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B 2 B And Social Media

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A quick presentation for a public relations class at Marquette University on March 10, 2008

BusinessTechnologie
1 von 23
B-2-B and Social Media Bill Finn Finn Digital
Who is this guy?
What is B2B Marketing Communications? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media: Wisdom of Crowds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It’s About Conversation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Making the Business Case ,[object Object],[object Object],[object Object],[object Object]
Convincing the Client ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Old School. It Works. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Additional Considerations ,[object Object],[object Object],[object Object]
The Pros Of The Cons (Read “Chuck Taylors”) ,[object Object],[object Object],[object Object],[object Object]
The GM Dilemma ,[object Object],[object Object],[object Object],[object Object],[object Object]
What I Haven’t Seen Yet ,[object Object],[object Object],[object Object],[object Object]
Integrated Social Media Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
actually…
The Old School. It Works. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mortgage Company ,[object Object],[object Object],[object Object],[object Object]
Boiler Manufacturer ,[object Object],[object Object],[object Object],[object Object],[object Object]
Lawn Mower/Engine Manufacturer ,[object Object],[object Object],[object Object],[object Object],[object Object]
Build a Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Corporate Responsibility ,[object Object],[object Object]
Let’s Make One Up! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions ,[object Object],[object Object],[object Object]

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