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Facebook For Business
The Landscape
How People Share Online




Social Media is 21st Century “Word of Mouth”
Facebook For Business
Facebook For Business
More than 400 million active users.
If Facebook was a country it would be the
3rd largest.
50% of users logon every day

Average user spends more than 7 hours per
month on Facebook (more than Google,
Yahoo, YouTube, Microsoft. Wikipedia &
Amazon COMBINED)
Average user has 130 friends and “fans” 2 pages per month

#1 site for photo sharing.
#2 for user generated video.
More than 700,000 businesses have Pages - creating more than 5.3 billion fans

1 in 4 of all page views on the Internet are
on a Facebook page
100 million people access Facebook from mobile devices
Facebook For Business
Businesses should use
Pages instead of Profiles

          &
 Pages allow multiple
       admins
Pages provide
   analytics

      &
Pages are always
 publicly visible
Pages allow custom
landing tabs (Static FBML)

           &
  Updates to Fans (like
    mass emailing)
Facebook Ads can be
  created for Pages

       &
Contests can be run
     on Pages
Facebook For Business
Is my audience on
    Facebook?
What incentive is there
for people to become a
    fan of my Page?

 How can I add value?
What are my goals?
What is the strategy to
 achieve those goals?
How will I measure
    success?
What existing content
 do I have to share?
What kinds of content
will I need to create?
Who will manage it all?
Page Interface
Facebook For Business
Profile Photo
Status Box
Create Ads
“Toolbox”
Wall
Analytics
Edit Page
Edit Page
Top Half
Page Settings
News & Updates from Facebook
Analytics
Wall Settings
Change Landing Tab
Change Landing Page
Facebook For Business
Landing Page Examples
Facebook For Business
Facebook For Business
Facebook For Business
Edit Page (cont)
Promotion Info
Update to Fans
Update to Fans
Target Update > Compose Message
Edit Page (cont)
Bottom Half
Admins
Tips from Facebook
Apps
Static FBML App
Static FBML - Custom Tabs
Change Tab Title > Edit FBML
Vanity URL
facebook.com/username
Syndicate to Twitter
facebook.com/twitter
Understanding Insights
Access Analytics
Insights Dashboard
Active Fans
Graph Drop Down
All Fans
Graph Drop Down
Promotions
Facebook For Business
Facebook For Business
Facebook Video
Sharing               Embedding




          “Fan”-ing
Edit > Title, Tag, Select Thumbnail
Facebook For Business
Wall Posts
Status Box
Standard Update




Update with link
Facebook For Business
Only 12-20% of fans
 will see a wall post
 in their Live Feed.
90-9-1 Rule
100 Fans


    12                       20


 10.8 read                18 read
  1.08 like                1.8 like
.12 comment              .2 comment
Wall Posts Click Thru Rate
Facebook Ads
Access Ads
Design > Text & Image
Target
Set Daily Budget & Pricing
Review & Pay
5 ways to promote
   your Page on
    Facebook
  (without Ads)
#1 Become a Fan
#2 Suggest Page to Friends
#3 Share photos, videos, notes your Page posts
#4 Include “@ link” to Page in status updates
#5 Link to Page in status updates
Promote your Page
outside of Facebook
        too!
Facebook For Business
So remember...
If you build it, the will NOT come. Promote
your Page.
Be responsive.

Make data-driven decisions regarding posts -
especially media.
Don’t just talk about yourself. Ask questions.

Use contests and promotions to generate
traffic and build excitement.
Consider targeted Ads to increase traffic and fan #s.

Set quarterly goals with steps to achieve
them.
Give it time.You’re in this for the long run.

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Facebook For Business

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