Of all the fears of an online business owner, shopping cart abandonment is by far the most dreaded one. From a sales funnel that suddenly closed to audience that bounced, shopping cart abandonment does multiple damages in a single shot. Needless to say, addressing this particular issue and figuring out its solution is the need of the hour. This is the exact purpose presentation this presentation on shopping cart abandonment solves. From talking numbers to primary reasons why people abandon their carts to how to curb this issue, this presentation talks about it all.

1. Causes, Consequences & Curatives
SHOPPINGCART
ABANDONMENT
01

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ShoppingCartAbandonmentisasituationwhena
customeraddsanitem totheshoppingcartbutleaves
thewebsitewithoutcompletingthepurchase.
Causes,Consequences& Curatives
SHOPPING CARTABANDONMENT
02

3. MIN MAX
AverageShoppingCartAbandonmentRate
77.3%
Causes,Consequences& Curatives
SHOPPING CARTABANDONMENT
03

4. 83
Finance Travel NonProfit Retail Fashion Gaming
82.3
82.1
77.3
68
67
CartAbandonmentRate(%age)
Causes,Consequences& Curatives
Source-Satista
SHOPPING CARTABANDONMENT
04

5. $18BILLION LOSS
Inrevenueduetoshoppingcartabandonment
EveryYear
Causes,Consequences& Curatives
Source-Baymard.com
SHOPPING CARTABANDONMENT
05

6. ExtraCostlikeshipping,
taxes,handlingfee
Longandcomplex
checkoutform
Didn’ttrust
websitesecurity
Unavailabilityof
guestcheckout
Websitecrashed
orerrors
Orderdelivery
tooslow
ROXO
Causes,Consequences& Curatives
SHOPPING CARTABANDONMENT
06
Whyusersabandon
shoppingcarts?

7. Causes,Consequences& Curatives
Source-Baymard.com
SHOPPING CARTABANDONMENT
07
Otherreasonsfor
shoppingcartabandonment
BadReturnPolicy ExcessiveSecurityCheck UnavailabilityofCOD
PaymentDeclinedPriceInForeignCurrencyJustBrowsing

8. Causes,Consequences& Curatives
SHOPPING CARTABANDONMENT
08
Howtoavoid
shoppingcartabandonment?

9. Causes,Consequences& Curatives
SHOPPING CARTABANDONMENT
09
Toavoidshoppingcart
abandonment
Haveatransparentpricing
Transparentandclearpricing
helpsinbuildingtrustamong
youraudience.
Thequickertheymove
throughsalesfunnel,the
fastertheybuy.
Tellingyourcustomersknow
howtoplaceareturn
strengthenstrust.
Removeanyscopeofdoubt,
speedthingsupforbetter,
fastercheckout.
Freeyourcustomersfrom
payinganythingmorethan
theproductitself.
ProvideFreeShipping Clearreturnpolicy
Reducecheckoutprocess
From secureonlinepayments
tosecurebrowsing,offerall
youcan.
ImprovetrustlevelShortcheckoutforms

10. Causes,Consequences& Curatives
SHOPPING CARTABANDONMENT
10
Toavoidshoppingcart
abandonment
Improvewebsiteloadspeed
Fastwebsitesofferbetter
Userexperienceandhelpin
fastercheckouts.
Here’saclearsign:Google
hasalreadystarted
mobile-firstindexing.
Letyourcustomerspayhow
theywantto.Ifit’slegal,why
worry?
Tweakproductnames,
descriptionsandalttagsto
improveconversionrate.
Usebreadcrumbnavigationto
ensureeasynavigationand
fasterproductsearch.
Improvewebsitenavigation Multiplepaymentoptions
Optimizeproductpagecontent
Agoodpicturetellsmore
storiesthanafewkeywords
can.
HighqualityproductimagesOptimizeformobile

11. Causes,Consequences& Curatives
SHOPPING CARTABANDONMENT
11
Toavoidshoppingcart
abandonment
Createsenseofurgency
Alimitedperiodoffer,weekend
dealsandthingslikethat
triggerFOMO.
Whencustomersknowthey
arejustafewstepsaway,
salesfunnelspeedsup.
Atthesametime,suggesta
relevantitem tokeep
customersengaged.
Guideyourcustomerswhere
toenterthecodeandavail
discount.
Bidfarewelltothehassleof
currencyconversionand
welcomeinstantgratification.
Showpriceinlocalcurrency Showoutofstockmessage,
rightaway
Clearplacefordiscount
couponapplication
Regularupdatesoforder
statusinducetrust,assurance
andloyalty.
AllowdeliveryTrackingShowcheckoutprogressbar

12. Causes,Consequences& Curatives
SHOPPING CARTABANDONMENT
12
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