This document discusses Taiwan's digital content industry and opportunities for international cooperation. It provides an overview of Taiwan's digital content industry, which had a production value of $12.1 billion in 2008. Digital games are a major segment, with Taiwan having over 90 game companies and the industry value exceeding $856 million in 2008. The document also outlines Taiwan's competitiveness in digital games development. It proposes several areas for future cooperation, such as co-developing games/content, licensing Taiwan's online games internationally, and educational collaboration through student training programs and industry talent exchanges.

1. Innovation,Compassion,Effectiveness 2009 Institute For Information Industry1
Digital Content Industry In Taiwan –
Institute for Information Industry
July, 2009
Taiwan Gaming Industry Delegation
Taiwan :
Asia `S Gateway To Digital Content

2. Innovation,Compassion,Effectiveness 2009 Institute For Information IndustryInnovation,Compassion,Effectiveness 2009 Institute For Information Industry2
 Overview of Taiwan Digital Content Industry
 Digital Games in Taiwan
 Future Cooperation
 Q&A
Outline

3. Innovation,Compassion,Effectiveness 2009 Institute For Information IndustryInnovation,Compassion,Effectiveness 2009 Institute For Information Industry3
 Definition: Products or services that use IT applications to digitize
and integrate graphics, texts, video, audio, etc.
 Scope:
e-Publishing &
Digital Archiving
Digital Audio &
Video
Mobile Application
Services
e-Learning
Computer Animation
Digital Games
Network Services
Content Processing
Software
Core Contents
Industry
Support
Industry
DIGITAL CONTENT INDUSTRY
Definition and Scope
Overview of Taiwan Digital Content Industry

4. Innovation,Compassion,Effectiveness 2009 Institute For Information IndustryInnovation,Compassion,Effectiveness 2009 Institute For Information Industry
47.9%
11.0%
21.2%
7.8%
6.6%
1.6% 3.3%
0.6%
Content Processing
Software
Digital Audio & Video
Network Services
Mobile App Services
Digital Games
e-Publishing & Digital
Archiving
e-Learning
Computer Animation
 Production Value Growth
Area 2007 2008 Growth Rate
Computer Animation 67 88 32%
Digital Games 717 856 19%
Digital Audio and Video 1207 1241 3%
Mobile Application
Services
850 1065 25%
e-learning 363 393 8%
e-Publishing and Digital
Archiving
169 182 7%
Content Processing
Software
5234 5809 11%
Network Services 2312 2481 7%
Total 10920 12115 11%
Source: Digital Content Industry Promotion Office (DCIPO) Taiwan,2008
 Production Value
Distribution (2008)
12.115
billion
Unit: US$ million
Production Value Analysis
Overview of Taiwan Digital Content Industry

5. Innovation,Compassion,Effectiveness 2009 Institute For Information IndustryInnovation,Compassion,Effectiveness 2009 Institute For Information Industry
Vision and objectives
 Visions ( 2007～2011 )
 Objectives
To develop Taiwan into
• An advanced player in innovative entertainment and multi-media applications
• Becoming a paradigm in the successful development of digital economy industries
Increasing the total production value to US$18.75billion (15% CAGR)
export to account for 30%.
Expanding the domestic entertainment and multi-media applications market
to US$15.63 billion.
Increasing the number of copyrighted products by 400%.
Increasing the industry investment to US$ 780 million, and the international
cooperation amount to US$ 310 million.
Overview of Taiwan Digital Content Industry

6. Innovation,Compassion,Effectiveness 2009 Institute For Information IndustryInnovation,Compassion,Effectiveness 2009 Institute For Information Industry
 establish an animation industry value chain
 To develop integrated large-scale computer games
 To develop innovative digital video and audio service models
 To use regulatory policies to ensure positive interaction and facilitate
the development of mobile contents
 Use e-learning as the cornerstone of the national education and training systems
 To develop digital publishing and archives to offer readers new experiences in reading
 To promote the establishment of international brands for niche content software
 To provide guidance for the improvement of service quality and innovation of services
 To continue to increase and modify the function of industry support
 To assist in the creation of unique industry clusters in central and southern Taiwan
Strategy
Overview of Taiwan Digital Content Industry

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SMALL ISLAND , GRAND VALUE
 Major Types of Digital Games: On-line Game, PC Game, TV
Game, Handheld Game
 The Taiwan game market (including video and online games) is
expected to exceed US$856 million in 2008, up 19% from last year.
 over 90 game companies on the island.
 Listed company/ OTC company: 9 companies
 Marketable value: US$1.51 billion
Digital Games in Taiwan

8. Innovation,Compassion,Effectiveness 2009 Institute For Information IndustryInnovation,Compassion,Effectiveness 2009 Institute For Information Industry8
 Total amount : US$ 539.2 million
 Share 63% of the game market in Taiwan
Output Value of Taiwan Top 10 Gaming Companies
172.5
99.5
75
60.5
37.5
26 24.2 16.6 15.1 12.1
0
20
40
60
80
100
120
140
160
180
1 2 3 4 5 6 7 8 9 10
(Unit: US$ million)

9. Innovation,Compassion,Effectiveness 2009 Institute For Information IndustryInnovation,Compassion,Effectiveness 2009 Institute For Information Industry9
 Total market size : US$ 18.4millon in 2009
 MMOR game is the major, avg. 54% (2006~2010)
 Major group: students between age 22.8 male 70% female 30%
 Mature User behavior : 70% play everyday, 2hrs playtime ,
13.8usd/mo.spend
Taiwan’s On-line Game Market(2006~2010)
(Unit: US$ million)
2006 - 2010 CAGR = 8.77%
8.74%
9.38%
8.41%
8.56%
15.1 15.8 16.7 18.4 18.9
11.4
13
14.8
15.7
18.2
0
5
10
15
20
25
30
35
40
2006 2007 2008(e) 2009(f) 2010(f)
Casual Game
MMORPG

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Competitiveness of Taiwan

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 Comprehensive experience in PC online game
development
Competitiveness of Taiwan
MMORPG
world
Blogs
Websites
Forums
CCG
Novels
Movies
Add-ons
Machinima
MONEY
BRANDS

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 Same culture background and language for
Chinese Market
Competitiveness of Taiwan

13. Innovation,Compassion,Effectiveness 2009 Institute For Information IndustryInnovation,Compassion,Effectiveness 2009 Institute For Information Industry13
 Familiar with China Market and Channels
Competitiveness of Taiwan
Recommendations from friends and family
Consumer product review from website
Product labels on packaging
Expert product review from website
Consumer opinion in blogs
Independent reviews in publications
Consumer opinion on message boards
Consumer opinion in chat rooms
Manufacturers / brands websites
Email newsletters
Magazine ad
TV ads
Products/brands that appear in movies or within TV
programs
Ads that appear on search engines
Newspaper ads
Radio ads

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 Good quality and excellent development on
games
Competitiveness of Taiwan

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 Cooperating Development for Games / Content /
Service work/ outsourcing or co-production
Future Cooperation

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 Licensors of game for operating in Asia-
Pacific area
Future Cooperation

17. Innovation,Compassion,Effectiveness 2009 Institute For Information IndustryInnovation,Compassion,Effectiveness 2009 Institute For Information Industry17
 license Taiwan’s online games in North
American for operating
Future Cooperation

18. Innovation,Compassion,Effectiveness 2009 Institute For Information IndustryInnovation,Compassion,Effectiveness 2009 Institute For Information Industry
18
EDUCATIONAL COOPERATION
Future Cooperation
Advanced Talent
International Talent
Director level Talent
Core Management
Mobil content
Video & Audio Application
CG Ani Creation
Game Development
International
lecturers Interflow
Industry Talent
Training
Original Creativity
Development
Resource
Integration
Industry/scholars/research/

19. Innovation,Compassion,Effectiveness 2009 Institute For Information IndustryInnovation,Compassion,Effectiveness 2009 Institute For Information Industry19
International Training Network
 Overseas industrial instructors
 Curricular practical opportunities for our talented
students.
 Enterprise co-projects on production ,pre-production
or prototype development .
Future Cooperation

20. Innovation,Compassion,Effectiveness 2009 Institute For Information IndustryInnovation,Compassion,Effectiveness 2009 Institute For Information Industry20
Institute For Information Industry
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Institute For Information Industry
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