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Fitocracy ny apps march 2013 talk
1.
Building a world
where fitness can happen for everyone Founders Brian Wang Richard Talens brian@fitocracy.com richard@fitocracy.com @brianmwang @dicktalens
2.
Introduction
2 Introduction
3.
What is Fitocracy?
3 A social network that empowers anyone to succeed at fitness via gamification, community, and personal guidance.
4.
The Problem
4
5.
The Founders
5 Brian Richard
6.
Gamification
6 Gamification
7.
Gamification
7
8.
Community
8 Community
9.
Community
9 Community != User Base
10.
Community
10 Community = Shared Experience
11.
Community
11 Manchester Philadelphia New York Washington DC Los Angeles Toronto
12.
Community
12 Running a community can fucking suck
13.
Community
13
14.
Web First, Mobile
Second 14 Web First, Mobile Second
15.
Web First, Mobile
Second 15 Less Inhibited Web Deeper Engagement Richer Expression
16.
Mobile Design
16 Mobile Design
17.
Mobile Design
17 Minimalism is bliss
18.
Mobile Design
18
19.
Mobile Design
19 Make it simple for users to…
20.
Mobile Design
19 Make it simple for users to… create content
21.
Mobile Design
19 Make it simple for users to… create content discover content
22.
Mobile Design
19 Make it simple for users to… create content discover content engage with content
23.
Mobile Design
20 Serve a core user need
24.
Mobile Design
21 Don’t be
25.
Content-First Networks
22 Content-First Networks
26.
Content-First Networks
23
27.
Content-First Networks
24
28.
Content-First Networks
24
29.
Content-First Networks
25 Utility Content
30.
Content-First Networks
26
31.
Content-First Networks
27
32.
Building the app
28 Building the app
33.
Building the app
29 Do it The Right WayTM
34.
Building the app
30 Tight deadlines lead to hack jobs. Hack jobs lead to technical debt. Technical debt leads to suffering.
35.
Thanks
31 Get in touch @brianmwang brian@fitocracy.com
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