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101!
                !
                    Marketing!
                      Quotes!
                             @HubSpot


TWEET EBOOK!!
“
                                 If you wait until!
                                 there is another!
                                 case study!
                                 in your industry,!
                                 you will be "
                                 too late.!
                                 SETH GODIN!
                                 KEYNOTE SPEAKER!
                                 AUTHOR OF PERMISSION MARKETING!




                                                              TWEET EBOOK!!
Image Credit: Josep Ma. Rosell
“
                                 People share, read and!
                                 generally engage more with!
                                 any type of content when!
                                 it’s surfaced through friends "
                                 & people they know and trust.!
                                                           MALORIE LUCICH!
                                                   FACEBOOK SPOKESPERSON!




Image Credit: Fr. Stephen, MSC
“             No matter what, !
              the very first piece of!
              social media real estate!
              I’d start with is a blog.!
              CHRIS BROGAN!
              KEYNOTE SPEAKER!
              FOUNDER, NEW MARKETING LABS!




Image Credit: Colette Cassinelli
“
Instead of !
one-way interruption,!
Web marketing!
is about delivering!
useful content!
at just the precise!
moment that!
a buyer needs it.!
DAVID MEERMAN SCOTT!
MARKETING STRATEGIST!
AUTHOR OF THE NEW RULES OF MARKETING AND PR!


                                               Image Credit:By SeLmAn pInArLI
“
                         Increasingly, the mass
                         marketing is turning into!
                         a mass of niches.!
                         CHRIS ANDERSON!
                         AUTHOR OF THE LONG TAIL!




Image Credit: FishTech
!!!!
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“
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When you enchant !                                     !

People, your goal !                                    !
                                                       !
is not to make money !                                 !
                                                       !
from them or to get them!                              !
                                                       !
to do what you want, !                                 !
but to fill them "                                      !
                                                       !
with great delight.!                                   !
                                                       !
                           GUY KAWASAKI!               !
           FORMER CHIEF EVANGELIST, APPLE!
                CO-FOUNDER, ALLTOP.COM!                !
                                                       !
                                             Image Credit: Purple Phoenix
“
Remarkable social !
media content and!
great sales copy are !
pretty much the same"
—plain spoken words!
designed to focus !
on the needs!
of the reader, listener, !
or viewer.!
BRIAN CLARK!
FOUNDER, COPYBLOGGER!



Image Credit: Chiceaux
“
The next time you hear "
a social media myth, question it. !
Ask for the proof,!
and ask out loud.!
DAN ZARRELLA!
SOCIAL MEDIA SCIENTIST!
HUBSPOT!
“
                     Bring the best of your authentic
                     self to every opportunity.!
                                                     JOHN JANTSCH!
                                    AUTHOR OF DUCT TAPE MARKETING!




Image Credit: snre
“
There are no magic wands,!
no hidden tricks,!
and no secret handshakes!
that can bring you!
immediate success,!
but with time, energy, "
and determination!
you can get there.!
DARREN ROWSE!
FOUNDER, PROBLOGGER!
                                 Image Credit: Hryck!
                             !
Your culture is your brand.!
                                                      TONY HSIEH!
                                                CEO, ZAPPOS.COM!




Image Credit: TerryJohnston                                         TWEET EBOOK!!
“
Focus on the !
core problem !
your business !
solves & put out!
lots of content "
& enthusiasm,!
& ideas about how !
to solve that problem.!
!
LAURA FITTON!
FOUNDER, ONEFORTY.COM!


                          Image Credit: Machine Project
Image Credit: Kevin N. Murphy




    You can’t just ask!
    customers what!
    they want and!
    then try to give!
    that to them.!
    By the time you get it!
    built, they’ll want!
    something new.!
    STEVE JOBS!
!
!   CEO, APPLE!
!
“
                  The biggest mistake we see !
                  companies make when they first!
                  hit Twitter is to think about it !
                  as a channel to push out information.!




TIM O’REILLY & SARAH MILSTEIN!
CO-AUTHORS OF THE TWITTER BOOK!
                                                Image Credit: LarimdaME
TWEET QUOTE!!




         “
                         Clarity trumps persuasion.!
                         DR. FLINT MCGLAUGHLIN!
                         DIRECTOR, MECLABS!



Image Credit: fox_kiyo
“
Don’t be afraid to get!
creative and experiment !
with your marketing.!
MIKE VOLPE!
CHIEF MARKETING OFFICER!
HUBSPOT!
“
You need the kind of !
objectivity that makes !
you forget everything !
you’ve heard, !
clear the table, !
and do a factual study !
like a scientist would.!
STEVE WOZNIAK!
CO-FOUNDER, APPLE!
Image Credit: Fotographia Guerilla




“
Make the customer!
the hero of your
story.!
ANN HANDLEY!
CHIEF CONTENT OFFICER!
MARKETINGPROFS!




                                      TWEET QUOTE!!
                                            EBOOK
“
…the Internet
has turned what
used to be a
controlled, one-
way message
into a real-time
dialogue with
millions.!
DANIELLE SACKS!
WRITER, FAST COMPANY!
Image Credit: Bethan




“
In today’s
information age
of Marketing and
Web 2.0, a
company’s
website is the
key to their
entire business.!

MARCUS SHERIDAN!
AUTHOR OF THE SALES LION BLOG!
MARKETING SPEAKER!
“
                        The way you can understand!
                        all of the social media!
                        is as the creation of!
                        a new kind of public space.!




                                              DANAH BOYD!
                                 SOCIAL MEDIA RESEARCHER!
                                               MICROSOFT!



Image Credit: ghirson
Image Credit: AJC1




“  Presentations!
   are the most!
   amazing persuasion
   tool available in
   organizations today.!

     NANCY DUARTE!
     PRESIDENT AND CEO, DUARTE DESIGN!   TWEET QUOTE!!
!
                             Image Credit: xJasonRogersx
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                                                           D!




“
What makes content engaging is
relevancy. You need to connect !
the contact information with the !
content information.!       GAIL GOODMAN!
                          PRESIDENT & CEO!
                        CONSTANT CONTACT!
!




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                           Give them quality.!
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                           That's the best kind of advertising.!
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                                                               MILTON HERSHEY!
                                                             !
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                                                                      FOUNDER!
Image Credit: Bob.Fornal                       THE HERSHEY CHOCOLATE COMPANY!
                                                            !
“
                                       Image Credit: questin



    More contact means more sharing of
    information, gossiping, exchanging,
    engaging—in short, more word of mouth.!




    GARY VAYNERCHUK!
    AUTHOR OF THE THANK YOU ECONOMY!
“  Think
   about
   what!
   a user !
   is going !
   to type.!
    MATT CUTTS!
    GOOGLE!




                               TWEET EBOOK!!
Image Credit: TheGiantVermin
“
    For corporate marketers,
    podcasting is low-hanging fruit.!
         PAUL GILLIN!
         AUTHOR OF THE NEW INFLUENCERS!
!             Image Credit: Pedro Moura Pinheiro




“
!
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Video is just!
one part of a !
marketing plan.!
!
It fits certain!
messages & people !
better than others.!
STEVE GARFIELD!
VIDEOGRAPHER AND VIDEO BLOGGER!
AUTHOR OF GET SEEN!
“
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    Institutions that
    once had to go
    through media!
    to deliver
    information !
    are now
    themselves
    media.!
    ANDREW NACHISON !
!   FOUNDER, WE MEDIA!
!
!
!
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!   Image Credit: chris.corwin!
“
                            Before you create
                            any more “great
                            content,” figure out
                            how you are going
                            to market it first.!

                             JOE PULIZZI & NEWT BARRETT!
                             AUTHORS OF GET CONTENT GET CUSTOMERS!




Image Credit:cadfael1979!
“
                            If you have more money than brains,
                            you should focus on outbound
                            marketing. If you have more brains
                            than money, you should focus on
                            inbound marketing.!


     GUY KAWASAKI!
     FORMER CHIEF EVANGELIST, APPLE!
     CO-FOUNDER, ALLTOP.COM!




Image Credit: RangerRick!
“
People shop and learn "
in a whole new way "
compared to just a few "
years ago, so marketers need
to adapt or risk extinction.!
BRIAN HALLIGAN!
CO-AUTHOR OF INBOUND MARKETING !
CHIEF EXECUTIVE OFFICER, HUBSPOT!
Image Credit:!
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                                  notashamed!




“
Understand why and how "
your audience uses technology!
and then start trying to align!
your communications efforts.!
BRIAN REICH & DAN SOLOMON!
                                            !
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AUTHORS OF MEDIA RULES!!                    !
                                            !
                                            !
                                            D!
Audiences everywhere are tough. They don
have time to be bored or brow beaten by
orthodox, old fashioned advertising.!
CRAIG DAVIS!
“                         The attention economy is not
                          growing, which means we have to
                          grab the attention that someone
                          else has today.!                        BRENT LEARY!
                                                    CO-FOUNDER, CRM ESSENTIALS!




Image Credit: Sidereal!
Image Credit:!
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                                 Jeremy Brooks!




We have embarked
upon the world’s
largest and longest
cocktail party, !
and every issue
imaginable is up !
for grabs.!
                                           !

GEOFFREY MOORE!
                                           !
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AUTHOR OF DEALING WITH DARWIN!             !
                                           !
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                                           D!
“
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                 Social media are tools.!
                 Real time is a mindset.!
                  DAVID MEERMAN SCOTT!
                  MARKETING STRATEGIST!
                  AUTHOR OF THE NEW RULES OF MARKETING AND PR!




!
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Image Credit: stockerre!
Increasingly, search is our mechanism
                  for how we understand ourselves,
                  our world, and our place within it.!
                                        JOHN BATTELLE!
                                        FOUNDER!
                                        FEDERATED MEDIA PUBLISHING!




Image Credit: !
MicMacPics1!
“
Either write something worth reading or
do something worth writing about.!
BENJAMIN FRANKLIN!
                                          Image Credit:!
                                          lhalstead!
“
Search, !
a marketing
method that
didn’t exist a
decade ago,
provides the most
efficient and
inexpensive way
for businesses to
find leads.!         JOHN BATTELLE!
                    JOURNALIST!
                    FOUNDER, FEDERATED MEDIA
                    PUBLISHING!
                    !
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For the past 10
years, corporations
have been trained
that they should use
all the different
media... !
But the Internet is
becoming the
                                                    !
                                                    !
                                                    !


umbrella.!
                                                    !
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LARRY WEBER!
                                                    !
                                                    !
AUTHOR OF MARKETING TO THE SOCIAL WEB!              !
                                         Image Credit:!
                                                    D!
                                           Unlimited!
!
                                       !




“
    Doing well with blogging!
                                       !
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    is not about writing one key
                                       !
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                                       !


    post, it is about performing day
                                       !
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    after day and helping a few
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    people at a time.!
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     AARON WALL!
                                       !
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     AUTHOR OF THE SEOBOOK BLOG!       !
                                       !
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“
                            You can’t
                            expect!
                            to just write and!
                            have visitors!
                              come to you"
                            —that’s too
                            passive.!
                            ! CAMPBELL!
                            ANITA
                            !
                            FOUNDER & CEO,!
                            SMALLBIZTRENDS.COM!




Image Credit: Aunt Owwee!
Image Credit:!
                                        winterofdiscontent!




“
Word-of-mouth!
marketing has!
always been!
important.!
Today, it’s more!
important than "
ever because of the!
power of the Internet.!
                                                        !
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JOE PULIZZI & NEWT BARRETT!                             !
AUTHORS OF GET CONTENT GET CUSTOMERS!                   !
                                                        D!
“
                 In a way, the Web is like "
                 your Hollywood agent: "
                 It speaks for you whenever
                 you’re not around to comment.!




                  CHRIS BROGAN & JULIEN SMITH!
                  AUTHORS OF TRUST AGENTS!




Image Credit:!
gavinj1984!
Image Credit:!




“
                         CarbonNYC!




For business,
our Internet love
affair was a gift
from the gods.!
GARY VAYNERCHUK!
AUTHOR OF!
THE THANK YOU ECONOMY!
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                                 Image Credit:!
                                 Mylla!




“
Corporations must answer
questions about why they
should be in the
blogosphere.!
!
Small businesses need to
answer questions about
why they shouldn’t.!

PAUL GILLIN!
AUTHOR OF THE NEW INFLUENCERS!
“
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Good content
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should be at the
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heart of your
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strategy, but it is
                                                              !
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equally important to
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keep the display
                                                              !
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context of that
                                                              !
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content in mind as
                                                              !
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well.!
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TIM FRICK!                                                    !
AUTHOR OF RETURN ON ENGAGEMENT!                               !
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                                                              !
                                  Image Credit: Lee Ann L.!   !
“
No matter what or
whom we’re talking
about, from movies
to chiropractors to
books to financial
planners, the
consumer hankers!
after specialization.!

SUSAN FRIEDMANN!
AUTHOR OF RICHES IN NICHES!
Image Credit: jaqian!




              The right people to start
              video blogging are those
              with a passion to tell a story.!



STEVE GARFIELD!
VIDEOGRAPHER AND VIDEO BLOGGER!
AUTHOR OF GET SEEN!
“
                              I am all for conversations.!
                              But you need to have a message.!
                              RENEE BLODGETT!
                              PRESIDENT!
                              BLODGETT COMMUNICATIONS!




Image Credit: Daniel Y. Go!
Your network is your filter.!
DON TAPSCOTT & ANTHONY D. WILLIAMS!
AUTHORS OF WIKINOMICS!

                                      Image Credit: C. St
“
                       When you’ve got
                       people commenting
                       on your stuff or
                       calling you out or
                       challenging you—
                       you have to be
                       prepared to guard
                       yourself from being
                       something that isn’t
                       you.!
                       DAVID ARMANO!
                       EXECUTIVE VICE PRESIDENT,!
                       EDELMAN DIGITAL!




Image Credit: Artz!!
“
                       No matter your sector, chances
                       are that people are already
                       twittering about your products,
                       your brand, your company or!
                       at least your industry.!
                             TIM O’REILLY & SARAH MILSTEIN!
                             CO-AUTHORS OF!
                             THE TWITTER BOOK!
Image Credit: ejbSF!
“                         What happens online is you are
                          constantly dealing with invisible
                          audiences.!                     DANAH BOYD!
                                             SOCIAL MEDIA RESEARCHER!
                                                           MICROSOFT!




Image Credit: joncandy!
“
    Twitter is not a technology.!
    It's a conversation.!
    And it's happening!
    with or without you.!
    CHARLENE LI!
    CO-AUTHOR OF GROUNDSWELL!




                                    Image Credit: !
                                    THEMACGIRL*!
To trust agents,!
hyperlinks are the
twenty-first-century
equivalent of the
name-dropper.!

CHRIS BROGAN & JULIEN SMITH!
AUTHORS OF TRUST AGENTS!
Image Credit:!         !
                                    Mac Babs - Bárbara Bessa.!




“
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Good-bye, Broadcast.!
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Hello, Conversation.!
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SHEL ISRAEL!                                               !

CO-AUTHOR OF NAKED CONVERSATIONS!
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Image Credit:!
                                  Nisha A!




“
Marketers need to build digital
relationships and reputation
before closing a sale.!
CHRIS BROGAN!
KEYNOTE SPEAKER!
FOUNDER, NEW MARKETING LABS!
Image Credit:!   !
                                         By PinkMoose!




“
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…as you’ve noticed,!
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people don’t want to!
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be sold.!
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What people do want is!
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news and information!
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about the things they!
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care about.!
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LARRY WEBER!                                              !

AUTHOR OF MARKETING TO THE SOCIAL WEB!
                                                          !
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“
    You want to invent new ideas,
    not new rules.!
    DAN HEATH!
    MARKETING SPEAKER!
    CO-AUTHOR OF MADE TO STICK!


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“
Businesses should follow!
and learn from others’
successes and failures!
in order to better
understand and predict
their own.!
BEN MEZRICH!
AUTHOR OF THE ACCIDENTAL BILLIONAIRES!
!

                                         Image Credit:!
                                         Menina Dedê!
                                                 TWEET QUOTE!!
“
                        Companies are
                        learning that it’s
                        much better to offer
                        customers a place
                        to give direct
                        feedback at their
                        virtual doorstep
                        than to ignore
                        complaints and let
                        them crop up
                        everywhere.!
                        BRIAN REICH & DAN SOLOMON!
                        AUTHORS OF MEDIA RULES!!
                        !
Image Credit: Artiii!
“
“
To be successful!
and grow your business and
revenues, you must!
match the way you market your
products with the way your
prospects learn about!
and shop for your products.!
BRIAN HALLIGAN!
CO-AUTHOR OF INBOUND MARKETING !
CHIEF EXECUTIVE OFFICER, HUBSPOT!
Image Credit: Ziębol!




“
Smartphones are
reinventing the connection!
between companies!
and their customers.!
    RICH MINER!
    PARTNER, GOOGLE VENTURES!
    CO-FOUNDER, ANDROID!
“                       !

              Understand the key factors!
                                                                    !
                                                                    !
              in the math behind!                                   !

              viral marketing, and use those!
                                                                    !
                                                                    !
              to figure out what it!             DAVID SKOK!
                                                                    !
                                                GENERAL PARTNER,!
                                                                    !
              takes to get viral growth.!       MATRIX PARTNERS!
                                                !
                                                                    !
                                                                    !




Image Credit: Woodlouse!
“
You’ve probably!
got a device on!
you that can shoot !
decent video, !
so what’s stopping "
you? !
!
Capture and share!
some moments.!
STEVE GARFIELD!
VIDEO BLOGGER!
AUTHOR OF GET SEEN!    Image Credit: !
!                            KTVee!
“
           Think like a
           customer.
                    PAUL GILLIN!
AUTHOR OF THE NEW INFLUENCERS!




                                   Image Credit: decafinat
“
Effective
engagement is
inspired by the
empathy that
develops simply
by being human.!
BRIAN SOLIS!
PRINCIPAL, ALTIMETER GROUP!
AUTHOR OF ENGAGE!!


                                Image Credit: !
                              EUSKALANATO!
“
    From sixdegre
                        es to
                                     !

   Friendster!
                                      !                  Image Credit: !
                                                          Franco Folini!
                                       !
   to Facebook,
                      !
                                        !

   social network
                                         !

                      ing!
                                          !

  has become a
                                           !
                                            !
  familiar and                               !
                                              !
 ubiquitous par
                     t of
                                               !

 the Internet.!
                                                !
                                                 !

!AUT ID KIRKPATRICK!
 DAV
                                                  !
                                                   !
    HOR OF THE
!                FACEBOOK E
                            FFECT!                  !
                                                     !
“
    We’re all learning here;!
    the best listeners will!
    end up the smartest.!


CHARLENE LI & JOSH BERNOFF!
AUTHORS OF GROUNDSWELL!




                                Image Credit: !
                                     dsassoi!
“
“
Marketing isn’t magic.!
There is a science to it.!
!
DAN ZARRELLA!
SOCIAL MEDIA SCIENTIST!
HUBSPOT!
!
!
                                                             !




“
                                                             !
                                                             !
                                                             !
                                                             !
                                                             !
                                                             !
                                                             !
                                                             !
                                                             !
                                                             !
                                                             !



Holding back
                                                             !
                                                             !
                                                             !



technology to preserve
                                                             !
                                                             !
                                                             !



broken business
                                                             !
                                                             !
                                                             !



models is like allowing
                                                             !
                                                             !
                                                             !



blacksmiths to veto
                                                             !
                                                             !
                                                             !
                                                             !


the internal
                                                             !
                                                             !
                                                             !


combustion engine in
                                                             !
                                                             !
                                                             !


order to protect their
                                                             !
                                                             !
                                                             !


horseshoes.!
                                                             !
                                                             !
                       DON TAPSCOTT & ANTHONY D. WILLIAMS!   !
                              AUTHORS OF WIKINOMICS!         !
                              !                              !
                                                             !
Image Credit: greeka




“
                The future of business!
                is social.!




TWEET EBOOK!!


                                 BARRY LIBERT!
                                 AUTHOR OF SOCIAL NATION!
                                 CEO, MZINGA!
                                 !
“
                          Keep your eye out for!
                          hot topics and trends.!
                            The media is constantly!
                                   looking for timely !
                                      stories.!
                                          JIM KUKRAL!
                                          MARKETING SPEAKER!
                                          AUTHOR OF ATTENTION!!
                                          !




Image Credit: motograf!
“
Traditional methods!
of sales prospecting!
are grossly inefficient.!
JILL KONRATH!
SALES KEYNOTE SPEAKER!
AUTHOR OF SNAP SELLING!
!




                          Image Credit: dominiqueb!
“
                               I can take what
                               I learned from
                               writing articles,
                               educate a new
                               audience with "
                               a new channel,
                               and leapfrog
                               other
                               companies "
                               who aren’t
                               embracing this
                               now.!
                               BRIAN J. CARROLL!
                               CEO, INTOUCH!
Image Credit: John Vetterli!   !
!




“
                                        !
                                        !


    By publishing
                                        !
                                        !
                                        !


    content that shows
                                        !
                                        !
                                        !


    buyers you
                                        !
                                        !
                                        !


    understand their!
                                        !
                                        !
                                        !


    problems and can
                                        !
                                        !
                                        !


    show them how to
                                        !
                                        !
                                        !


    solve them, you build
                                        !
                                        !
                                        !


    credibility.!
                                        !
                                        !
                                        !


     ! ALBEE!
                                        !
                                        !
                                        !
    ARDATH                              !

    AUTHOR OF EMARKETING STRATEGIES !
                                        !
                                        !
    FOR THE COMPLEX SALE!               !
    !                                   !
                                        !
                                        !
                                        !
                                        !
                                        !
                                        !
                                        !
                                        !
                                        !
“
Already, companies!
that speak in the!
language of the
pitch,the dog-and-pony
show, are no longer
speaking!
to anyone.!
THE CLUETRAIN MANIFESTO!




                           Image Credit: Dottie Mae!
“
    Authenticity, honesty, and personal
    voice underlie much of what’s
    successful on the Web.!
                                          RICK LEVINE!
                   CO-AUTHOR THE CLUETRAIN MANIFESTO!
                                                     !
“   Your organization!
    is becoming hyperlinked.!
    Whether you like it or not.!
    It’s bottom-up; it’s unstoppable.!
                DAVID WEINBERGER!
                AUTHOR OF EVERYTHING IS MISCELLANEOUS!
                !
“
                When all you’ve got is a hammer,
                bad service looks like a nail.!
                                      DOC SEARLS!
                                      JOURNALIST!
                                      CO-AUTHOR OF!
                                      THE CLUETRAIN MANIFESTO!
                                      !




TWEET EBOOK!!
“
Take two ideas
and put them
together to make
one new idea.
After all, what is a
Snuggie but the
mutation of a
blanket and a
robe?!
JIM KUKRAL!
MARKETING SPEAKER!
AUTHOR OF ATTENTION!!
!
“
Recognize that
giveaway items
serve as silent
ambassadors,
reinforcing your
Expert Identity
—choose them
carefully!!
SUSAN FRIEDMANN!
AUTHOR OF RICHES IN NICHES!
!
!
Image Credit: BlakJakDavy!
                             DAVID SITEMAN GARLAND!
                             HOST OF THE RISE TO THE TOP
                             !




“     Money follows
      passion—!
      not the other
      way around.!
                                            TWEET EBOOK!!
“
For many businesses, !
the fear behind their social media reluctance
isn’t just fear of failure but of blame and
accountability—both individual and collective.!
JAY BAER & AMBER NASLUND!
AUTHORS OF THE NOW REVOLUTION!!
!
Companies need to lighten up and take
themselves less seriously. !
They need to get!
a sense of humor.!
THE CLUETRAIN MANIFESTO!
“    Until Faceboo
     along, there
     hardly anywh
    public Interne
    you had to o
    with your rea
                      k came
                    was!
                    ere on the!
                    t where!
                   perate!
                  l name.!
    DAVID KIR
              K
    AUTHOR O PATRICK!
              F THE FAC
                        EBOOK EFFECT!
“   By listening, !
    marketing will re-learn!
    how to talk.!
    DOC SEARLS & DAVID WEINBERGER!
    CO-AUTHORS OF THE CLUETRAIN MANIFESTO!
    !
Companies need!



“   connections to their
    markets to create!
    long-term loyalty.!




    CHARLENE LI & JOSH BERNOFF!
    AUTHORS OF GROUNDSWELL!
There’s a lot of fear-
mongering about
“losing control” of
your brand online,
when, in fact, you’ve
got control over as
much as you always
have: how you
present your
business and how
you act.!
JAY BAER & AMBER NASLUND!
AUTHORS OF THE NOW REVOLUTION!
!
“
Be passionate!
about the culture and
the business, and
remain positive,
because it inspires
others.!
BARRY LIBERT!
AUTHOR OF SOCIAL NATION!
CEO, MZINGA!
“
Good is the enemy of
great... The vast majority
of good companies rema
just that—good, but not
great.!
                          JIM COLL
             AUTHOR OF GOOD TO GRE




                     Image Credit: Charles
“
Those who build!
and perpetuate mediocrity…
are motivated more by!
the fear of being left behind.!



    JIM COLLINS!
    AUTHOR OF GOOD TO GREAT!
“
…one way to
sell a consumer
something in the
future is simply
to get his or her
permission in   SETH GODIN!

advance.!       AUTHOR OF PERMISSION MARKETING!
“   In this age of
    microblogging
    and two-second
    sound bites,
    almost no one
    has the attention
    span, or time, to
    read more than a
    few sentences.!
    TIM FRICK!
    AUTHOR OF RETURN ON ENGAGEMENT!
“
Once you have
your questions
and stories, map
them to the buying
process—just as
your prospect will
experience them.!

ARDATH ALBEE!
AUTHOR OF EMARKETING
STRATEGIES FOR THE COMPLEX SALE!
!
“
What we really need is
a mindset shift that will
make us relevant to
today’s consumers, a
mindset shift from
‘telling & selling’ to
building relationships.!
JIM STENGEL!
FORMER GLOBAL MARKETING OFFICER !
PROCTER & GAMBLE!
!
“
It no longer makes economic sense to
send an advertising message to the many
in hopes of persuading the few.!
M. LAWRENCE LIGHT"
FORMER CHIEF MARKETING OFFICER!
MCDONALDS!
“
When you break down!
all the fluff, !
there are two ways to
promote and market
your business: dumber,
slower, and expensive
—or smarter, faster, and
cheaper.!
DAVID SITEMAN GARLAND!
HOST OF THE RISE TO THE TOP!
!
RAND FISHKIN!
                FOUNDER, SEOMOZ!
                !

There is no black magic!
to successfully attracting
customers via the Web.!
INSPIRED?             !


Start working on your success
story online. Sign up for a
HubSpot free trial and see how
the interaction of content
creation, engagement and
analytics leads to awesome
marketing results. !
!
Sign Up for HubSpot’s
Free 30-Day Trial!!
!

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101 Marketing Quotes Final

  • 1. 101! ! Marketing! Quotes! @HubSpot TWEET EBOOK!!
  • 2. If you wait until! there is another! case study! in your industry,! you will be " too late.! SETH GODIN! KEYNOTE SPEAKER! AUTHOR OF PERMISSION MARKETING! TWEET EBOOK!! Image Credit: Josep Ma. Rosell
  • 3. People share, read and! generally engage more with! any type of content when! it’s surfaced through friends " & people they know and trust.! MALORIE LUCICH! FACEBOOK SPOKESPERSON! Image Credit: Fr. Stephen, MSC
  • 4. No matter what, ! the very first piece of! social media real estate! I’d start with is a blog.! CHRIS BROGAN! KEYNOTE SPEAKER! FOUNDER, NEW MARKETING LABS! Image Credit: Colette Cassinelli
  • 5. “ Instead of ! one-way interruption,! Web marketing! is about delivering! useful content! at just the precise! moment that! a buyer needs it.! DAVID MEERMAN SCOTT! MARKETING STRATEGIST! AUTHOR OF THE NEW RULES OF MARKETING AND PR! Image Credit:By SeLmAn pInArLI
  • 6. Increasingly, the mass marketing is turning into! a mass of niches.! CHRIS ANDERSON! AUTHOR OF THE LONG TAIL! Image Credit: FishTech
  • 7. !!!! ! “ ! ! ! ! ! ! When you enchant ! ! People, your goal ! ! ! is not to make money ! ! ! from them or to get them! ! ! to do what you want, ! ! but to fill them " ! ! with great delight.! ! ! GUY KAWASAKI! ! FORMER CHIEF EVANGELIST, APPLE! CO-FOUNDER, ALLTOP.COM! ! ! Image Credit: Purple Phoenix
  • 8. “ Remarkable social ! media content and! great sales copy are ! pretty much the same" —plain spoken words! designed to focus ! on the needs! of the reader, listener, ! or viewer.! BRIAN CLARK! FOUNDER, COPYBLOGGER! Image Credit: Chiceaux
  • 9. “ The next time you hear " a social media myth, question it. ! Ask for the proof,! and ask out loud.! DAN ZARRELLA! SOCIAL MEDIA SCIENTIST! HUBSPOT!
  • 10. Bring the best of your authentic self to every opportunity.! JOHN JANTSCH! AUTHOR OF DUCT TAPE MARKETING! Image Credit: snre
  • 11. “ There are no magic wands,! no hidden tricks,! and no secret handshakes! that can bring you! immediate success,! but with time, energy, " and determination! you can get there.! DARREN ROWSE! FOUNDER, PROBLOGGER! Image Credit: Hryck! !
  • 12. Your culture is your brand.! TONY HSIEH! CEO, ZAPPOS.COM! Image Credit: TerryJohnston TWEET EBOOK!!
  • 13. “ Focus on the ! core problem ! your business ! solves & put out! lots of content " & enthusiasm,! & ideas about how ! to solve that problem.! ! LAURA FITTON! FOUNDER, ONEFORTY.COM! Image Credit: Machine Project
  • 14. Image Credit: Kevin N. Murphy You can’t just ask! customers what! they want and! then try to give! that to them.! By the time you get it! built, they’ll want! something new.! STEVE JOBS! ! ! CEO, APPLE! !
  • 15. The biggest mistake we see ! companies make when they first! hit Twitter is to think about it ! as a channel to push out information.! TIM O’REILLY & SARAH MILSTEIN! CO-AUTHORS OF THE TWITTER BOOK! Image Credit: LarimdaME
  • 16. TWEET QUOTE!! “ Clarity trumps persuasion.! DR. FLINT MCGLAUGHLIN! DIRECTOR, MECLABS! Image Credit: fox_kiyo
  • 17. “ Don’t be afraid to get! creative and experiment ! with your marketing.! MIKE VOLPE! CHIEF MARKETING OFFICER! HUBSPOT!
  • 18. “ You need the kind of ! objectivity that makes ! you forget everything ! you’ve heard, ! clear the table, ! and do a factual study ! like a scientist would.! STEVE WOZNIAK! CO-FOUNDER, APPLE!
  • 19. Image Credit: Fotographia Guerilla “ Make the customer! the hero of your story.! ANN HANDLEY! CHIEF CONTENT OFFICER! MARKETINGPROFS! TWEET QUOTE!! EBOOK
  • 20. “ …the Internet has turned what used to be a controlled, one- way message into a real-time dialogue with millions.! DANIELLE SACKS! WRITER, FAST COMPANY!
  • 21. Image Credit: Bethan “ In today’s information age of Marketing and Web 2.0, a company’s website is the key to their entire business.! MARCUS SHERIDAN! AUTHOR OF THE SALES LION BLOG! MARKETING SPEAKER!
  • 22. The way you can understand! all of the social media! is as the creation of! a new kind of public space.! DANAH BOYD! SOCIAL MEDIA RESEARCHER! MICROSOFT! Image Credit: ghirson
  • 23. Image Credit: AJC1 “ Presentations! are the most! amazing persuasion tool available in organizations today.! NANCY DUARTE! PRESIDENT AND CEO, DUARTE DESIGN! TWEET QUOTE!!
  • 24. ! Image Credit: xJasonRogersx ! ! ! ! ! ! ! D! “ What makes content engaging is relevancy. You need to connect ! the contact information with the ! content information.! GAIL GOODMAN! PRESIDENT & CEO! CONSTANT CONTACT!
  • 25. ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! Give them quality.! ! ! ! That's the best kind of advertising.! ! ! ! ! ! MILTON HERSHEY! ! ! FOUNDER! Image Credit: Bob.Fornal THE HERSHEY CHOCOLATE COMPANY! !
  • 26. Image Credit: questin More contact means more sharing of information, gossiping, exchanging, engaging—in short, more word of mouth.! GARY VAYNERCHUK! AUTHOR OF THE THANK YOU ECONOMY!
  • 27. “ Think about what! a user ! is going ! to type.! MATT CUTTS! GOOGLE! TWEET EBOOK!! Image Credit: TheGiantVermin
  • 28. For corporate marketers, podcasting is low-hanging fruit.! PAUL GILLIN! AUTHOR OF THE NEW INFLUENCERS!
  • 29. ! Image Credit: Pedro Moura Pinheiro “ ! ! ! ! Video is just! one part of a ! marketing plan.! ! It fits certain! messages & people ! better than others.! STEVE GARFIELD! VIDEOGRAPHER AND VIDEO BLOGGER! AUTHOR OF GET SEEN!
  • 30. “ ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! Institutions that once had to go through media! to deliver information ! are now themselves media.! ANDREW NACHISON ! ! FOUNDER, WE MEDIA! ! ! ! ! ! Image Credit: chris.corwin!
  • 31. Before you create any more “great content,” figure out how you are going to market it first.! JOE PULIZZI & NEWT BARRETT! AUTHORS OF GET CONTENT GET CUSTOMERS! Image Credit:cadfael1979!
  • 32. If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.! GUY KAWASAKI! FORMER CHIEF EVANGELIST, APPLE! CO-FOUNDER, ALLTOP.COM! Image Credit: RangerRick!
  • 33. “ People shop and learn " in a whole new way " compared to just a few " years ago, so marketers need to adapt or risk extinction.! BRIAN HALLIGAN! CO-AUTHOR OF INBOUND MARKETING ! CHIEF EXECUTIVE OFFICER, HUBSPOT!
  • 34. Image Credit:! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! D! notashamed! “ Understand why and how " your audience uses technology! and then start trying to align! your communications efforts.! BRIAN REICH & DAN SOLOMON! ! ! ! ! ! ! ! AUTHORS OF MEDIA RULES!! ! ! ! D!
  • 35. Audiences everywhere are tough. They don have time to be bored or brow beaten by orthodox, old fashioned advertising.! CRAIG DAVIS!
  • 36. The attention economy is not growing, which means we have to grab the attention that someone else has today.! BRENT LEARY! CO-FOUNDER, CRM ESSENTIALS! Image Credit: Sidereal!
  • 37. Image Credit:! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! “ Jeremy Brooks! We have embarked upon the world’s largest and longest cocktail party, ! and every issue imaginable is up ! for grabs.! ! GEOFFREY MOORE! ! ! AUTHOR OF DEALING WITH DARWIN! ! ! ! ! ! ! ! D!
  • 38. “ ! Social media are tools.! Real time is a mindset.! DAVID MEERMAN SCOTT! MARKETING STRATEGIST! AUTHOR OF THE NEW RULES OF MARKETING AND PR! ! ! ! ! ! Image Credit: stockerre!
  • 39. Increasingly, search is our mechanism for how we understand ourselves, our world, and our place within it.! JOHN BATTELLE! FOUNDER! FEDERATED MEDIA PUBLISHING! Image Credit: ! MicMacPics1!
  • 40. “ Either write something worth reading or do something worth writing about.! BENJAMIN FRANKLIN! Image Credit:! lhalstead!
  • 41. “ Search, ! a marketing method that didn’t exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads.! JOHN BATTELLE! JOURNALIST! FOUNDER, FEDERATED MEDIA PUBLISHING! !
  • 42. “ ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! For the past 10 years, corporations have been trained that they should use all the different media... ! But the Internet is becoming the ! ! ! umbrella.! ! ! ! ! LARRY WEBER! ! ! AUTHOR OF MARKETING TO THE SOCIAL WEB! ! Image Credit:! D! Unlimited!
  • 43. ! ! “ Doing well with blogging! ! ! ! is not about writing one key ! ! ! post, it is about performing day ! ! ! after day and helping a few ! ! ! people at a time.! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! AARON WALL! ! ! AUTHOR OF THE SEOBOOK BLOG! ! ! ! !
  • 44. You can’t expect! to just write and! have visitors! come to you" —that’s too passive.! ! CAMPBELL! ANITA ! FOUNDER & CEO,! SMALLBIZTRENDS.COM! Image Credit: Aunt Owwee!
  • 45. Image Credit:! winterofdiscontent! “ Word-of-mouth! marketing has! always been! important.! Today, it’s more! important than " ever because of the! power of the Internet.! ! ! ! ! ! ! ! ! JOE PULIZZI & NEWT BARRETT! ! AUTHORS OF GET CONTENT GET CUSTOMERS! ! D!
  • 46. In a way, the Web is like " your Hollywood agent: " It speaks for you whenever you’re not around to comment.! CHRIS BROGAN & JULIEN SMITH! AUTHORS OF TRUST AGENTS! Image Credit:! gavinj1984!
  • 47. Image Credit:! “ CarbonNYC! For business, our Internet love affair was a gift from the gods.! GARY VAYNERCHUK! AUTHOR OF! THE THANK YOU ECONOMY!
  • 48. ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! Image Credit:! Mylla! “ Corporations must answer questions about why they should be in the blogosphere.! ! Small businesses need to answer questions about why they shouldn’t.! PAUL GILLIN! AUTHOR OF THE NEW INFLUENCERS!
  • 49. ! ! ! ! ! ! ! ! Good content ! ! ! should be at the ! ! ! heart of your ! ! ! strategy, but it is ! ! ! equally important to ! ! keep the display ! ! ! context of that ! ! ! content in mind as ! ! ! well.! ! ! ! ! ! ! ! TIM FRICK! ! AUTHOR OF RETURN ON ENGAGEMENT! ! ! ! ! ! Image Credit: Lee Ann L.! !
  • 50. “ No matter what or whom we’re talking about, from movies to chiropractors to books to financial planners, the consumer hankers! after specialization.! SUSAN FRIEDMANN! AUTHOR OF RICHES IN NICHES!
  • 51. Image Credit: jaqian! The right people to start video blogging are those with a passion to tell a story.! STEVE GARFIELD! VIDEOGRAPHER AND VIDEO BLOGGER! AUTHOR OF GET SEEN!
  • 52. I am all for conversations.! But you need to have a message.! RENEE BLODGETT! PRESIDENT! BLODGETT COMMUNICATIONS! Image Credit: Daniel Y. Go!
  • 53. Your network is your filter.! DON TAPSCOTT & ANTHONY D. WILLIAMS! AUTHORS OF WIKINOMICS! Image Credit: C. St
  • 54. When you’ve got people commenting on your stuff or calling you out or challenging you— you have to be prepared to guard yourself from being something that isn’t you.! DAVID ARMANO! EXECUTIVE VICE PRESIDENT,! EDELMAN DIGITAL! Image Credit: Artz!!
  • 55. No matter your sector, chances are that people are already twittering about your products, your brand, your company or! at least your industry.! TIM O’REILLY & SARAH MILSTEIN! CO-AUTHORS OF! THE TWITTER BOOK! Image Credit: ejbSF!
  • 56. What happens online is you are constantly dealing with invisible audiences.! DANAH BOYD! SOCIAL MEDIA RESEARCHER! MICROSOFT! Image Credit: joncandy!
  • 57. Twitter is not a technology.! It's a conversation.! And it's happening! with or without you.! CHARLENE LI! CO-AUTHOR OF GROUNDSWELL! Image Credit: ! THEMACGIRL*!
  • 58. To trust agents,! hyperlinks are the twenty-first-century equivalent of the name-dropper.! CHRIS BROGAN & JULIEN SMITH! AUTHORS OF TRUST AGENTS!
  • 59. Image Credit:! ! Mac Babs - Bárbara Bessa.! “ ! ! ! ! ! ! ! ! ! ! Good-bye, Broadcast.! ! ! ! ! Hello, Conversation.! ! ! ! ! ! SHEL ISRAEL! ! CO-AUTHOR OF NAKED CONVERSATIONS! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !
  • 60. Image Credit:! Nisha A! “ Marketers need to build digital relationships and reputation before closing a sale.! CHRIS BROGAN! KEYNOTE SPEAKER! FOUNDER, NEW MARKETING LABS!
  • 61. Image Credit:! ! By PinkMoose! “ ! ! ! ! ! ! ! ! ! ! …as you’ve noticed,! ! ! ! people don’t want to! ! ! ! be sold.! ! ! ! ! ! ! ! What people do want is! ! ! ! news and information! ! ! ! about the things they! ! ! ! care about.! ! ! ! ! ! LARRY WEBER! ! AUTHOR OF MARKETING TO THE SOCIAL WEB! ! ! ! ! ! !
  • 62. You want to invent new ideas, not new rules.! DAN HEATH! MARKETING SPEAKER! CO-AUTHOR OF MADE TO STICK! Image Credit:! doug88888!
  • 63. ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! “ Businesses should follow! and learn from others’ successes and failures! in order to better understand and predict their own.! BEN MEZRICH! AUTHOR OF THE ACCIDENTAL BILLIONAIRES! ! Image Credit:! Menina Dedê! TWEET QUOTE!!
  • 64. Companies are learning that it’s much better to offer customers a place to give direct feedback at their virtual doorstep than to ignore complaints and let them crop up everywhere.! BRIAN REICH & DAN SOLOMON! AUTHORS OF MEDIA RULES!! ! Image Credit: Artiii!
  • 65. “ “ To be successful! and grow your business and revenues, you must! match the way you market your products with the way your prospects learn about! and shop for your products.! BRIAN HALLIGAN! CO-AUTHOR OF INBOUND MARKETING ! CHIEF EXECUTIVE OFFICER, HUBSPOT!
  • 66. Image Credit: Ziębol! “ Smartphones are reinventing the connection! between companies! and their customers.! RICH MINER! PARTNER, GOOGLE VENTURES! CO-FOUNDER, ANDROID!
  • 67. ! Understand the key factors! ! ! in the math behind! ! viral marketing, and use those! ! ! to figure out what it! DAVID SKOK! ! GENERAL PARTNER,! ! takes to get viral growth.! MATRIX PARTNERS! ! ! ! Image Credit: Woodlouse!
  • 68. “ You’ve probably! got a device on! you that can shoot ! decent video, ! so what’s stopping " you? ! ! Capture and share! some moments.! STEVE GARFIELD! VIDEO BLOGGER! AUTHOR OF GET SEEN! Image Credit: ! ! KTVee!
  • 69. Think like a customer. PAUL GILLIN! AUTHOR OF THE NEW INFLUENCERS! Image Credit: decafinat
  • 70. “ Effective engagement is inspired by the empathy that develops simply by being human.! BRIAN SOLIS! PRINCIPAL, ALTIMETER GROUP! AUTHOR OF ENGAGE!! Image Credit: ! EUSKALANATO!
  • 71. From sixdegre es to ! Friendster! ! Image Credit: ! Franco Folini! ! to Facebook, ! ! social network ! ing! ! has become a ! ! familiar and ! ! ubiquitous par t of ! the Internet.! ! ! !AUT ID KIRKPATRICK! DAV ! ! HOR OF THE ! FACEBOOK E FFECT! ! !
  • 72. We’re all learning here;! the best listeners will! end up the smartest.! CHARLENE LI & JOSH BERNOFF! AUTHORS OF GROUNDSWELL! Image Credit: ! dsassoi!
  • 73. “ “ Marketing isn’t magic.! There is a science to it.! ! DAN ZARRELLA! SOCIAL MEDIA SCIENTIST! HUBSPOT! !
  • 74. ! ! “ ! ! ! ! ! ! ! ! ! ! ! Holding back ! ! ! technology to preserve ! ! ! broken business ! ! ! models is like allowing ! ! ! blacksmiths to veto ! ! ! ! the internal ! ! ! combustion engine in ! ! ! order to protect their ! ! ! horseshoes.! ! ! DON TAPSCOTT & ANTHONY D. WILLIAMS! ! AUTHORS OF WIKINOMICS! ! ! ! !
  • 75. Image Credit: greeka “ The future of business! is social.! TWEET EBOOK!! BARRY LIBERT! AUTHOR OF SOCIAL NATION! CEO, MZINGA! !
  • 76. Keep your eye out for! hot topics and trends.! The media is constantly! looking for timely ! stories.! JIM KUKRAL! MARKETING SPEAKER! AUTHOR OF ATTENTION!! ! Image Credit: motograf!
  • 77. “ Traditional methods! of sales prospecting! are grossly inefficient.! JILL KONRATH! SALES KEYNOTE SPEAKER! AUTHOR OF SNAP SELLING! ! Image Credit: dominiqueb!
  • 78. I can take what I learned from writing articles, educate a new audience with " a new channel, and leapfrog other companies " who aren’t embracing this now.! BRIAN J. CARROLL! CEO, INTOUCH! Image Credit: John Vetterli! !
  • 79. ! “ ! ! By publishing ! ! ! content that shows ! ! ! buyers you ! ! ! understand their! ! ! ! problems and can ! ! ! show them how to ! ! ! solve them, you build ! ! ! credibility.! ! ! ! ! ALBEE! ! ! ! ARDATH ! AUTHOR OF EMARKETING STRATEGIES ! ! ! FOR THE COMPLEX SALE! ! ! ! ! ! ! ! ! ! ! ! !
  • 80. “ Already, companies! that speak in the! language of the pitch,the dog-and-pony show, are no longer speaking! to anyone.! THE CLUETRAIN MANIFESTO! Image Credit: Dottie Mae!
  • 81. Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.! RICK LEVINE! CO-AUTHOR THE CLUETRAIN MANIFESTO! !
  • 82. Your organization! is becoming hyperlinked.! Whether you like it or not.! It’s bottom-up; it’s unstoppable.! DAVID WEINBERGER! AUTHOR OF EVERYTHING IS MISCELLANEOUS! !
  • 83. When all you’ve got is a hammer, bad service looks like a nail.! DOC SEARLS! JOURNALIST! CO-AUTHOR OF! THE CLUETRAIN MANIFESTO! ! TWEET EBOOK!!
  • 84. “ Take two ideas and put them together to make one new idea. After all, what is a Snuggie but the mutation of a blanket and a robe?! JIM KUKRAL! MARKETING SPEAKER! AUTHOR OF ATTENTION!! !
  • 85. “ Recognize that giveaway items serve as silent ambassadors, reinforcing your Expert Identity —choose them carefully!! SUSAN FRIEDMANN! AUTHOR OF RICHES IN NICHES! ! !
  • 86. Image Credit: BlakJakDavy! DAVID SITEMAN GARLAND! HOST OF THE RISE TO THE TOP ! “ Money follows passion—! not the other way around.! TWEET EBOOK!!
  • 87. “ For many businesses, ! the fear behind their social media reluctance isn’t just fear of failure but of blame and accountability—both individual and collective.! JAY BAER & AMBER NASLUND! AUTHORS OF THE NOW REVOLUTION!! !
  • 88. Companies need to lighten up and take themselves less seriously. ! They need to get! a sense of humor.! THE CLUETRAIN MANIFESTO!
  • 89. Until Faceboo along, there hardly anywh public Interne you had to o with your rea k came was! ere on the! t where! perate! l name.! DAVID KIR K AUTHOR O PATRICK! F THE FAC EBOOK EFFECT!
  • 90. By listening, ! marketing will re-learn! how to talk.! DOC SEARLS & DAVID WEINBERGER! CO-AUTHORS OF THE CLUETRAIN MANIFESTO! !
  • 91. Companies need! “ connections to their markets to create! long-term loyalty.! CHARLENE LI & JOSH BERNOFF! AUTHORS OF GROUNDSWELL!
  • 92. There’s a lot of fear- mongering about “losing control” of your brand online, when, in fact, you’ve got control over as much as you always have: how you present your business and how you act.! JAY BAER & AMBER NASLUND! AUTHORS OF THE NOW REVOLUTION! !
  • 93. “ Be passionate! about the culture and the business, and remain positive, because it inspires others.! BARRY LIBERT! AUTHOR OF SOCIAL NATION! CEO, MZINGA!
  • 94. “ Good is the enemy of great... The vast majority of good companies rema just that—good, but not great.! JIM COLL AUTHOR OF GOOD TO GRE Image Credit: Charles
  • 95. “ Those who build! and perpetuate mediocrity… are motivated more by! the fear of being left behind.! JIM COLLINS! AUTHOR OF GOOD TO GREAT!
  • 96. “ …one way to sell a consumer something in the future is simply to get his or her permission in SETH GODIN! advance.! AUTHOR OF PERMISSION MARKETING!
  • 97. In this age of microblogging and two-second sound bites, almost no one has the attention span, or time, to read more than a few sentences.! TIM FRICK! AUTHOR OF RETURN ON ENGAGEMENT!
  • 98. “ Once you have your questions and stories, map them to the buying process—just as your prospect will experience them.! ARDATH ALBEE! AUTHOR OF EMARKETING STRATEGIES FOR THE COMPLEX SALE! !
  • 99. “ What we really need is a mindset shift that will make us relevant to today’s consumers, a mindset shift from ‘telling & selling’ to building relationships.! JIM STENGEL! FORMER GLOBAL MARKETING OFFICER ! PROCTER & GAMBLE! !
  • 100. “ It no longer makes economic sense to send an advertising message to the many in hopes of persuading the few.! M. LAWRENCE LIGHT" FORMER CHIEF MARKETING OFFICER! MCDONALDS!
  • 101. “ When you break down! all the fluff, ! there are two ways to promote and market your business: dumber, slower, and expensive —or smarter, faster, and cheaper.! DAVID SITEMAN GARLAND! HOST OF THE RISE TO THE TOP! !
  • 102. RAND FISHKIN! FOUNDER, SEOMOZ! ! There is no black magic! to successfully attracting customers via the Web.!
  • 103. INSPIRED? ! Start working on your success story online. Sign up for a HubSpot free trial and see how the interaction of content creation, engagement and analytics leads to awesome marketing results. ! ! Sign Up for HubSpot’s Free 30-Day Trial!! !