Presentation I did at Pitch Arena - Social Apps 2009 on Netlog and the OpenWeb: standards like OpenID, oAuth, FriendConnect, dataportability, ... More info at http://www.amiando.com/pitcharenaSOC09.html

3. > 28 languages

4. > 28 languages

5. 2007 2008 2006 2005 2004 2003 2002 2001 2000 Launch of ASL.TO First UGC platform to have sales rep and charge using micro payments Financing by Index Ventures + Rebranding to Netlog.com Incorporation Initial localization for Netherlands Founders dedicated full-time to Netlog + First hires Conquering the World Launch of new platform (MSQ) Pan-European Roll-Out Rebranding to Redbox.be 2009

6. 100 teammembers

7. How was 2008?

8. The Netherlands +16%

9. Canada +23%

10. Germany +41%

11. Turkey +116%

12. Switzerland +136%

13. Belgium +171%

14. Italy +184%

15. Austria +327%

16. Saudi Arabia +447%

17. 59.080.551.329 pageviews in 2008

18. 387.443.390 absolute UV in 2008

19. 45.282.754 members >70% is 13-24 yrs old

20. 50 million youngsters per month

21. OpenSocial

22. OpenSocial Introduction “ OpenSocial defines a common API for social applications across multiple websites”

23. What is OpenSocial Applications OpenSocial Netlog

24. OpenSocial Reach

27. Owner vs. Viewer Friends Application Owner Jane Doe Viewer Me Profile Page Jane Doe Friends

31. Applications

32. Application Directory an application should be fully integrated • no external login should be needed... • no external links no ads in “profile” view no spamming through activities/requests localised & translated • We can help you!

33. Canvas view Application Area

34. Profile view Application Area

35. Home view Application Area

36. Branded Apps

37. Localization

38. Seemless translation 28

39. Credit Economy

42. Games

43. Games Directory

44. Game Page

45. Data Portability http://www.dataportability.org

46. Data Portability landscape dec 2008 Facebook Open Implementation

50. Extended Properties (1/2) namePerson/prefixnamePerson/firstnamePerson/lastnamePerson/middlenamePerson/suffixnamePerson/friendlyperson/guidbirthDate/birthYearbirthDate/birthMonthbirthDate/birthdaygenderlanguage/pref contact/phone/defaultcontact/phone/homecontact/phone/businesscontact/phone/cellcontact/phone/faxcontact/postaladdress/homecontact/postaladdressadditional/homecontact/city/homecontact/state/home contact/country/homecontact/postalcode/homecontact/postaladdress/businesscontact/postaladdressadditional/businesscontact/city/businesscontact/state/businesscontact/country/businesscontact/postalcode/businesscontact/IM/defaultcontact/IM/AIMcontact/IM/ICQcontact/IM/MSNcontact/IM/Yahoocontact/IM/Jabbercontact/IM/Skypecontact/internet/emailcontact/web/defaultcontact/web/blogcontact/web/Linkedincontact/web/Amazoncontact/web/Flickrcontact/web/Delicious

51. Extended Properties (2/2) company/namecompany/titlemedia/spokennamemedia/greeting/audiomedia/greeting/videomedia/biographymedia/imagemedia/image/16x16media/image/32x32media/image/48x48 media/image/64x64media/image/80x80media/image/128x128media/image/160x120media/image/320x240media/image/640x480media/image/120x160media/image/240x320media/image/480x640media/image/favicontimezone

58. Netlog FriendConnect soon!