This particular Octalysis Design Challenge is directly for The Octalysis Group - the consulting/design entity of Yu-kai’s Octalysis Framework - to find talents to join its amazing team and work on cutting edge gamification projects worldwide. TOG Consultants have taken their passion to help companies like Microsoft, Porsche, HTC, Uber, Capital One, Lego, and more!

1. OCTALYSIS PRIME
DESIGN CHALLENGE
GruBox
GruBox [Deadline January 11]

2. GruBox [Deadline January 11]
The OP Design Challenges provide opportunity for OP Members to put their Octalysis skills into practice.
Watching the videos and interacting with other members and the OP Team on Slack is a good start, but
applying your knowledge is what truly takes you to the next level.
This Challenge is for GruBox, India's first Machine Learning driven, unmanned Kiosks.
The focus will be on Brainstorming, Game Loop, and Wireframes.
WHY WE OFFER CHALLENGES IN OCTALYSIS PRIME

3. GruBox is India's fastest growing unmanned retail chain.
It operates 200+ ‘Smart’ Vending Kiosks across 3 cities in India. GruBox ‘patent pending’ solution
converts any kind of vending Kiosk into cashless, intelligent, and mobile operated.
GruBox serves 100,000+ users with 46,000+ mobile app users.
Users can scan a QR Code on any GruBox Kiosk, browse through the complete list of products, build
their own cart, and pay cashless with the Mobile App. One final swipe on the app connects the user to
the Kiosks, and the products in the cart are delivered successfully.
GruBox is able to monitor inventory, purchase and payments on Cloud which further feeds in the effective
optimization of its data driven supply chain.
GruBox is on a mission to put these connected kiosks at each corner of the world, and do to retail
what ATMs did to the banking industry!
ABOUT GRUBOX
GruBox [Deadline January 11]

4. 1. Brainstorming (bonus points if done through the Four Phases)
2. Game Loop
3. Wireframes that explain your ideas through visuals
ASSIGNMENT
GruBox [Deadline January 11]

5. RESOURCES
To get you started, we’ve provided direct links to some of the many resources that are
available on Octalysis Prime.
Strategy Dashboard: Part 1 of 8 (Business Metrics), Part 2 of 8 (Business Metrics), Part 3 of 8 (Player
Types), Part 4 of 8 (Desired Actions), Part 5 of 8 (Four Phases), Part 6 of 8 (Feedback Mechanics),
Part 7 of 8 (Reward Incentives), Part 8 of 8 (Reward Context)
Brainstorming: Part 1 of 2, Part 2 of 2
Wireframes: Part 1 of 3, Part 2 of 3, Part 3 of 3
GruBox [Deadline January 11]

6. The subscription is inspired by Amazon Prime where a user pays a monthly/yearly fee to gain certain
benefits.
These benefits are not yet determined, you can suggest anything that is economically reasonable to make
the subscription attractive.
GRUBOX SUBSCRIPTION MODEL
GruBox [Deadline January 11]

7. GruBox [Deadline January 11]
When participating in this Challenge, you can indicate on the title page of your submission if you would
like to pursue the opportunity to be a Trainee for The Octalysis Group.
Send submission to: simon@octalysisgroup.com.
Working for The Octalysis Group, you can work remotely from anywhere in the world. You can learn from
the best, and eventually become one of the best to help companies with Gamification and Octalysis
Knowledge.
Finalists who have indicated their interest will be interviewed to present their designs and answer some
questions.
Q: I only want to participate to learn and win. Can I still join? Can I still become a finalist or winner?
A: Yes! You can participate (and win!) if you are not interested in a traineeship at TOG. We have other
prizes on Octalysis Prime lined up as well!
TRAINEE FOR TOG?!

8. Participating propelled my gamification skills to new heights and allowed me
to be recruited as a TOG trainee. Now after 2 years of working with and
learning from the best experts in the field, I am leading my own client
projects and having the time of life.
Albertine Corre
WHAT DO PAST TRAINEESHIP WINNERS SAY?
Working on my submission showed me how you only really start to
understand the depths of Yu-kai’s teachings when you put the knowledge
into practice. I’m still learning everyday and love being able to apply my
passion for Gamification to have a positive impact in the world.
Dirk van Diepen
GruBox [Deadline January 11]

9. Winners
5000 Chou Coins
1000 EXP in each Core Drive
The Legendary Geomon Thrakos
If expressed interest: an interview for a
traineeship at TOG
REWARDS FOR PREMIUM PRIMERS
Finalists
2000 Chou Coins
400 EXP in each Core Drive
If expressed interest: an interview for a
traineeship at TOG
GruBox [Deadline January 11]

10. GOOD LUCK & HAVE FUN
Send submission to: simon@octalysisgroup.com
Premium Primers: Discuss with your fellow contenders in the ‘GruBox Challenge’ Slack channel.
Premium Primers: GruBox is happy to answer questions about the product or mobile app via
grouped email (questions will be gathered in the ‘GruBox Challenge’ Slack channel).
The deadline is January 11.
You can indicate on the title page of your submission if you would like to pursue the opportunity to be
a Trainee for The Octalysis Group.
GruBox [Deadline January 11]

11. STRATEGY DASHBOARD
GruBox [Deadline January 11]

12. STRATEGY DASHBOARD
PLAYER
DESIRED
ACTIONS
FEEDBACK
MECHANICS
BUSINESS
METRICS
WIN-STATE
REWARDS
COMMITS
TRACKS
TRIGGERS
RESULTS
IM
PACT
PROGRESS EMBEDDED
GruBox [Deadline January 11]

13. BUSINESS METRICS
1. Number of subscriptions (3, 6, 12 months)
2. Number of return users per machine ( > 3x per month average)
3. Number of transactions per machine
4. Average user spend per month
5. User retention for 3 months or longer
6. Number of multi-category buyers
7. Average order value
GruBox [Deadline January 11]

14. PLAYER TYPES
‣ Hardcore users - Age 23-35. Tech-savvy. Primarily smartphone users. Used to digital payments. Paid
above average salaries. Educated.
‣ 300-400 Million smartphone users
Contestants are free to expand more details on the lesser Player Types.
GruBox [Deadline January 11]

15. PLAYER TYPES
GruBox [Deadline January 11]

16. PLAYER TYPES
GruBox [Deadline January 11]
• Cares deeply about social
status
• Want recognition from
coworkers and superiors
• Likes to team together to get
good deals
• Goes to the vending
machine in groups
• Wants to feel advancement in their
life and work
• Likes to feel accomplished when
getting things done and reaching a
Win-State
• Work might be monotonous so want to
find something fresh during their break
• Heavily involved in CD7 Entertainment
• Interested in what products are new in
the vending machine, especially
juxtaposed with their boring routine
• Likes to strategize on how to get
good deals
• Enjoys little games that require
some use of creative problem-
solving (Candy Crush ie.)
• Very focused on gaining good
deals and applying discounts
(would go out of their way to
obtain)
• Generally likes to collect
things and feel complete
• Responds to limited time
discounts and sales
• Very drawn to things they
can’t have - maybe they
can push a little harder • Fear of Missing Out on good deals and
promotions
• Doesn’t want to be hungry during work hours
• Doesn’t want to have to leave the office
Office
Workers
Avoidance
Ownership
Empowerment
Meaning
Unpredictability
Accomplishment
Scarcity
Social
Influence
• Not too much Epic Meaning &
Calling - mostly trying to earn
income to stay afloat and save.
• Many are religious, but not related
to the Grubox context.

17. DESIRED ACTIONS - DISCOVERY
1. See the vending machine or learn about the app from a friend/ad
2. Scan the QR code/Go to play store and search
3. Download the app
4. Register in GruBox Mobile App
a) Allow permission for quick image loading
b) Choose kiosk or home delivery
c) Add phone number
d) Copy and submit your SMS code
e) Scan QR code to select kiosk
GruBox [Deadline January 11]

18. DESIRED ACTIONS - ONBOARDING
1. Browse item list or Search/Filter products to find
2. (optional - if they like) View Product Details
3. Add 1 or more products to cart
a) (optional) Add cross sell products
4. Pay or add money to Wallet: Preferably add a larger amount to wallet to skip this step going forward
5. Swipe to get the product
6. Learn about subscription, if possible sign up
7. Give feedback
a) If they did not like the experience: Why? How can we improve? Product did not fall? (Click photo and
share, help us improve). Do one more transaction again, this one is on us?
GruBox [Deadline January 11]

19. DESIRED ACTIONS - SCAFFOLDING
1. Sign up for a subscription
2. Return every day to vending machine or delivery app
3. Browse and/or search for items
4. Order same items
5. Order items from new categories
a) Desired Order Value > INR 65
b) Desired Monthly purchasing Frequency 14+ (buy everyday)
6. Rate/Review new or featured products they consumed
7. Rate/Review Mobile App
8. Suggest a GrubBox location (their location or other)
9. Suggest some products for your GruBox machines
10. Order Office Delivery
11. Order from different GruBox Kiosks (transit users)
12. Refer and help New Users to become Power Users
13. Help/Mentor users of your GruBox for any issues or technology know-how
GruBox [Deadline January 11]

20. DESIRED ACTIONS - ENDGAME
1. Become a delivery person/brand ambassador for Grubox
2. Become a franchisee of GruBox?
3. Visit GruBox office and meet the team
4. Give feedback/input about features to team
GruBox [Deadline January 11]

21. FEEDBACK VEHICLES
‣ Vending machine
‣ App
‣ Friends/coworkers
‣ Social media
‣ Phone conversations
‣ Whatsapp
GruBox [Deadline January 11]

22. FEEDBACK MECHANICS
1. QR code
2. Kiosk #/location
3. Products themselves
4. Popular products
5. Product details
6. Filters/tags - vegan, egg, etc.
7. Cash in wallet
8. Price of discount/subscription
9. How much money you’ve saved
10. How much money you’ve lost without subscription
11. Time remaining of offers/promotions
12. Previous order information
13. Cross-selling, up-selling products - what others ordered
14. Reviews/Ratings of product
15. Calories/nutrition information
16. Subscriptions left at machine
17. Notifications to friends
GruBox [Deadline January 11]

23. REWARDS
STATUS
ACCESS
‣Titles/profile frames related to brands or product categories (healthy focus, pioneering new brands)
‣Titles related to specific machines
‣GruBox Champions/Influencers: “XXX” with their pics on app banner
‣Get Promoted on our app - sticker/picture on app
‣Get likes on his post facebook page with help from other GruBox users
‣Featured on Facebook channel
‣Offers starts early for prime users than normal users
‣Early access to new App Features (For eg. 1 week before the launch)
‣Get to know your time in queue. (Only for prime users)
‣Time lapse of 1-2 sec for normal users
‣Anticipation time
‣Track your Calories here
‣Filling Alerts (“Fresh sandwiches are just loaded in your GruBox”)
‣Track you Spending (Although this might go against us!)
‣Meetup with brand manager
GruBox [Deadline January 11]

24. REWARDS
POWER
STUFF
‣Name a vending machine
‣Invite only Prime Membership (the first 20, 50, 100 per machine)
‣You can choose a product on which GruBox will offer [XX]% off to everyone for that day. We can send notifications
to everyone else using this Kiosk naming this person “xyz: chose offer on this product for you
‣Group Buying (Buy with or for your friends will get you discounts or 2 people who buy after you are given something)
‣Special led blinking (colorful lights )for prime/ special success screen. Personalized color. Publicly located.
‣Cashback rewards
‣Tailored cashbacks based on their spending ( for example if they buy more red bull they get more cashback on buying even more,
similar to the lines of spend challenge)
‣Free Delivery - No Delivery Charges on Office Delivery (twice a week)
‣Exclusive Gifting on Festivals & Occasions.
‣Exciting giveaways such as IPL tickets, Open house comedy passes and other such events.
‣Free movie tickets worth up to Rs 1000 once in 4 months
GruBox [Deadline January 11]

25. GRUBOX APP FLOW
Since the app is only downloadable in India, visuals of the product are provided here.
GruBox [Deadline January 11]

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