FLASH CLASS: How to Monetize Virtual Events - Webinars, webcasts, podcasts, and beyond
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This document provides an overview of a webinar on how to monetize virtual events like webinars and webcasts during challenging times. It introduces the presenters and their backgrounds in digital marketing, influencer development, and webcasting. The agenda covers the current work environment, benefits of business influence, launching a webinar, and the process and guidance for webinars. It discusses platforms, campaign development, registration, delivery, follow-up, and documentation. The goal is to help others drive new business through virtual events.
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FLASH CLASS: How to Monetize Virtual Events - Webinars, webcasts, podcasts, and beyond
- 1. How to Monetize Virtual Events: Webinars, webcasts, podcasts, and beyond Drive New Business in Challenging Times Flash Class
- 2. Dean DeLisle • Founder and CEO of Forward Progress, Inc. • Creator of Social Jack™ - Influencer Development System • Started at Merrill Lynch 1982, Brand Auditor for 5 years, Systems Implementation, CRM, Digital Marketing, Employee Advocacy, Influencer Development & Marketing - 30 years+ experience. • Trained and Coached over 120,000 in Influencer Development • Over 3,000 WebcastsWebinars • Host of Webcast/Podcast “Influence Factory” • Author of FIRST – The Street Guide to Digital Business Influence • Third Degree Black Belt • Family, Friends, Community Theater, Music, Entertaining..
- 3. Jackson DeLisle • Production Manager at Social Jack™ • Trainer and Coach for the past 7 years • Influencer Marketing and Development, Social Selling, Personal Branding, Social Networking, Digital Marketing, Video Marketing • Co-Host of The Influence Factory podcast • Third Degree Black Belt • Chicago Improviser • Student of the Second City • Family, Friends, Community Theater, Music, Entertaining..
- 4. Monica Hacker • Influencer Department Marketing Manager at Social Jack™ •Fashion, branding, marketing management, event planning, creating pop-up shop experiences, and working on a handful of different campaigns • World traveler who has been to 16 countries • Enjoys cooking and entertaining, spending time with family & friends, collaborating idea, fitness, & her favorite take out is Chinese on Sundays.
- 5. How to Engage with the Go-To-Webinar Interface • Questions area in taskbar • Type us a question so we know you understand • Ask us anything throughout the session Audio Problems during the webinar? Click on “Telephone” at any time to get the dial-in phone number: +1 (562) 247-8421 Access Code : 578-708-343 +1 (213) 929-4221 Access Code: 576-997-923
- 7. Who we are + DIGTAL BUSINESSS INFLUENCE EDUCATION DIGITAL BUSINESS INFLUENCE SERVICES We bring a full set of capabilities to Monetize Your Digital Thought Leadership MONETIZE DIGITAL THOUGHT LEADERSHIP
- 9. Digital Thought Leadership Humanized Brand Rapid Launch Plan Influencer and Advocacy Development Thought Leadership Content Training and Coaching Content Distribution & Management Measure , Adjust, Continue Connected Culture Increased Revenue Social Recruiting Engine Increased Market Share Thought Leadership Customer Retention and Acquisition
- 10. Social Results - Where Do You Stand Now? YOU ARE HERE
- 11. Agenda
- 12. Agenda • State of Work Environment – Mindset – Choices – Shifts • Business Influence – Benefits – Vehicles of Influence – Employee Advocacy • Launching a Webinar – Benefits – Choosing a Platform – Setup – Marketing – Follow Up • Process and Guidance
- 14. State of Todays Work Environment Source: SOCIAL JACK • Mindset • Choices • Shifts
- 16. Create Business Influence – Why? • Reputation • Visibility • Brand Awareness • Thought Leadership • Referrals • New Business
- 17. Vehicles of Digital Influence • Content • Blog • ImagesVideo • Webcast • Podcast • Social Media ($) • Email
- 18. Source: IDC #247829 IDC Statistics Employee Advocacy HOT! Now Influencer Marketing HOTTER! Content shared by employees receives 8X more engagement than content shared by brand channels (Source: Social Media Today)
- 20. Benefits Source: EZTALKS 7 SOCIAL JACK Webinars/Webcast Common Benefits • Cost Effective • Connection from Anywhere* (Hardline) • Sharing of Information • Visually Connect (Webcast) • Increased Opportunities • Increased Productivity and Efficiency • Effective Illustrations • TrainingRecording • Dynamic Pivots • Audience Control • Reporting
- 21. Features Source: EZTALKS 7 SOCIAL JACK WebinarWebcast Common Features • Landing PagesData • Stream Video Feed (Humans) • ContentScreen SharingVideo Share • IllustrationsWhiteboard • Remote Control • Chat/Questions Que • VOIP/Dial in Options • Closed Caption • Breakout Rooms • RecordingCloud vs. Local • Lead GenerationMarketingReports • Support
- 22. Software Virtual Meeting Software • GoToWebinar • Zoom Webinars • Live Stream
- 23. Live Stream Source: SOCIAL JACK
- 25. DO NOT FREAK OUT!
- 29. Step One – Platform Selection • Considerations • Type • Webcast vs. Webinar • Functions • Features • Budget • Ease of use • Reporting GotoWebinar – Zoom – Adobe - ETC
- 30. Step One – Platform Selection • Marketing Features • Import/Export Functions • Customized Registration • Polling Questions • Custom Layout – Sponsorships • Communication • Reporting Needs GotoWebinar – Zoom – Adobe - ETC
- 32. Step Two – Campaign Development • Develop or Confirm • Goals • Offer • Target • Team** • Message • Date/Time • Duration
- 33. Step Two – Add Influencer Marketing • Activate Network • Organizers • Partners • Affiliates • Where will they help? • Social, Email, PPC USE ID40 sheet
- 35. Step Three – Registration Development • Develop or Confirm • Content • Landing Page • Questions
- 37. Step Four – Webinar Development • Build Slides • Polling Questions • Handouts • Closing Sequence • Surveys
- 39. Step Five – Marketing • Begin PPC, Social Media, Emails, WOM • Activate Your Team • Test Message, Measure, Adjust
- 41. Step Six – Registration Review • Critical Step • KNOW YOUR AUDIENCE! • Is this who you wanted? • Should you adjust presentation for audience? • Confirm Autoresponders!
- 43. Step Seven – Deliver Webinar • Test (Dry Run) • Have Fun! • Breathe • Check Control Panel • Show Screen/Camera • Unmute • Record
- 44. Step Seven – Includes Conversion • Conversion Tips • Pace yourself • Offer to match the audience • Hint to the offer (Every 6 min) • Have a clear close
- 46. Step Eight – Post Event Follow Up • Conversion Tips • Follow up deliverables (4-24 hours) • Contact attendees • Contact to non-attendees • Drip marketing/call sequence
- 48. Step 9 - Document 1. Successes 2. Drops/Mistakes 3. Improvements 4. Next Steps