How to calculate the ROI of social media. Video will be posted at http://blog.edvisors.com

1. ROI
101
Christopher S. Penn
CMO, Edvisors, Inc.

3. Please consider whether you
actually need to print this.

6. RETURN
on
INVESTMENT

8. $

9. $

10. $1.00

11. $?

12. Profitability

13. 2 things
I hate

15. ROI

17. RETURN
on
INVESTMENT

18. INVESTMENT

21. Income / 2080
= hourly rate

22. $40,000 / year =
$19.23 / hour

24. RETURN

25. Audience
Prospects
Leads
Sales

28. What’s the ROI of
social media and
the steakhouse?

29. Audience
Prospects
Leads
$458,700
Sales
5,924 checks

30. Audience
Prospects
Leads
$77.43/check Sales

31. Audience
Prospects
25/month Leads
$77.43/check Sales

33. Audience
621/year Prospects
300/year Leads
$77.43/check Sales

35. 9,933/year Audience
621/year Prospects
300/year Leads
$77.43/check Sales

36. 9,933/year Audience
Prospects
$23,229 Leads
$77.43/check Sales

37. 9,933/year Audience
Prospects
$23,229 Leads
Sales
Revenue per Visit: $2.34

38. $2.34

40. 143 visits from social
media sites
x
$2.34/visit
=
$334.62

41. time and effort
for
the
year

42. $? <
$334.62

46. RETURN
on
INVESTMENT

47. how to improve
RETURN
on
INVESTMENT

48. 9,933/year Audience
621/year Prospects
300/year Leads
$77.43/check Sales

49. Audience
Prospects
Leads
$77.43/check Sales

51. If you’d like to sell more
stuff to 2 million college
students a month, see
me after this.

52. Audience
Prospects
300/year Leads
Sales

54. Audience
621/year Prospects
Leads
Sales

55. Google Optimizer

56. Clickheat

57. 9,933/year Audience
Prospects
Leads
Sales

58. Google Analytics

59. another link
beggar...

61. Google Analytics

62. Google Analytics

63. Google Analytics

64. Google Analytics

65. Tools mentioned:
• Google Analytics
• Google Website Optimizer
• Clickheat / Crazy Egg
• Spreadsheet
blog.edvisors.com

66. If you’d like to sell more
stuff to 2 million college
students a month, go here:
www.Edvisors.com
cspenn@edvisors.com
@edvisors
@cspenn

67. Christopher S. Penn
www.Edvisors.com
Twitter: @cspenn @edvisors
Photo Credits:
Geishaboy
Michel Fillion
AZRainMan
tetsu
Steve Snodgrass