http://FatCowBusiness.com/KMA Presentation at Martial Arts Success Seminar on "SEO, Facebook, Twitter & Blogging for Fitness & Martial Arts" by Hapkido Black Belt & A4uExpo/Affiliate Summit Speaker Dave Cupples

1. Martial Arts Professionals
Master Minds Success Seminars- 17th March 2012
Dave Cupples
FatCowBusiness.com
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@FatCowBusiness
FatCowBusiness

2. While in School in 1998-99 …
Image: onechickennugget.wordpress.com

3. Rule #1 - Don’t do things blindly …
Be an Entrepreneur and pick the gaps in the market
Image: edoyo.co.tv

4. Want Search Engine Traffic?
Pick the gaps in the Market
• Pick the GAPS in the market:
↑More Searches / Demand
↓Less Competition / Websites
= the low hanging fruit
• Most people don’t look past
first 3 search results
• Target a specific term where
you can rank up top
Image: ardant.co.uk
Background: marspec.com

5. Google Keyword Tool – http://fcow.co/GK
• Choosing page titles – check Search Volume of each keyword

6. SeoQuake for Firefox (Free)
• Tells PR, Alexa Rank, Backlinks, Domain age
• How hard to rank on Page #1 → http://fcow.co/SQ
Example Search:
“travel”

7. Google Insights - http://fcow.co/GI

8. Scrape Google Suggest → Übersuggest
• http://fcow.co/US

9. Google Places for Local Businesses
• Free if your business has a physical location
• Appears above other search results and in
Google Maps Search and Mobile Search
• Claim & verify your listing at google.com/places

10. Question / Answer Sites & Forums
• Top 10 Q & A sites → http://fcow.co/QA

11. • Quora → Social Q & A site for influencers who
share and retweet

12. Getting PR – iclothing.com.au

13. Journalists wanting sources –
SourceBottle & HARO

14. Rule #2- Learn from others. Don’t
reinvent the wheel …
Reverse engineer what is working for your
competitors Image: ifun.ru

15. Find competitors most linked & shared pages
• Open Site Explorer – Free http://fcow.co/OS
Example: sherdog.com
Example: incomediary.com

16. Find competitors top backlinks

17. How to steal competitors customer
information to laser target Facebook Ads
Female
Aged 35-50+ LIKES
High Income
College / Grad
School
QuantCast

18. Spy on competitors and see what
keywords they are targeting in Google
• SEMRush –http://fcow.co/SR

19. Facebook Ads – Which Factors make
the most difference:
Title
10%
Body
Text
20%
Image
70%
Source: Shoemoney.com 2010 (Facebook’s 3rd biggest Advertiser) -
http://fcow.co/SM

20. Shoemoney’s Facebook Ad Board
Click Thru Experiment
• Made Ad Boards of actual Facebook ads,
people asked to click
• Over 1 million total clicks
• Used Clicktale Heatmap / Mouse tracking
software
Source: Shoemoney.com 2010 http://fcow.co/SM

21. Source:
shoemoney.com

23. Source:
shoemoney.com

24. 61%
of all
clicks
Source:
shoemoney.com

25. Even when foreign language text was
used with US English audience …
47% 58% 49%
• Takeaway → IMAGE makes by far the most
difference
Source: Shoemoney.com http://fcow.co/SM

26. Rule #3 – Work Smart – Best
Automation Tools
Image: embajadachina.org.mx

27. Wordpress
• Free, easy to install in a few clicks. Install
Wordpress Guide – http://fcow.co/WO
• SEO friendly URLS with keywords
• Free plugins for everything e.g. FB share / post
• Writing new blog posts as easy as sending email

28. Automatic Sharing by Users
to Social Media – WP Plugins
• Sexy Bookmarks – Includes Google +1 http://fcow.co/SB
Screenshot:
jamesmartell.com

29. • Sharebar - http://fcow.co/SH
Screenshot: wpbeginner.com
Screenshot: mashable.com

30. Best tools for Scheduling Facebook &
Twitter Updates
• Tweetdeck (Free) – auto link shortening
• Hootsuite (Best) – Upload from Excel / CSV
- Full Facebook links + image preview

31. Syndicating Blog Posts from RSS feed
to Twitter
• Twitterfeed

32. Automatically Publish Blog Posts to
Facebook
• NetworkedBlogs - http://fcow.co/NB
Step 2 -
Step 1- Syndication
Register
a Blog

33. Rule #4- The Real Money from online
Business is REPEAT Customers
It is far cheaper
to market to an
existing customer
than to a
new customer
Image: simpsoncrazy.com

34. First time customers
Questions, Scammers, Timewasters,
Hassles … NO TRUST
Image: gottatopic.com & swing-smarter-baseball-hitting-drills.com

35. Repeat customers = Trust, Rapport,
Relationship
The value in a “business” is your list of
people and the relationship you have
with those people
Image: merchantstand.com

36. CatchOfTheDay.com.au
2 brothers = $200 million
Customer just placed their 89th order
… their #1 customer has 246 Orders

37. Group Buying Daily Deals
• Spreets, Scoopon, Groupon, Living Social
• List of Group Buying sites - http://fcow.co/GR

38. Rule #5 – Nothing will happen unless
you make it happen
If you want visitors to Opt-In, Follow,
Share on Social Media → INCENTIVIZE!
Image: braincram.co.uk

39. Mint.com / Strongmail Case Study
• Split test → 3 different incentives to refer friends
to join Mint.com via email or social media

40. A – Competition to Win iPod Nano
B – No incentive (control group)
C – Beta access to exclusive features
Source: strongmail.com - http://fcow.co/ST

41. How to supercharge email opt-ins
• You MUST give an incentive → free eBook or
video or digital content
• Email subscribe form BIG, BOLD, TOP RIGHT
THIS is the
business asset
you are
building!
Screenshot:
FatCowBusiness.com

42. • Pop it up and force them to make a decision
• PopupDomination → increases signups 500%
Screenshot: FatCowBusiness.com

43. How to Incentivize users to LIKE your
Facebook Page using an iFrame Reveal Tab
BEFORE clicking LIKE AFTER clicking LIKE

44. Free app - Static HTML: iframe tabs
• Add Reveal Tab Tutorial → http://fcow.co/IF

45. How to incentivise visitors to share on
Facebook & Twitter - http://fcow.co/IN
• Cloudflood – create free share button to access link
• Social Easy Share – Unlock content by sharing
- Build Email List from Facebook App

46. • PunchTab – Uses Facebook Connect, earn
loyalty points for liking, commenting, sharing
• List Eruption – No app access needed, Reward
sharing special link on Social Media with gifts

47. Rule #6 – Give Value First
How Facebook differs from Search Marketing
• Facebook says “find users before they search”
• Earlier stage of sales funnel
• Different approach → more “soft” sell
• Give value first and create desire
• Not “hunting” but more like “fishing”
Image:
designdamage.com

48. Social Media Fans are a lot like
women …
Image: desktopdolls.blogspot.com

50. Case Study – Aquabumps.com
Started by a surfer in Australia who posted
photos of Bondi Beach every morning …

51. Started emailing a few mates to
cheer them up at the office …

55. Give value first, build up desire, credibility
and trust, and the $$$ will follow

56. Rule #7 – Partner with Influencers
• Find influencers with similar target market
• Leverage off other databases
• Reciprocal email broadcasts
• Sharing on Facebook / retweeting on Twitter
• Paper.li – mash up other blogs RSS feeds & tweet
• Start partnering with similar size and work up
• Interviews, Testimonials, Reviews, Comments
Image: totalmerchant.net

57. Guest Blogging: Write Content - Get Links
• MyBlogGuest → connects Guest Bloggers to
websites looking for Guest Posts, Technorati.com
• Find sites seeking Guest Posts → http://fcow.co/GU

58. • FollowerWonk – Find influencers in your
Niche, search keywords in Twitter Bio

59. • WeFollow – lists top influencers tagged in
each category like fitness, MMA …

60. Leveraging your Content to Other
Websites
• Zemanta – Firefox Add-on http://fcow.co/ZE

61. Your audience now has an audience
Give value first + partner with influencers →
potential for exponential reach …
Image: venturebeat.com

62. Keep in Touch
• Slides, Links, Free Videos + Tutorials at:
FatCowBusiness.com/KMA
Facebook.com/FatCowBusiness
@FatCowBusiness, @DaveCupples
Dave@FatCowBusiness.com