and protect it from slipping out.
• ANTI-SLIP PADDING PREVENT SLIPPAGE AND SCRATCHES Insert
padding absorbs shocks to provide better stability. Flexible foam can
snugly hold your device to prevent falling out and prevent surface
scratches.
111
Other Kit
10
112
Other Kit
Clapper board
I always use this and it has a number of uses:
When I use two cameras, the sharp clap at the beginning of the track allows me to
line up the sound perfectly when editing
I can write down the subject, scene and take on the board to keep myself organized
when editing
I bought this one at Universal Studios just down the road from my place in Orlando
113
CLAP BOARD
• HTTPS://AMZN.TO/2NOGNG2
• DIRECTORS CLAPBOARD. Information printed on one side for filling in
production number, scene, take, date and name of director
114
Camera
Stabilizer
I use this when moving around while filming. An example would be when I do a
‘walk through’ video of a clients work place.
It keeps the camera steady and is light and portable to use
115
CAMERA STABILIZER
• HTTPS://AMZN.TO/2T4NOVZ
• Fits most compact cameras and camcorders with a standard 1/4-20
thread
• Cushioned NBR padded handle alleviates the stress of lengthy filming
• High-grade ABS impact-absorbent plastic
• Shoe mount (removable) for video lights, flashes, or microphones
116
SWIVL
This is probably the best piece of kit I have used in years.
You can use it with your Iphone or Ipad.
With a Bluetooth connected belt clip, this kit allows the camera to follow you while
you are walking around presenting.
This is great for videoing yourself if you are a professional speaker like me or would
like to film training videos for your team.
117
SWIVL
• HTTPS://AMZN.TO/36EAKXK
• TRACKING: Swivl pans and tilts to follow the teacher or presenter
around the room. It connects with your mobile device for recording or
streaming HD video.
• AUDIO: Connect up to 5 Markers (microphones) for capturing the whole
room and playback each track on it's own within Swivl cloud.
• SOFTWARE: Swivl hardware and software work seamlessly. Upload,
share, and collaborate with your Team.
118
WEBCAM
• HTTPS://AMZN.TO/35JJYJG
• A good webcam is a must. I have used many different webcams over
the years, but found this one to be the best.
119
Software
11
120
Software
I use both a PC and a MAC, but tend to do most of my video editing on my PC
(habit).
There are great resources out there that are free and some that are extremely
complicated and expensive. You really need to use what works with your level of
expertise and how much time you want to put into learning how to use the software.
Follow this link that does a great comparison of the software available:
https://uk.pcmag.com/video-editing/16182/the-best-video-editing-
software
Here is some of the editing software that is available:
PC
Windows Movie Maker – Free - http://bit.ly/2snP5IF
Adobe Premier Pro - $20.99 monthly - https://adobe.ly/2FUd8lv
Cyberlink Power Director - $129.99 or from $6 monthly - http://bit.ly/36Tw9R8
Corel Videostudio $99 -
https://www.videostudiopro.com/en/products/videostudio/
An older version on Amazon - $29.70 - https://amzn.to/2T6p9fx
Pinnacle Studio 23 - $75 - https://amzn.to/36D8LHj
Pinnacle Studio 23 $75 - https://amzn.to/36D8LHj
Sony Movie Studio 14 platinum - $24.99 - https://amzn.to/2QFsyQM
121
Software
MAC
Best Video Editing Software for MAC, a great article that will help you
choose…
http://fixthephoto.com/best-video-editing-software-for-mac.html
Adobe Premier Pro - http://bit.ly/propremier
Apple iMovie - $14.99 on the app store - https://www.apple.com/imovie/
One that I use on the MAC is Screenflow - $129 -
https://www.telestream.net/screenflow/
122
My Favorite…
Camtasia
By far my favourite video editing software is Camtasia. I have it installed on my PC
and my MAC and have been using it for years.
I also use their screen capture (I have been using it for most of this book) software
called Snagit.
I suggest you get the bundle of the two products from TechSmith -
http://bit.ly/screencam
123
Why Camtasia
Camtasia is the most feature-rich screencast tool out there that also includes a full-
blown video editing software.
It offers you all the standard recording options, so you can record your entire screen
or a portion of the screen, record the system audio along with your microphone
audio, and combine all these streams with the webcam feed.
You can also pause and resume while recording; plus each of the streams is
recorded as a separate track, so they can be edited separately and combined with
flexibility.
When it comes to video editing, you get all the basic capabilities like trimming,
splitting, or the ability to merge two videos.
On top of that, it offers you advanced multi-track editing capabilities, so you can
superimpose multiple layers of images and video streams on a single video page to
create a rich video experience.
But where Camtasia really stands out is in its video enhancement features. So, you
get a starter library of elements that includes icons, motion graphics, music tracks,
etc.
You can record with a green screen and easily replace your video background and
add all kinds of annotations and comments, visual effects for transitions, cursor and
mouse effects, etc.
It also allows you to add elements like hotspots and quizzes inside your videos
which help make them more interactive.
Another thing I like about Camtasia is the audio effects it provides, so you can
achieve things like removing background noise, audio compression, modify clip
speed, etc. pretty easily.
In terms of export options, you can produce videos as MP4, EVI, or a GIF and store
them either locally or directly upload them to all the standard places like Dropbox,
Google Drive, YouTube, etc.
As far as system compatibility is concerned, you can use Camtasia on both
Windows and Mac, and you can also use it for recording your iOS device directly by
connecting it to a Mac.
124
Watch a Video
Created with
Camtasia
https://www.youtube.com/watch?v=jBDPXL1UYf0
125
Copyright Free
Music
12
126
Copyright Free
Music
Here is a list of my favourite Copyright Free Music Sites
Freeplay Music - https://freeplaymusic.com
Music Revolution - https://www.musicrevolution.com/
Premiumbeat - https://www.premiumbeat.com
Pond5 - https://www.pond5.com
Epidemic Sound - https://www.epidemicsound.com/
Music Vine - https://musicvine.com/
Sound Stripe - https://www.soundstripe.com/
Filmstro - https://filmstro.com/
Audio Blocks - https://www.audioblocks.com/
Music Vine - https://musicvine.com/
And of course….
YouTube Audio Library - https://www.youtube.com/audiolibrary/music
127
Copyright Free
Photographs
13
128
Copyright Free
Photographs
Here is a list of my favourite Copyright Free Photo Sites
Unsplash - https://unsplash.com/
Gratisography….funky & creative - https://gratisography.com/
Morguefile - https://morguefile.com/
Pixabay - https://pixabay.com/
Pexels - https://www.pexels.com/
Picjumbo - https://picjumbo.com/
Reshot - https://www.reshot.com/
Freepik - https://www.freepik.com
129
Resources
14
130
Resources
Here is a list of my favourite resources
Flixpress – The best site on the planet for creating high quality videos in minutes.
On my course I demonstrate how and where I use Flixpress -
http://bit.ly/flixpressvideo
Presentermedia – This is another site I use daily. It has thousands of customizable
templates and costs $100 a year….a steal, - http://bit.ly/presentermediatemps
Fiverr - Another of my favourites is Fiverr. I have to tell you this site is addictive. I
have had so many projects done by Fiverr over the years. Check it out -
http://bit.ly/bestfiverrgig
YouTube Graphics Creator – This software is a must for anyone creating videos.
Almost every thumbnail on my 750 videos has been created using this software. I
love it…. http://bit.ly/creatorsoftware
Video & Audio Conversion Tools
Quickmedia Convertor – I love this piece of software and is free. It will do any kind
of video or audio conversion and will be a great resource in your toolbox -
http://bit.ly/quickconvertor
131
5
Resources
Savefrom – this is a piece of software that allows you to download videos from
YouTube. This version is free, but I use it so much I now have the paid version
which is called Ummy downloader - http://bit.ly/30mzHJa
Audacity – I use Adobe Audition for my audio editing, but it is expensive and
cumbersome. A great free alternative is Audacity - https://www.audacityteam.org/
Other great programs
Playgen - https://playgen.com/
Sparkol - https://www.sparkol.com/en/
JibJab - https://www.jibjab.com/
Videohive – one of the largest video resources sites out there - https://videohive.net
Video Blocks – another massive collection of video templates -
https://www.videoblocks.com
132
5
Online Training
Resources
Take a look at this article on the Top 10 Best Platforms To Publish and Sell
Your Online Courses, Reviewed and Compared - http://bit.ly/onlinecomparison
Udemy – this is probably the biggest site for you to sell your products. When I
started selling my video courses online, I started with Udemy. I have now moved
totally away from them as they discount your courses by up to 90% -
https://www.udemy.com/
Teachable – used by many of my friends and reasonably priced -
https://teachable.com
Thinkific – another popular platform - https://www.thinkific.com/
Kajabi – after trying various platforms, I settled on Kajabi. It is a huge learning curve
when you start using it, but I love it as it is a ‘all in one’ platform. It has website and
landing page templates and so much more and great payment platforms as
well….just see the money land into your account. Highly Recommended -
http://bit.ly/kajabivideosite
133
Online Videomail
Resources
There are a number of great resources out there and some are really
expensive and many free. Below you will see many as well as my personal
favourite, Loom…..it is brilliant and FREE….
Bomb Bomb - https://bombbomb.com
Magnifi - https://www.magnfi.com
Vidyard - https://www.vidyard.com/free-screen-record/
Soapbox - https://wistia.com/soapbox
Covideo - https://www.covideo.com/
Viwomail - https://50wheel.com/viwomail/videos/
And my favourite
Loom - https://www.loom.com/
134
Join the Video
Mastery
Facebook Group
https://www.facebook.com/groups/franksvideomastery
135
Take a look at my
Online Program
www.videoandyoutubemarketing.com
The best online course for
anyone interested in Video
Marketing
136
Course Content
73 videos and 2 eBooks. New content
added regularly
Content & Details
Introduction to the program
• Welcome Video
Video Strategy – Hardware & Software
• Introduction to Video Marketing
• Interview with Video Marketing Expert Mike Stewart
• Why use Video in Business
• Factors to take into Account in Planning your Video
• Equipment – Cameras & Other Recording Devices
• Using the iPad & iPhone to Video
• Using the iPad to Video in Dubai
• Autocue & Add-Ons for the iPad & iPhone
• Video Editing Software
• How to use Camtasia
• How to use Green screen or Chroma screen 137
Content & Details
• Other Software you can use
• Video Convertors
• Video resource Guide
How to use Video in Business
• Video Testimonials
• Example of a Video Testimonial
• How to showcase your product or service
• Promoting Events with Video
• Meet the Team
• Video Contests
• The Sales Video
• Example of a great Sales Video
• The 8 sales steps in creating a Sales Video
• Success Stories
• The Humorous Sales Video
• ‘How to’ Videos
• Showcase your Company Culture
• Online Training Courses
• Meet the CEO
• Expert Interviews
• Technical Explainer Videos
• Recruitment Videos
• Staff Training
• How to use Video Email – Useloom
• How to use Video Email – Vidyard
Creating Your Videos
• Why use Video in Business
• Creating the Video – how to use Flixpress
• How to use Fiverr
• Where to get Copyright Free Media
• Creating the Video – Putting it all together
• How to create a slideshow in YouTube
• How to turn your Articles into Videos
• How to get rid of ‘related’ videos on YouTube
• How to add captions to videos
138
YouTube Strategies
• Setting up your YouTube Channel
• Video Keyword Research
• Uploading & Tagging
• Video Thumbnails
• Liking, Linking & Comments
• Sharing your Videos
• How to share a Video at a specific time
• Uploading to LinkedIn & Facebook
• Video Sharing Sites
• How to ‘Kickstart’ your Videos
• Your Video Process Summary
• Your Channels Look & Feel
• An overview of YouTube – How it works
• How to use Creator Studio
• How to use Creator Studio – Part two – Analytics
• How to use Creator Studio – Part 3
• YouTube Ranking Factors
• YouTube Mind Map
• How to watch a video at a future date
Live Streaming Video
• Live Streaming Video Part 1
• Live Streaming Video – Part 2
• Live Streaming Video – Part 3
• Live Streaming Video – Part 4
Creating Visual Content
• Design & Visual Content – Part 1
• Design & Visual Content – Part 2
• Design & Visual Content – Part 3
• Design & Visual Content – Part 4
139
Take a look at my
Online Program
www.videoandyoutubemarketing.com
140
Join Today
http://bit.ly/frankscourse
Type in 50off at the checkout in the
link above.
141
Follow me
www.twitter.com/frankfurness
www.facebook.com/frankfurness
www.linkedin.com/frankfurness
www.youtube.com/salestips
142
I hope you picked up some ideas and
resources from the Ebook. I am
thinking of turning it into a published
book with all of my detailed strategies
and how I market.
I also run my Video & YouTube
Masterclass around the world. If you
are interested in attending, please send
me an email at frank@frankfurness.com
Thanks,
Frank
143

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Video Mastery

  • 1. 1 VIDEO MASTERY Everything You Need to Know About Creating Magical Videos
  • 2. 2 Frank Furness is an International Speaker & Author on Sales & Social Media. His love for video started many years ago and he started his YouTube Channel www.youtube.com/salestips as soon as YouTube launched. He has over 750 videos on YouTube with over 4 million views and 7,000 subscribers. Initially self taught, Frank then went on courses at Pinewood and Elstree studios on video making and production. In this book he shares resources and strategies that will help you in your business ABOUT THE AUTHOR Frank Furness @frankfurness @frankfurness@frankfurness@frankfurness @frankfurness 1
  • 3. IntroductionEvery time I present around the world, I demonstrate equipment that I use and the most common request is to provide a list of resources. I have spent a lot of time researching and in this book share resources I would recommend as well as the links for where to buy them. Most of the links are on Amazon as this is normally the best place to find the equipment. On many of the other links I have used bit.ly to shorten them. All the links are live, so if you click on them it will take you to that web page. I always suggest that you try to source the equipment where you live locally. For this book, I have used Amazon links in the USA as they normally have the best selections. 2
  • 4. A VIEW OF MY OFFICE 3
  • 5. Cameras01 02 03 04 05 06 07 08 TABLE OF CONTENTS microphones Tripods Lighting Green Screen Backdrops Autocue Mobile Phones Page 6 Page 19 Page 34 Page 48 Page 58 Page 68 Page 75 Page 90 4
  • 6. Ipads09 10 11 12 13 14 15 16 TABLE OF CONTENTS 2 Other Kit Software Copyright Free Music Copyright Free Photographs Resources Online Program Conclusion Page 108 Page 112 Page 120 Page 126 Page 128 Page 130 Page 137 Page 144 5
  • 8. Cameras There is a huge selection of cameras that work well for video. In this section I share the equipment that I use as well as the latest and greatest at reasonable prices. • DSLR Cameras DSLR cameras (that “stands for digital single-lens reflex”) are the most popular types of cameras (for both photography as well as filming video) and will continue to be for quite a long time • Video Cameras: Always get the highest quality camera and ensure that they have an external microphone jack • Mini Cameras: I always carry a small camera for things like video testimonials. The latest phones now take great videos, just ensure that you carry an external microphone. 7
  • 9. MY PERSONAL CAMERAS I HAVE SET UP A GREENSCREEN STUDIO IN MY GARAGE IN ORLANDO AND USE TWO CAMERAS THAT I HAVE HAD FOR SOME TIME, A JVC AND A SONY. 8
  • 10. CAMERA SUGGESTIONS DSLR https://amzn.to/2t8sjVB Capture every special moment in the lifelike quality it deserves—and have a great time doing it! With its included zoom lens, the new ultra-compact AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR II, the D3300 is a small, easy to use HD-SLR. Capture beautiful 24.2-MP photos and 1080p Full HD videos with vibrant colours and softly blurred backgrounds, then share them instantly with your compatible smartphone and the optional WU-1a Wireless Adapter*. Whether you're creating high-resolution panoramas, adding fun special effects or recording dazzling HD video with sound, the D3300 will bring you endless joy, excitement and memories—just like the special moments of your life. 9
  • 11. CAMERA SUGGESTIONS VIDEO • HTTPS://AMZN.TO/2QZTMU9 •This is a great kit that includes everything you would need for some great filming •KIT INCLUDES: Sony FDR-AX100 4K UHD Camcorder | Rechargeable Battery Pack (NP-FV70) | AC Adapter (AC-L200) | Power Cord | User’s Guide | HDMI (Micro) Cable | USB Connection Support Cable | Remote Commander (RMT-835 w/Battery CR2025) | Lens Hood | Lens Cap | Flashpoint 160 LED Light | 2 NP-FV70 Battery Pack | Microphone | Charger with LCD Screen | Aluminium Tripod | Slinger Bag | SanDisk 64GB SD Card | Memory Card Case | Triple Shoe V-Bracket | Cleaning Kit | Screen Protector | Card Reader 10
  • 12. CAMERA SUGGESTIONS VLOGGING VIDEO • HTTPS://AMZN.TO/39VFEZC •This is a great kit that has been marked down from $240 •Full HD digital camcorder &16X digital zoom: This digital video camera can records video resolutions at 4K Ultra HD, shoot pictures at 30.0 which makes it easy to capture ultra high-definition images and videos. Moreover, the 3-inch touch screen and 270 degrees rotatable vlog camera allows you to capture and watch with precision, which is a great for YouTube The video camera camcorder has 16X digital zoom, which will enable you to enlarge your focus from far away 11
  • 13. CAMERA SUGGESTIONS 360° VIDEO CAMERA • HTTPS://AMZN.TO/2QYHEZT •360 video is now becoming more popular on YouTube and Vimeo. Take a look at a great example at https://www.youtube.com/watch?v=sPyAQQklc1s •High resolution, fully spherical 360 Degree images & video •Bright F2.0 lens, Intuitive operation •New & improved User Interface makes sharing a breeze •Compatibility with both iOS and Android •Theta+ App for editing spherical images, Theta+V App for editing spherical videos 12
  • 14. CAMERA SUGGESTIONS MINI CAMERAS •I love the Zoom Camera’s. Zoom is actually an audio company, so the sound from this little machine is amazing. It is limited in what it can do and has no Zoom, but is very portable so I carry it everywhere for my video testimonials and ‘meet the expert interviews’. •This is what I have, the Zoom Q4 and I am also showing the newer Q8 model. 13
  • 15. CAMERA SUGGESTIONS MINI CAMERAS • HTTPS://AMZN.TO/2R0DOUX • With its 10 advanced lighting presets, the Q4n captures our highest- quality video ever — from bright daylight to a low-lit club to striking sunset. And with Zoom's superb audio quality, the Q4n provides a combination no other camera can match. 14
  • 16. CAMERA SUGGESTIONS MINI CAMERAS – ZOOM Q8 • HTTPS://AMZN.TO/2QZDR5B • Video -Push beyond HD with a super-fine camera mode that records in 3M HD 2034 x 1296 pixels (2.3k) •Three scene-setting presets manage a variety of lighting conditions; F2.0 aperture/160 degree wide-angle lens shoots bigger better video •Audio- Detachable stereo X/Y microphone capsule swaps with other Zoom microphone capsules Two XLR/TRS combo inputs •Two XLR/TRS combo inputs Record up to 24-bit/96kHz audio Handles up to 140dB of sound •Includes Detachable stereo X/Y microphone capsule (XYQ-8),Foam windscreen, lens cover, lens hood, strap, and manual Rechargeable Li- on battery and USB cable Tripod to three-prong action camera mount adapter 15
  • 17. CAMERA SUGGESTIONS MINI CAMERAS – GO PRO • HTTPS://AMZN.TO/2FXKJZU • Probably the most popular small camera with a huge fanbase around the world. Almost all sports enthusiasts use this great little camera. • EXCLUSIVE BUNDLE: This bundle Includes everything you need to start capturing your adventures and family events with high quality video/images with the newly upgraded Hero camera. •GOPRO HERO 8: Vloggers, pro filmmakers and aspiring creators can do more than ever imagined -with quick loading accessories like flashes, microphones, LCD screens and more. Just add the optional Media Mod to up your capture game. •CAMERA KEY FEATURES: Hyper Smooth 2.0 Video Stabilization, Super Photo with HDR, Time Warp 2.0 Video, Live Burst, Live Streaming, 4K60 Video and 12MP Photos, Shoot Vertically. 16
  • 18. CAMERA TRACK • This is a great, inexpensive piece of gear that I use all the time. In the picture below you can see it in action in my home studio. 17
  • 19. CAMERA TRACK, WHERE TO BUY IT… • HTTPS://AMZN.TO/2QXLZEM •SOLID CONSTRUCTION: Made of Carbon Fiber and Aluminium Alloy, more solid and durable, Only 19.7 inches/ 50 centimetres Mini Video Slider, You can take it anywhere travel in bag •GREAT COMPATIBILITY: Multiple 1/4 inch and 3/8 inch screw holes on both ends and middle for multiple mounting options; Can be used on Table Top, Tripod or Light Stand (1/4 inch to 3/8 inch screw adapter is included, NOTE: Light stand, tripods are NOT Included) • BETTER MOTION CONTROL: With 5.8-8.8cm Width Cell phone Holder, enables professional-quality motion control for a range of supported iPhone, Samsung ,Huawei Smartphone, cameras, camcorders, and DSLR cameras •SMOOTH MOVEMENT: Four precision bearing stable construction can achieve more smoothly sliding and help create a smooth and noiseless video and image •PERFECT FOR SHOOTING: You can angle the slider to get straight horizontal shots, which help you achieve best shooting experience 18
  • 21. Microphones Most people will forgive you anything except bad sound in a video. I have watched so many videos that have really bad sound quality and very soon I become irritated and stop watching, This is a really important section, if you invest in one thing for your video production, it has to be a great microphone. I have a number of microphones that I will be showing. Buy yours based on your requirements and budget. • Professional Microphone Many years ago I invested heavily in a professional Rode NT1000 microphone and Focusrite mixer and it was one of my best investments ever. I have recorded 23 audio products (15 CD packs) and hundreds of videos. • Desktop Microphones: I have two favorites that I use, the Yeti Blue and the Samson Go. • Lapel Microphones: A ‘must’ for any videographer. 20
  • 22. MY RODE NT1000 WITH FOCUSRITE MIXER AND SCISSOR ARM STAND • This is so easy to use, I bring the arm down when I record and move it out of the way at other times. 21
  • 23. MICROPHONE SUGGESTIONS PROFESSIONAL RODE NT1000 • HTTPS://AMZN.TO/30650YC Studio Cardioid Condenser Microphone With its ultra-low 6dBA self-noise and transformerless circuitry, the RØDE NT1000 exhibits exceptional performance when recording both vocals and instruments. Voiced for versatility, it has been hailed by many as the ultimate microphone for grand piano and drum overheads. The NT1000 is also a fantastic vocal microphone. 22
  • 24. SUSPENSION BOOM SCISSOR ARM WITH SHOCK MOUNT CLIP HOLDER • HTTPS://AMZN.TO/2QYUBJI • Stability & safety - dual suspension springs on each boom arm, protects microphone from shaking, suddenly dropping and making noise. Comes with one table mounting clamp, an adjustable positioning Screw, can easily clip to any desktop up to 2.15"/5.5cm thick. With this you can easily mount it on your table without any other accessary. The table mounting Has a layer of sponges to maximize protect your desktop. • All zinc Alloy construction - compact microphone Stand is designed for heavy duty carry, the adjustable scissor arm Stand is made of high quality steel frame and electrostatic powder spraying Tech, sturdy, antirust and durable. Load: more than 70.67oz/2kg. Arms are lightweight, completely flexible and convenient to carry, firmly attach the microphone anywhere. 23
  • 25. MY FOCUSRITE TRACKMASTER MIXER AND MY PORTABLE EDIROL AU25 • There are many inexpensive mixers on the market. I love my portable Edirol, but they have been discontinued. If you can track one down, get it… 24
  • 26. FOCUSRITE PREAMP • HTTPS://AMZN.TO/2QCGYQH • Only get this if you invest in a professional microphone and want the best sound quality. I am now also using mine for my podcasts. • All zinc Alloy construction - compact microphone Stand is designed for heavy duty carry, the adjustable scissor arm Stand is made of high quality steel frame and electrostatic powder spraying Tech, sturdy, antirust and durable. Load: more than 70.67oz/2kg. Arms are lightweight, completely flexible and convenient to carry, firmly attach the microphone anywhere. 25
  • 27. DESKTOP MICROPHONES. MY YETI BLUE AND SAMSON GO MICROPHONES • I love both of these microphones. The Samson Go is tiny and portable, so goes everywhere with me. If I am in a hotel room, I can produce a professional sounding screen capture video in minutes. 26
  • 28. BLUE YETI SLATE USB MICROPHONE • HTTPS://AMZN.TO/2SLFY50 • FOUR PATTERN MODES: Stereo Mode is ideal for capturing a realistic, general sound image. Cardioid Mode - Well-suited for podcasts, vocals, or game streaming, cardioid mode records sound sources that are directly in front of the microphone. Omnidirectional mode picks up sound equally from all directions. It’s best used in live events. Bidirectional mode records from both the front and the rear of the mic. Ideal for instruments or interviews 27
  • 29. SAMSON GO USB MICROPHONE • HTTPS://AMZN.TO/37MLVVB • Compact and portable USB studio condenser microphone • Unique, fold up design with integral clip makes the microphone extremely portable and ideal for most recording solutions, especially for mobile laptop recording • Selectable Dual pickup patterns (cardioid and omnidirectional) make it ideal for recording voice, conferences, acoustic instruments and for just about any other sound source • The onboard headphone amplifier allows you to listen to your recording directly from the microphone, plus you can use the output to connect powered speakers • Computer controlled analogue input gain with peak LED makes it easy to set the proper level and get a clean signal • Compatible with most Mac and PC based audio software that supports USB Audio 28
  • 31. DIRECTIONAL SHOTGUN VIDEO MICROPHONE • HTTPS://AMZN.TO/36HOCEU • Note: Make sure your camera has an external microphone input socket and is of the standard 3.5mm. This shotgun microphone NOT works with camera features 2.5mm mic input, such as Canon EOS Rebel T6 • Indoor/Outdoor Use: The included deadcat furry windjammer minimize wind noise when recording in high wind condition outdoor, while the foam windscreen blocks gentle noise in indoor/studio environment • Features Super-Cardioid Polar Pattern: Ensures your recording is focusing on the audio in front of the camera and attenuating sounds from the sides, the result is a signal that sounds closer to the camera even in noisy environments or at moderate distances • High-Pass Filter Switch: A high-pass filter switch eliminates High- Pass Filter Switch: A high-pass filter switch eliminates room ambiance and noise below 80 Hz, which will reduce wind noise and other low-frequency noise not blocked by the windscreen. equipped with 9.8" extension cable for better and convenient use 30
  • 32. MY LAPEL LAVALIER MICROPHONES AND A CUSTOM THREE MICROPHONE RECORDER FROM MICROPHONE MADNESS 31
  • 33. LAVALIER LAPEL MICROPHONE • HTTPS://AMZN.TO/380WLVP • NO MORE STATIC & BUZZ - Don't ruin your podcast or vlog with poor audio quality. VoiceIQ technology blocks out BUZZING, STATIC, AND ECHOES from your audio giving your audience AMAZING VOICE CLARITY. We also include free wind muffs to block out any unwanted background noise. • COMPLETE INTERVIEW SET - Don't waste time researching and money looking for different accessories and parts to get your microphone setup correctly. We include everything you need to use the microphone out of box without having to order more accessories without worries about compatibility issues. Others charge over $100 to buy everything we include in our complete set. 32
  • 34. MICROPHONE MADNESS HIGH QUALITY LAVALIER MICROPHONES • HTTPS://WWW.MICROPHONEMADNESS.COM/ LAPEL-LECTURE-MICROPHONES.HTML • These are the only lavalier microphones I use. The quality is superb.. 33
  • 36. Tripods There is nothing worse than watching a shaky video. As hard as you try to hold your camera still, there will always be some shake. I have a huge selection of tripods, from the professional Manfrotto that you see in my studio to tiny desktop tripods for making Vlogs, podcasts and Zoom recordings. • Professional Tripods These are big, clunky and heavy. I leave mine set up in the studio and have lighter, more portable tripods that I take with me when I film. • Desktop Tripods: I have many of these. They are light, portable and easy to use • Lightweight Tripods: A ‘must’ for any film maker. These is a huge selection of these. They are inexpensive, light and very portable.. 35
  • 37. HERE IS A SELECTION OF SOME OF MY TRIPODS 36
  • 38. HERE IS A SELECTION OF SOME OF MY TRIPODS 37
  • 39. HERE IS A SELECTION OF SOME OF MY TRIPODS 38
  • 40. HERE IS A SELECTION OF SOME OF MY TRIPODS 39
  • 41. HERE IS A SELECTION OF SOME OF MY TRIPODS 40
  • 42. PROFESSIONAL HEAVY DUTY TRIPODS • HTTPS://AMZN.TO/2T6U7NS • Premium Italian design. Each leg can be set at 4 angles of spread. To change the angle on a leg, close the leg towards the centre column slightly and press down the locking button "C" at the top of the leg. Whilst holding the button down, select the new leg angle and then release button "C" to lock in position. The angle of each leg can be adjusted independently of the other two legs. The last position allows to achieve the floor level. 41
  • 43. LIGHTWEIGHT TRIPOD – AMAZING VALUE FROM AMAZON • HTTPS://AMZN.TO/2FXO48F • Lightweight tripod with adjustable-height legs and rubber feet • Compatible with most video cameras, digital cameras, still cameras, GoPro devices, smartphone adapters (not included), and scopes. • Recommended max load weight is 6.6 lbs (3kg) for optimal performance • Weighs 3 lbs; Extends from 25 inches to 60 inches when center post is fully extended; Carrying case included • Two built-in bubble view levels and 3-way head to allow for tilt and swivel motion; portrait or landscape options • Quick-release mounting plate helps ensure fast transitions between shots 42
  • 44. MY FAVORITE, THE ZIPSHOT • HTTPS://BHPHO.TO/35FOHAU • The TR406 ZipShot Compact, Ultra-Light Tripod from Tamrac is constructed of sturdy, high-quality aluminium with a heavy-duty ballhead. Weighing in at just 11 oz (312 g) and measuring 15" when folded, the ZipShot is highly portable and can fit almost anywhere. It can support a DSLR with a lens, or a camcorder up to 3 lb (1361 g). 43
  • 45. MINI DESK TRIPOD • HTTPS://AMZN.TO/2THZP3H • Mini tripod for Compact System Cameras • Comfortable handgrip to capture great videos • Push button locking mechanism for easy setup • Lightweight, intuitive to use and easy to carry • Attractive Italian design 44
  • 46. MINI DESK TRIPOD • HTTPS://AMZN.TO/2THZP3H • Mini tripod for Compact System Cameras • Comfortable handgrip to capture great videos • Push button locking mechanism for easy setup • Lightweight, intuitive to use and easy to carry • Attractive Italian design 45
  • 47. AMAZON LIGHTWEIGHT MINI TRIPOD • HTTPS://AMZN.TO/2SSIIFJ • Mini tripod with adjustable-height metal legs and rubber feet • Compatible with small digital cameras (not DSLRs), GoPro devices, and smartphone adapters (not included); Works well for a webcam on your desk • Recommended max load weight is 1.1 lbs (0.5kg) for optimal performance • Small and lightweight for travel; extends from 4.76-inches to 7.5- inches • Mini ball head for 360-degree rotation and 90-degree tilt • Mini tripod with adjustable-height metal legs and rubber feet 46
  • 48. DOLPHIN CAMERA CLIP, I FIND THIS REALLY HANDY • HTTPS://AMZN.TO/37MUBCB • Mini-head can rotate 360 degrees, Can clamp on most light stands, tripods, pipes or board to mount photographic equipment. • The strong clip can be installed to flash holder, base, TTL cord and flash trigger with standard screw hole. • The strong clip main body is made of metal, sturdy and durable, This clamp is specially designed to fit most Cameras and Widely used in the Camera. • It is easy to use and can clamp onto virtually anything in your studio to provide you with flexibility to mount your camera wherever you need it most. • Just attach it to your camera or flash cold shoe via the tripod screw mount and clamp it wherever you need. 47
  • 50. 5 Lighting Lighting is crucial for good quality video. When you start using Green Screen, good lighting will make the difference between a good and bad video. When I started using video, it was like being in an oven when under the lights. There has been great advancement and you can now get inexpensive, effective, cool lighting. 49
  • 51. HERE IS THE LIGHTING SETUP IN MY GARAGE 50
  • 52. I SUGGEST YOU BUY A COMBINATION GREEN SCREEN AND LIGHTING SETUP • HTTPS://AMZN.TO/2TJWBHC • 2) x Pheno Photography Square Studio Photo Silver Umbrella Reflector Softbox • (2) x 32" Photo Studio White Premium Soft Umbrella • (1) x All-in-one Carrying Bag - the Whole Kit Can Be Put In • (1) x 77" High 78" Wide Background Support System + (1) x 5x10 Feet 3 Color Backdrop (Black/White/Green) • (4) x 77" Feet High Zenith Light Stand : Sturdy and Lightweight + (4) x Mini cirrus Light Head 51
  • 53. HERE IS THE LIGHTING SETUP IN MY OFFICE 52
  • 54. 18” RING LIGHT KIT THAT I USE IN MY OFFICE AND STUDIO • HTTPS://AMZN.TO/2UTGV0O • This 18” ring light kit comes with a soft tube so you can adjust the angle of stand directly without swinging ring light. It helps to keep the stand and light be more stable. • A hot shoe adapter for most DSLR cameras,smartphone holder for most smartphones. Best for Selfie, YouTube video recording, camera photography shooting, makeup live streaming. It can be used for DSLR camera/Smartphone/Mirrorless camera/Mirror. With Bluetooth remote control, set your hands free for photo shooting. • 18"/48cm Outer 55W 5500K LED Ring Light with 240pcs LED bulbs inside. Comes with 2 color filters (White & Orange) for 5500K±200K. Adjustable ring light head, 33-79 inch adjustable aluminium material foldable stand. • FOLDABLE DESIGN & CARRYING BAG FOR 10 MINUTES EASY INSTALLATION - Black carrying case for all foldable design accessories, easy to carry outside with different using occasions. The legs are upwards, so please unfold the legs upside down. 53
  • 55. 6” RING LIGHTS THAT I USE IN MY OFFICE AND CARRY WITH ME ON MY TRAVELS • HTTPS://AMZN.TO/2FVD8UE • This ring light kit can make your visual world more beautiful & glorious; look nicer when you video with families and friends. With this ring light, your images on Instagram and Facebook will be more beautiful and charming. It will bring you a good lighting effect when you record YouTube videos. Under the illumination of the ring light set, your makeup will be more beautiful and generous • Our ring light can add enough light to your face or articles when recording video, make your face lines more stereoscopic and your product details clearer. More people would like to watch your videos and become your fans. 54
  • 56. SHOE MOUNT LIGHTING, HERE ARE SOME OF MINE 55
  • 57. SHOE MOUNT VIDEO LIGHTING • HTTPS://AMZN.TO/2QZVL83 • 3 SHOE MOUNT: Support interlocking Multiple video lights, multiple lights can be interlocked together to strengthen lighting brightness and to get better lighting effects. • UNIVERSAL: Fits almost any DSLR cameras and camcorders,Used for macrophotography, product shooting, and video recording, etc • LIGHTWEIGHT & DIMMABLE: Lightweight and portable lights can be interlocked, so as to achieve different light brightness. • STABLE COLOR TEMPERATURE: Stable color temperature after long time uses. • LONG LIFE SPAN: Up to 50,000 hours. 56
  • 58. LED SHOE MOUNT VIDEO LIGHTING • HTTPS://AMZN.TO/2R2ORIW • Topest CRI95 cab completely with perfect color of sunlight and ensure that its light is natural lifelike .apply to portrait , children is , wedding and new photography etc. • With LCD display which can show the brightness, color temperature and battery percent. • Also support 12v AC adapter, can offer more stable power supply in studio . Ac adapter doesn't include. 57
  • 60. Green Screen I love using green screen, whether in my studio or in my office where I am creating videos or using a greenscreen background on my Zoom training calls. Here I am filming a high profile client in my studio in Orlando. 59
  • 61. Being interviewed on Business Connections Live 60
  • 62. COLLAPSIBLE GREENSCREENS • HTTPS://AMZN.TO/36EJCG3 • I have these in London and Orlando. They are easy to transport and set up. • Double-sided Green & Blue background • Handy carry bag for practical storage and transportation • Tab on side for hanging of background from stands, walls, etc. • 5ft x 6.5ft • Chromakey Green / Chromakey Blue Reversible Popup Backdrop Background 61
  • 63. COLLAPSIBLE CHROMAKEY PANEL • HTTPS://AMZN.TO/2TLRKMI • This green screen is ideal for camera chroma keying, you can easily knock out the background and put whatever background for your needs. • Double-sided Green & Blue background • The collapsible design ensures the green screen is free from wrinkles, dust or defects, allowing for super easy chroma keying. • Use this green screen indoors for YouTube videos, virtual studio, interviews, music videos or live game at twitch. Makes streaming much easier and fun! • Simply push it back down into the hard case, and it can fold up small enough to put underneath anyone's bed or couch. in a closet, or wherever so it's out of the way 62
  • 64. PORTABLE FOLDABLE PHOTO STUDIO • HTTPS://AMZN.TO/2T55EH0 • I have one of these and it is very handy. I photograph and video many of my products using this studio. • No assembly required with set-up in less than a minute; Collapses into a thin, portable, and durable portfolio case. • High output built-in LED lights for handheld photography with a camera or smartphone. Lights are positioned for optimum contrast, and provide 5600k daylight balanced LEDs with high Color Rendering Index (CRI) for consistent color. An extra light provides directional light modelling like in a photo studio, giving better highlights, contrast, and shape to product images. • A front 3-door system maximizes image angles while reducing outside reflections, and a top hole enables imaging from above. 63
  • 65. Chair Back Green Screen I bought this recently and absolutely love it. It works really well for Zoom broadcasts, webinars and Camtasia recordings. 64
  • 66. WEBAROUND PORTABLE WEBCAM BACKGROUND • HTTPS://AMZN.TO/2SQNIQM • The 56" Big Shot Green Screen gives great background coverage • When open, the Webaround is 56" in diameter and it’s built with spring steel allowing it to close to 22” in diameter • When using with green screen enabled software, the chroma green color gives you the ability to be anywhere • This portable green screen will fit most chairs as well as gaming chairs . 65
  • 67. Zoom Presentation with a Virtual Background 66
  • 68. THE CLIPS I USE TO TIGHTEN AND FLATTEN THE GREENSCREEN IN MY STUDIO • HTTPS://AMZN.TO/37W6FTR • Heavy Duty Muslin Clamps 4.5 inch long • 2 inch mouth opening maximum • Very strong to fit most stands • Pack of 6 clamps 67
  • 70. Backdrops There are many places to purchase backgrounds to use with your greenscreen. Here are some of the sources I use: Fiverr - http://bit.ly/35QtlCN Pexels - http://bit.ly/2QMiiqd Virtual TV Studios - https://www.movietools.biz/virtual-studios.html Many of these backgrounds and studios are fairly expensive. Please take a look at my Online Video Program ‘Video & YouTube Marketing for Business’ which includes over $1,000 worth of virtual, TV, blurred, office and scenic backgrounds – http://www.videoandyoutubemarketing.com The program has 73 videos, 2 EBooks and over $1,000.00 in resources. 69
  • 71. 70
  • 72. A SELECTION OF BACKDROPS • HTTPS://AMZN.TO/2QD9DZQ • Each backdrop image is high resolution, using high-tech digital designs that make the image more detailed and vibrant, resulting in photos that are more dynamic and realistic. The image is glare free and resistant to fading, though it should be kept out of direct sunlight. • All our backdrops are constructed of thin, lightweight vinyl. This material allows for easy folding and portability. Backdrops roll out flat and may be hung either vertically or horizontally. 71
  • 73. A backdrop I use in my office 72
  • 74. Live Streaming Video I am doing a lot of live streaming conferences where I am filmed in a greenscreen studio and it is live streamed to organisations around the world. Here is an example of a Health and Fitness conference that was live streamed from a studio in Manchester to hundreds of fitness clubs around the world. 73
  • 77. Autocue Some time ago I attended a TV presenters course at Pinewood Studios (James Bond, Harry Potter movies) It was a huge lesson for me. When I was in front of the cameras I presented as if I was speaking to an audience. They ripped me apart….for all these years I had been doing it wrong. They told me that when I was in front of the camera, I should speak to one person only, as only one person would be watching the video. This has been a big lesson, so now all my articles, blogs and videos as well as my social media platforms are written and presented as if it is to only one person. I also told the course presenters that I never use autocue, just presented ‘on the fly’. Once again I was severely reprimanded… They told me that every TV show uses autocue and I went on a step learning curve. I now know what I want to say, but use autocue for prompts and guidance as I would rather the energy came from me speaking than reading. This is a personal preference, I know many video presenters that use autocue well. The one thing I discovered was that autocue equipment is expensive. I bought a huge, bulky, expensive piece of equipment and was always in fear that I was going to break the glass. 76
  • 78. Autocue I now have a much better solution, I set up my Ipad just underneath the camera lens and use a wonderful app called ‘Best Prompter Pro’ I sometimes also use my PowerPoint shows as prompts and connect my laptop to my Ipad using the Duet Display App. This way I can still use my clicker to move forward and when I edit, I can insert the relevant PowerPoint slides into a TV screen that is next to me in my Greenscreen recording . 77
  • 79. Professional Autocue setup when I was filming at Business Connections Live 78
  • 80. HERE IS A SELECTION OF AUTOCUE EQUIPMENT THAT YOU CAN BUY AT A REASONABLE COST • HTTPS://AMZN.TO/2QAT260 • Designed to shoot with Smartphones but can also accommodate DSLR/ Mirrorless with prime lenses • 1/4 20 and 3/8 Tripod Mountable/ We recommend using the App Teleprompter Premium/ Pro with your tablet or smartphone • iPad PRO 11" can be used for prompting with slight modification show in picture • Prompting use with Android and IOS Teleprompter apps / Smartphone or Mini tablet 7 x 6 inches . 79
  • 81. HERE IS A SELECTION OF TELEPROMPTER & AUTOCUE EQUIPMENT • HTTPS://AMZN.TO/2T7BFDI • Only for mobile phone video recording, does not work with camera video recording • Splitter glass 125mm width X 100mm height • Screen size for smartphone screens up to 7 inch • Fits 2.5 to 4 inch width smartphone for recording • Includes Bluetooth Remote 80
  • 82. HERE IS A SELECTION OF TELEPROMPTER & AUTOCUE EQUIPMENT • HTTPS://CADDIEBUDDY.COM/TELEPROMPTER/ • I love this company and use so many of their products • iPad Teleprompter works with iPads, Androids, and any Tablet or Smart Phone. • Are you looking to improve your video quality? Do you want your videos to look and sound more professional? • Get rid of those homemade cue cards and make your videos the professional way. • This Affordable Teleprompter allows you to read the text while looking directly at the camera. (Your Camera will not film the text) • Simple to use! Mounts to any tripod in seconds! No assembly required. No need to memorize your lines. 81
  • 83. More from Caddy Buddy Another of their products I use all the time. This clamps to any table or surface or can be connected to a tripod. 82
  • 84. More from Caddy Buddy Here you can see my setup using the Caddy Buddy for my Ipad and a Pilots clip for any notes I want to use. 83
  • 85. MORE FROM CADDY BUDDY • HTTPS://CADDIEBUDDY.COM/CLAMPING-IPAD- MOUNT-AND-DESK-STAND/ • Very portable, the gooseneck easily unscrews from the iPad mount so it can be transported in your computer bag or brief case (only 1.5 inches wide) • Mount securely clamps around your iPad with spring loaded fringes • Flexible gooseneck allows almost infinite adjustability for easy viewing 84
  • 88. A view of all my equipment at my home studio 87
  • 89. A view of all my equipment at my home studio 88
  • 90. My Laptop connected to my Ipad using Duet Display app 89
  • 92. Mobile Phones You can now take amazing videos with mobile phones. I have the Iphone X and it is great The only challenge is shakiness and sound when filming, so I have a large amount of small equipment that I carry with me.. This is my triple phone tripod for when I am doing live streaming. I can set up 3 phones and broadcast live at the same time to YouTube, Facebook and Twitter 91
  • 93. Zoom Lens I have a number of Zoom lenses for my Iphone. I have one where a case clips onto the phone and another that just clips onto the phone. Both work equally well 92
  • 94. IPHONE OR SAMSUNG ZOOM LENS • HTTPS://AMZN.TO/2QAATW6 • 5 IN 1 PHONE CAMERA LENSES KIT: This phone lens kits includes 12X telephoto zoom lens, 0.36X super wide angle lens & 15X macro lens (screwed together), 180°fisheye lens & 15x macro lens (screwed together), flexible universal clip, goggle; The cell phone lenses are designed with industrial grade aluminum along with premium optic lenses, so you can capture shots with amazing clarity and detail while being confident knowing they’ll last. No more vignetting, no more blurring, no more breaking 93
  • 95. TRIPOD WITH PHONE ADAPTOR • HTTPS://AMZN.TO/2R3B4RN • This is a small, portable and handy tripod and adaptor that I carry with me. 94
  • 96. Sound Sound is so important. I have a number of microphones that I use, but the IRIG is my favorite. 95
  • 97. IRIG MICROPHONE I USE FOR VIDEO INTERVIEWS • HTTPS://AMZN.TO/2TT6T8I • Professional-quality handheld digital microphone for iPhone, iPad and Mac/Pc 96
  • 98. IRIG LAVALIER MICROPHONE • HTTPS://AMZN.TO/30FQSKZ • Professional mobile lavalier microphone for all devices • High-quality omnidirectional condenser capsule • 1/8" TRRS jack connects to iPhone, iPad, iPod touch, Android • Includes foam pop shield and durable mounting clip • Combo 1/8" TRRS port can be used for headphone monitoring/line out to powered speaker 97
  • 99. SHOTGUN MICROPHONE • HTTPS://AMZN.TO/306V94Y • MULTIFUNCTION VIDEO MICROPHONE: MAONO CM10S shotgun microphone provides one tripod and one adapter( TRRS to TRS)) to meet your more using needs, while most microphones don’t include these extra accessories. You can use this mic on DSLR, camera, mobile phone, computer, camcorder for interview, vlogging, filmmaking, travel, YouTube, live streaming. NOTE: Please refer user guide before testing. No complicated switches or settings and is powered by your camera's external microphone input, required 98
  • 100. My Rode Min Mic plus pop cover 99
  • 101. RODE MICROPHONE KIT • HTTPS://AMZN.TO/2R56G0G • Compact microphone designed to improve The Audio quality of your videos - only 80mm (3") long and 42gm (1.5oz) • No battery required (powered by camera plug-in power - min 3V) • Includes rycote lyre shock mount and Deluxe furry windshield 100
  • 102. Lighting Here is some of the lighting I showed in an earlier chapter. 101
  • 103. Lighting One of my favorites, the Chatlight. It clips onto my phone and Ipad and gives me some great, adjustable, instant lighting.. 102
  • 104. CHATLIGHT • HTTPS://AMZN.TO/35DHURZ • Chatlight is a video chat light and selfie light using LED technology • It is portable, adjustable, rechargeable and does not require batteries • You determine the brightness with low and high settings as well as a rotating light bar • Chatlight is expandable, fitting any smartphone, tablet, laptop and many desktops • Multi-use for video chat, skype, lighting up keyboards, books and more 103
  • 105. GIMBAL • HTTPS://AMZN.TO/2T3IYHF • I have the DJI OSMO gimbal and it is really expensive. This is a perfect alternative at a third of the price • Automatic Balanced Gimbal Stabilizer - The Pan-tilt stabilizer automatically finds the balance position to ensure that the phone remains stable while moving, regardless of whether the phone screen is horizontal or vertical. Comfortable to handheld, Extendable with 4 of the section aluminium alloy sticks, ABS + Rubber phone clamp keeps the device more stable. Plus, it helps the anti-slip effect of the tripod legs. • Reduce Vibration and Shaking - The handheld stabilizer uses an electronic accelerometer to ensure the balance of the selfie stick during motion and shaking, ensuring that the captured image and video are always clear. It also can be stable at various angles. you can set any angle by clicking the rotate lock button and shoot or record video at these angles. 104
  • 106. OTHER ACCESSORIES • HTTPS://AMZN.TO/37QIYEY • This is a great piece of kit I use all the time. • Adjustable phone holder mount - Can hold ALL Smartphones or tablet with width between 58mm to 105mm. • Forget Shaky Videos - Simultaneously hold the handles with both hands can easily maintain the cell phone balance and greatly reduces shake. • With 2 standard Hot-shoe mount - It can be simultaneously attached LED light, microphone or other devices at the same time. • Attached to any tripod, monopod, stabilizer or other filming device with a standard 1/4 inch thread interface 105
  • 107. Office Setup This is my office set up. You can see my Rode NT1000 with the Focusrite as well as my Iphone video streaming setup 106
  • 108. Video Streaming This is my kit I use for video streaming. I bought this at PanTiep Plaza in Bangkok for $20. It is a great place to visit if you are ever in Thailand. It is a five floor electronic plaza with the most amazing gear. Some of the other electronic plaza’s I regularly visit include: Low Yat plaza in Kuala Lumpur Wan Chai Computer Centre in Hong Kong Pacific Digital Plaza in Shanghai LOAX Akihabara Main Store in Tokyo 107
  • 110. Ipads Ipads take great videos. Remember the same rules about using a good microphone and tripod. Here is my setup using the Caddy Buddy with the cover for the Makayama Zoom fitting. 109
  • 111. MAKAYAMA MOVIE MOUNT • HTTP://WWW.MAKAYAMA.COM/COMPONENT /VIRTUEMART/MAKAYAMA/ • The Movie Mount for iPad is a unique piece of hardware which allows you to radically improve video capture with the iPad. It turns your iPad into a complete studio. 110
  • 112. IPAD TRIPOD ADAPTOR • HTTPS://AMZN.TO/2QCGBQL • 360° ROTATION FREEDOM & 30° TILT Supports devices in BOTH LANDSCAPE & PORTRAIT. 360° ball joint allows you to adjust the tablet in any angle and position (iPad Pro can only be placed horizontally). • EXTRA SILICONE PADS FOR THIN TABLETS Different from other common tripod mount, the claws use silicone pad with more friction. They can tightly hold your thin tablet and protect it from slipping out. • ANTI-SLIP PADDING PREVENT SLIPPAGE AND SCRATCHES Insert padding absorbs shocks to provide better stability. Flexible foam can snugly hold your device to prevent falling out and prevent surface scratches. 111
  • 114. Other Kit Clapper board I always use this and it has a number of uses: When I use two cameras, the sharp clap at the beginning of the track allows me to line up the sound perfectly when editing I can write down the subject, scene and take on the board to keep myself organized when editing I bought this one at Universal Studios just down the road from my place in Orlando 113
  • 115. CLAP BOARD • HTTPS://AMZN.TO/2NOGNG2 • DIRECTORS CLAPBOARD. Information printed on one side for filling in production number, scene, take, date and name of director 114
  • 116. Camera Stabilizer I use this when moving around while filming. An example would be when I do a ‘walk through’ video of a clients work place. It keeps the camera steady and is light and portable to use 115
  • 117. CAMERA STABILIZER • HTTPS://AMZN.TO/2T4NOVZ • Fits most compact cameras and camcorders with a standard 1/4-20 thread • Cushioned NBR padded handle alleviates the stress of lengthy filming • High-grade ABS impact-absorbent plastic • Shoe mount (removable) for video lights, flashes, or microphones 116
  • 118. SWIVL This is probably the best piece of kit I have used in years. You can use it with your Iphone or Ipad. With a Bluetooth connected belt clip, this kit allows the camera to follow you while you are walking around presenting. This is great for videoing yourself if you are a professional speaker like me or would like to film training videos for your team. 117
  • 119. SWIVL • HTTPS://AMZN.TO/36EAKXK • TRACKING: Swivl pans and tilts to follow the teacher or presenter around the room. It connects with your mobile device for recording or streaming HD video. • AUDIO: Connect up to 5 Markers (microphones) for capturing the whole room and playback each track on it's own within Swivl cloud. • SOFTWARE: Swivl hardware and software work seamlessly. Upload, share, and collaborate with your Team. 118
  • 120. WEBCAM • HTTPS://AMZN.TO/35JJYJG • A good webcam is a must. I have used many different webcams over the years, but found this one to be the best. 119
  • 122. Software I use both a PC and a MAC, but tend to do most of my video editing on my PC (habit). There are great resources out there that are free and some that are extremely complicated and expensive. You really need to use what works with your level of expertise and how much time you want to put into learning how to use the software. Follow this link that does a great comparison of the software available: https://uk.pcmag.com/video-editing/16182/the-best-video-editing- software Here is some of the editing software that is available: PC Windows Movie Maker – Free - http://bit.ly/2snP5IF Adobe Premier Pro - $20.99 monthly - https://adobe.ly/2FUd8lv Cyberlink Power Director - $129.99 or from $6 monthly - http://bit.ly/36Tw9R8 Corel Videostudio $99 - https://www.videostudiopro.com/en/products/videostudio/ An older version on Amazon - $29.70 - https://amzn.to/2T6p9fx Pinnacle Studio 23 - $75 - https://amzn.to/36D8LHj Pinnacle Studio 23 $75 - https://amzn.to/36D8LHj Sony Movie Studio 14 platinum - $24.99 - https://amzn.to/2QFsyQM 121
  • 123. Software MAC Best Video Editing Software for MAC, a great article that will help you choose… http://fixthephoto.com/best-video-editing-software-for-mac.html Adobe Premier Pro - http://bit.ly/propremier Apple iMovie - $14.99 on the app store - https://www.apple.com/imovie/ One that I use on the MAC is Screenflow - $129 - https://www.telestream.net/screenflow/ 122
  • 124. My Favorite… Camtasia By far my favourite video editing software is Camtasia. I have it installed on my PC and my MAC and have been using it for years. I also use their screen capture (I have been using it for most of this book) software called Snagit. I suggest you get the bundle of the two products from TechSmith - http://bit.ly/screencam 123
  • 125. Why Camtasia Camtasia is the most feature-rich screencast tool out there that also includes a full- blown video editing software. It offers you all the standard recording options, so you can record your entire screen or a portion of the screen, record the system audio along with your microphone audio, and combine all these streams with the webcam feed. You can also pause and resume while recording; plus each of the streams is recorded as a separate track, so they can be edited separately and combined with flexibility. When it comes to video editing, you get all the basic capabilities like trimming, splitting, or the ability to merge two videos. On top of that, it offers you advanced multi-track editing capabilities, so you can superimpose multiple layers of images and video streams on a single video page to create a rich video experience. But where Camtasia really stands out is in its video enhancement features. So, you get a starter library of elements that includes icons, motion graphics, music tracks, etc. You can record with a green screen and easily replace your video background and add all kinds of annotations and comments, visual effects for transitions, cursor and mouse effects, etc. It also allows you to add elements like hotspots and quizzes inside your videos which help make them more interactive. Another thing I like about Camtasia is the audio effects it provides, so you can achieve things like removing background noise, audio compression, modify clip speed, etc. pretty easily. In terms of export options, you can produce videos as MP4, EVI, or a GIF and store them either locally or directly upload them to all the standard places like Dropbox, Google Drive, YouTube, etc. As far as system compatibility is concerned, you can use Camtasia on both Windows and Mac, and you can also use it for recording your iOS device directly by connecting it to a Mac. 124
  • 126. Watch a Video Created with Camtasia https://www.youtube.com/watch?v=jBDPXL1UYf0 125
  • 128. Copyright Free Music Here is a list of my favourite Copyright Free Music Sites Freeplay Music - https://freeplaymusic.com Music Revolution - https://www.musicrevolution.com/ Premiumbeat - https://www.premiumbeat.com Pond5 - https://www.pond5.com Epidemic Sound - https://www.epidemicsound.com/ Music Vine - https://musicvine.com/ Sound Stripe - https://www.soundstripe.com/ Filmstro - https://filmstro.com/ Audio Blocks - https://www.audioblocks.com/ Music Vine - https://musicvine.com/ And of course…. YouTube Audio Library - https://www.youtube.com/audiolibrary/music 127
  • 130. Copyright Free Photographs Here is a list of my favourite Copyright Free Photo Sites Unsplash - https://unsplash.com/ Gratisography….funky & creative - https://gratisography.com/ Morguefile - https://morguefile.com/ Pixabay - https://pixabay.com/ Pexels - https://www.pexels.com/ Picjumbo - https://picjumbo.com/ Reshot - https://www.reshot.com/ Freepik - https://www.freepik.com 129
  • 132. Resources Here is a list of my favourite resources Flixpress – The best site on the planet for creating high quality videos in minutes. On my course I demonstrate how and where I use Flixpress - http://bit.ly/flixpressvideo Presentermedia – This is another site I use daily. It has thousands of customizable templates and costs $100 a year….a steal, - http://bit.ly/presentermediatemps Fiverr - Another of my favourites is Fiverr. I have to tell you this site is addictive. I have had so many projects done by Fiverr over the years. Check it out - http://bit.ly/bestfiverrgig YouTube Graphics Creator – This software is a must for anyone creating videos. Almost every thumbnail on my 750 videos has been created using this software. I love it…. http://bit.ly/creatorsoftware Video & Audio Conversion Tools Quickmedia Convertor – I love this piece of software and is free. It will do any kind of video or audio conversion and will be a great resource in your toolbox - http://bit.ly/quickconvertor 131
  • 133. 5 Resources Savefrom – this is a piece of software that allows you to download videos from YouTube. This version is free, but I use it so much I now have the paid version which is called Ummy downloader - http://bit.ly/30mzHJa Audacity – I use Adobe Audition for my audio editing, but it is expensive and cumbersome. A great free alternative is Audacity - https://www.audacityteam.org/ Other great programs Playgen - https://playgen.com/ Sparkol - https://www.sparkol.com/en/ JibJab - https://www.jibjab.com/ Videohive – one of the largest video resources sites out there - https://videohive.net Video Blocks – another massive collection of video templates - https://www.videoblocks.com 132
  • 134. 5 Online Training Resources Take a look at this article on the Top 10 Best Platforms To Publish and Sell Your Online Courses, Reviewed and Compared - http://bit.ly/onlinecomparison Udemy – this is probably the biggest site for you to sell your products. When I started selling my video courses online, I started with Udemy. I have now moved totally away from them as they discount your courses by up to 90% - https://www.udemy.com/ Teachable – used by many of my friends and reasonably priced - https://teachable.com Thinkific – another popular platform - https://www.thinkific.com/ Kajabi – after trying various platforms, I settled on Kajabi. It is a huge learning curve when you start using it, but I love it as it is a ‘all in one’ platform. It has website and landing page templates and so much more and great payment platforms as well….just see the money land into your account. Highly Recommended - http://bit.ly/kajabivideosite 133
  • 135. Online Videomail Resources There are a number of great resources out there and some are really expensive and many free. Below you will see many as well as my personal favourite, Loom…..it is brilliant and FREE…. Bomb Bomb - https://bombbomb.com Magnifi - https://www.magnfi.com Vidyard - https://www.vidyard.com/free-screen-record/ Soapbox - https://wistia.com/soapbox Covideo - https://www.covideo.com/ Viwomail - https://50wheel.com/viwomail/videos/ And my favourite Loom - https://www.loom.com/ 134
  • 136. Join the Video Mastery Facebook Group https://www.facebook.com/groups/franksvideomastery 135
  • 137. Take a look at my Online Program www.videoandyoutubemarketing.com The best online course for anyone interested in Video Marketing 136
  • 138. Course Content 73 videos and 2 eBooks. New content added regularly Content & Details Introduction to the program • Welcome Video Video Strategy – Hardware & Software • Introduction to Video Marketing • Interview with Video Marketing Expert Mike Stewart • Why use Video in Business • Factors to take into Account in Planning your Video • Equipment – Cameras & Other Recording Devices • Using the iPad & iPhone to Video • Using the iPad to Video in Dubai • Autocue & Add-Ons for the iPad & iPhone • Video Editing Software • How to use Camtasia • How to use Green screen or Chroma screen 137
  • 139. Content & Details • Other Software you can use • Video Convertors • Video resource Guide How to use Video in Business • Video Testimonials • Example of a Video Testimonial • How to showcase your product or service • Promoting Events with Video • Meet the Team • Video Contests • The Sales Video • Example of a great Sales Video • The 8 sales steps in creating a Sales Video • Success Stories • The Humorous Sales Video • ‘How to’ Videos • Showcase your Company Culture • Online Training Courses • Meet the CEO • Expert Interviews • Technical Explainer Videos • Recruitment Videos • Staff Training • How to use Video Email – Useloom • How to use Video Email – Vidyard Creating Your Videos • Why use Video in Business • Creating the Video – how to use Flixpress • How to use Fiverr • Where to get Copyright Free Media • Creating the Video – Putting it all together • How to create a slideshow in YouTube • How to turn your Articles into Videos • How to get rid of ‘related’ videos on YouTube • How to add captions to videos 138
  • 140. YouTube Strategies • Setting up your YouTube Channel • Video Keyword Research • Uploading & Tagging • Video Thumbnails • Liking, Linking & Comments • Sharing your Videos • How to share a Video at a specific time • Uploading to LinkedIn & Facebook • Video Sharing Sites • How to ‘Kickstart’ your Videos • Your Video Process Summary • Your Channels Look & Feel • An overview of YouTube – How it works • How to use Creator Studio • How to use Creator Studio – Part two – Analytics • How to use Creator Studio – Part 3 • YouTube Ranking Factors • YouTube Mind Map • How to watch a video at a future date Live Streaming Video • Live Streaming Video Part 1 • Live Streaming Video – Part 2 • Live Streaming Video – Part 3 • Live Streaming Video – Part 4 Creating Visual Content • Design & Visual Content – Part 1 • Design & Visual Content – Part 2 • Design & Visual Content – Part 3 • Design & Visual Content – Part 4 139
  • 141. Take a look at my Online Program www.videoandyoutubemarketing.com 140
  • 142. Join Today http://bit.ly/frankscourse Type in 50off at the checkout in the link above. 141
  • 144. I hope you picked up some ideas and resources from the Ebook. I am thinking of turning it into a published book with all of my detailed strategies and how I market. I also run my Video & YouTube Masterclass around the world. If you are interested in attending, please send me an email at frank@frankfurness.com Thanks, Frank 143