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Successful branding creates an emotional connection between your organization and your audiences. How can your nonprofit use branding and marketing methods and models to connect with audiences and advance your mission?
Join us as we take a look behind the scenes of a recent social marketing campaign for the U.S. Committee for Refugees and Immigrants (USCRI), a 100-year-old humanitarian organization, to learn how they used branding techniques to triple their digital reach and engagement.
2. Housekeeping
Please
submit
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30. Here for Good
Meaningful.
Conveys
brand
essence.
Flexible.
Works
across
programs
and
the
en0re
brand.
Func-ons
as
a
framework.
Can
contain
many
messages.
Timeless.
2013
and
beyond.
Adaptable.
Online,
offline,
and
across
social.
#HereForGood
Emo-onal.
Clear
and
powerful.
Mo-va-ng.
Call
to
ac0on,
posi0vely
contagious.
42. Content Planning
Educa-onal
Inspira-onal
Engaging
Call
to
ac-on
The
Issues
Graphics
and
stats
showing
numbers
and
concentra0on
of
refugees.
USCRI
Program
Success
%
of
self-‐sufficient
within
180
days.
Volunteer
quota0ons.
Sign
up
for
more
email
alerts!
Migrant
Stories
Cultural
impact.
Mentor
stories.
Drawing
parallels
of
historical
immigra0on
waves.
Asking
for
par0cipa0on.
Types
Topics
43.
44. USCRI
Programs
What
we
do.
Where
we
work.
Cover
photo
Koula’s
US
map
image
being
designed
for
the
annual
report.
Images
Organiza0onal
facts
displayed
as
infographics
superimposed
over
USCRI-‐provided
images.
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