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Guerilla marketing
Marketing           Uses non
actions where       conventional
the advertising     places to
agency does not     promote a
want to be          product with
identified as the   non
initiator of the    conventional
communication       methods
phenomenon
Moreover…
                                     Unexpected
                                       places
   Unexpected and
   unconventional
     campaigns

                                                 To create a
                     Guerilla                 unique, engaging
                                                and thought-
                     Marketing                   provoking
                                                  concept
 To get maximum
   results from
 minimal resources

                        Concept created by
                           Jay Conrad
                            Levinson
Guerilla Marketing: advices
                   • Patience
                 • Imagination
                  • Sensibility
              • Strong personality
           • Initiative, aggressiveness
               • Open to change
                  • Generosity
                • Energy
                   • Curiosity
                • Concentration
               • Action oriented
- Cheap
        - Involves Networking

+       - Specifically tailored to meet the needs of
        small businesses
        - Guerilla marketing campaigns are just plain
        fun
        - It works! you will more than likely end up with
        a better and more profitable business.

                   - Far from an exact science. The number of
                   variables involved in advertising guarantees
                   that nothing is 100 %
                   - Obtaining measurable results is difficult
                   - A greater level of dedication and energy than
                   traditional advertising venues

    -              - An investment of time is required in order to
                   achieve your business sales goals.
                   - To check your local laws before engaging in a
                   guerilla marketing campaign
xamples
Guerilla marketing
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Guerilla marketing
THANK YOU



Sehit Muhtar Bey Cad. No 9 4th Floor
         0212 256 45 80
        info@enkiadv.com




Filiz ÖZDEMIR
       filiz_ozdemir@ymail.com

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Guerilla marketing

  • 2. Marketing Uses non actions where conventional the advertising places to agency does not promote a want to be product with identified as the non initiator of the conventional communication methods phenomenon
  • 3. Moreover… Unexpected places Unexpected and unconventional campaigns To create a Guerilla unique, engaging and thought- Marketing provoking concept To get maximum results from minimal resources Concept created by Jay Conrad Levinson
  • 4. Guerilla Marketing: advices • Patience • Imagination • Sensibility • Strong personality • Initiative, aggressiveness • Open to change • Generosity • Energy • Curiosity • Concentration • Action oriented
  • 5. - Cheap - Involves Networking + - Specifically tailored to meet the needs of small businesses - Guerilla marketing campaigns are just plain fun - It works! you will more than likely end up with a better and more profitable business. - Far from an exact science. The number of variables involved in advertising guarantees that nothing is 100 % - Obtaining measurable results is difficult - A greater level of dedication and energy than traditional advertising venues - - An investment of time is required in order to achieve your business sales goals. - To check your local laws before engaging in a guerilla marketing campaign
  • 53. THANK YOU Sehit Muhtar Bey Cad. No 9 4th Floor  0212 256 45 80  info@enkiadv.com Filiz ÖZDEMIR filiz_ozdemir@ymail.com