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Davide ‘Folletto’ Casali
TEAMWORK
AT THE EXTREMES
WORDPRESS·COM & UX FOR GOOD
Manifesto Ibridi
F E L L O W
UX REDIRECTOR
NIGHT.EU
ADVISOR
@Folletto
THE REMOTENESS CONTINUUM
Distributed
100%
Local
100%
Remote
in between
AUTOMATTIC
PART I
2015
468
People
worldwide
~160k
Messages
per week
~1,000
Deployments
per week
Teamwork at the Extremes: WordPress.com and UX for Good
WHAT IS CALYPSO?
Modern foundation for WordPress.com
NODE.JS · REACT · REST API
OPEN SOURCE SINCE NOVEMBER 2015
127
Contributors
26,030
Commits
6,915
Reviews
March 2014 → November 2015 (20 months)
20
Months to v1
…how did you do that?
You’re fully distributed…
Story
of a
Showcase
Teamwork at the Extremes: WordPress.com and UX for Good
HYPERION
THE PROBLEM
Themes
v2.0
THX
v4.0v4.0
3 codebases
DIFFICULT
TO MAINTAIN
3 designs
PAINFUL
FOR USERS
Create one single
Theme Showcase
for WordPress.com
STEP 1:
PLANNING
Meetups:
face time is important
Know your people
VIENNA MEETUP
14 April 2015
Epic Milestone Model
Only user-facing
features
One
major feature
Many smaller
details & fixes
Teamwork at the Extremes: WordPress.com and UX for Good
“
”
Steve Seear, Hyperion
I found this session really valuable.
It was intense, challenging,
and led on to a lot more discussions.
“
”
Miguel Fonseca, Hyperion
+1000 on the value and ROI
of our meetup exercises.
STEP 2:
FIRST MILESTONE
Clear
Communication Spaces
Communication is Oxygen
Slack
Realtime
P2 Theme
Async
Wiki Theme
Stable
P2 W
If it’s not communicated
transparently, it doesn’t exist
Everything is treated as remote
INITIAL ROADMAP
POSTED ON TEAM P2
MASTER THREAD
POSTED ON TEAM P2
Teamwork at the Extremes: WordPress.com and UX for Good
DESIGNITERATION1
DESIGNITERATION2
DESIGNITERATION3
DESIGNITERATION4
DESIGNITERATION5
ITERATIONS POSTED ON P2
FEEDBACK TRANSPARENT
25
11
15
10
28
9
1
16
Horizon
External Testing
JULY 21JULY 15
Automattic
Internal Testing
M1 LAUNCHED
3 August 2015
THEME SHOWCASE M1
IN NUMBERS
5
Design
Iterations
11
Horizon
Testers
6
Automattic
Testers
100+
Feedbacks &
Comments
124
GitHub
Tickets
85
GitHub
Pull Requests
THEME SHOWCASE M1
TIMELINE
LIVE
~3.5 months
Meetup
4 days
THEME SHOWCASE M1
SALES CHECK
UX FOR GOOD
PART II
“Apply UX design to the most important
problems in the world”
Jason
Ulaszek
Jeff
Leitner
Focus
on one thing
Communicate it well
ONE NO·PROFIT PARTNER
TO SPONSOR THE CAUSE
Highly independent
individuals
Initiative and motivation
10 DESIGNERS
FROM ALL AROUND THE WORLD
Discovery
Synthesis
Creation
Validation
+
FULL
IMMERSION
2-3 DAYS 2-3 DAYS
GROUP
SYNTHESIS
4 5 61 2 3
Zero
waste
No bureaucracy, everything useful
“
”
Jason Kunesh, Obama For America
We came together as a team
in a way that I haven’t experienced
anywhere else.
“
”
Marianne Prins, Van Horne Elementary School
I just witnessed
an absolute explosion of ideas.
CAN WE DESIGN
THE COMMON GOOD?
2011
Chicago
StreetWise · Adler School · The Third Teacher · Cease Fire · Global Lives Project
CAN WE ENRICH LIVES
OF WORKING MUSICIANS?
2012
New Orleans
Grammy Foundation · New Orleans Jazz Heritage F. & F. · Clinton Global Initiative · MusiCares
CAN WE GROW
MINDFULNESS IN SCHOOLS?
2013
Vancouver
The Dalai Lama Center for Peace + Education
CAN WE HARNESS FEELINGS
TO END GENOCIDE?
2014
Kigali & London
Aegis Trust
2014 Kigali
500,000–1,000,000 RWANDANS KILLED
70% TUTSI
20% OF POPULATION
100 DAYS
1994
“In my family, we never talked about the genocide
It was too fresh in my parents’ mind”
And you saved the life
of the people I was planning on killing”
“You saved my life.
- Child of victims to teacher of mobile education
“I came back and my grandmother says,
I hope you got that Africa out of your system.
But at that moment,
I realized it was there and growing.
So I moved my family here and opened a school”
- KGM Visitor
“Users go through the hard part,
but then also the uplifting part
realizing some of the possibilities that are there”
- Morley Hanson, Aegis Trust
UX FOR GOOD 2014
IN NUMBERS
40+
Interviews
with staff and locals
90
Flights
worldwide
15
People forever
changed
3,124
Post-its
and flip-charts
500+
Hours
of research
96
Servings of
french fries
INZOVU
CURVE
HopeReflectionPain Action
Pain
Reflection
Hope
Action
“
”
Prof. Dr. Tania Singer
People with a lot of empathy
want to change that to compassion
so they don't get overwhelmed when
confronted with suffering.
EMPATHETIC
Feeling
COMPASSIONATE
Action
The Inzovu Curve maps a
prototypical journey of a
person going through a
transformative experience
reaching a state of
motivation and action.
The word Inzovu
means Elephant in
Kinyarwanda, the native
language of Rwanda.
Teamwork at the Extremes: WordPress.com and UX for Good
EPIPHANY
WILL
CONNECT
WITH YOUR LIFE
MOTIVATION
TO ACT
Teamwork at the Extremes: WordPress.com and UX for Good
AWARE
TOURIST
EMPATHIC
TOURIST
ADVOCATE
CATALYST
GENOCIDE
CHILDRENFIRST
GEN
AFFECTED
RWANDANS
UNAWARE
TOURIST
inzovucurve.org
PRINCIPLES
PART III
Remote Local
Months of Work Days of Work
Know each other First time meeting
Smaller group Larger group
No client Has client
BOTH WORK.
THE REMOTENESS CONTINUUM
Distributed
100%
Local
100%
Remote
in between
A separate floor, office, city, country…
MAKES THE COMPANY
ALREADY REMOTE
Meet in person
Communication spaces
Transparency
Focus on one thing
Independent individuals
Zero waste
Pick whatever works… then improve it.
automattic.com/jobs
Happiness Engineer
JavaScript Engineer
Mobile Developer
Product Designer
Code Wrangler
Theme Wrangler
Enterprise Growth Engineer
Technical Account Engineer
Performance Marketing
Marketing Designer
Events Wrangler
Thanks.
@Folletto
INTENSEMINIMALISM.COM

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