For an aspiring entrepreneur who has decided to be a part of the online world, there are endless decisions to take. These decisions further impact (and decide) the fate of their online business. Considering the struggle of eCommerce startups and ever-changing consumer trends, we studied and listed the major highlights that would be crucial for online businesses in 2018. Have a look to learn more.

1. T E C H N O L O G I E S
Ecommerce
Trends2018For

2. What’sNew
Ecommercehascomealongwaysincethe90s.From operationalchallenges
toscaling,Entrepreneurshavefoughttheirwayintothefuture.
02
Ecommercehascomealongwaysincethe90s.From operationalchallenges
toscaling,Entrepreneurshavefoughttheirwayintothefuture.
Ecommercehascomealongwaysincethe90s.From operationalchallenges
toscaling,Entrepreneurshavefoughttheirwayintothefuture.
Ecommercehascomealongwaysincethe90s.From operationalchallenges
toscaling,Entrepreneurshavefoughttheirwayintothefuture.
Ecommercehascomealongwaysincethe90s.From operationalchallenges
toscaling,Entrepreneurshavefoughttheirwayintothefuture.
StillAChallenge
Persists
T E C H N O L O G I E S
Thegrowingneedto
satisfythedemandsof
experience-hungry
consumers

3. AreYouReadyToEmbrace
TheLatestTechnology?
03
TAKEAWAYTheupcomingandongoing
trendshavegreatinfluence
overmodern-daycustomers,
soyoujustcan'tignore
them
Grab-And-GoStores
SocialCommerce
DroneBasedDelivery
VirtualReality
T E C H N O L O G I E S

4. 04
Astheysay,thefutureiswritteninthepresent,thecurrentecommerce
ecosystem hasalreadyembracedmostofthetrends
BigDataChatbot
Mobile
Commerce
Recent
Innovations
Augmented
Reality
I
Artificial
ntelligence
T E C H N O L O G I E S
TheLatestEcommerceTrends

5. 85%
ofinteractionswithconsumerswillbe
handledwithoutahumanby2020,
accordingtoGartner
T E C H N O L O G I E S
05

6. 06
ntelligenceArtificialI
Therearemanyplayersinthe
ecommerceecosystem.Tostandout
online,youhavetoinvestin
advancedtechnologieslikeartificial
intelligence.
improvingthesecurityofanecommerce
website
isbeyondsmartrecommendations&A
T E C H N O L O G I E S
isbeyondsmartrecommendations&
TAKEAWAYProvidearichpersonalized
experiencetouserswith
properutilizationofA

7. 07
Benefits
T E C H N O L O G I E S
Productrecommendations
Automatedconversation
Bettersecurity
Improvedcustomerservice

8. 48%
Consumerswouldratherconnectwitha
companyvialivechatthananyother
meanofcontact
T E C H N O L O G I E S
08

9. 09
Chatbot
Chatbotsarebasicallyautomated
programsthatcanperform a
pre-programmedtaskbasedupon
inputsfrom theconsumersintheform
oftextorvoice. OneofthebiggestAI
shiftisChatbot.
Itistheparamountinminimizing
thecommunicationgapbetween
ecommercewebsiteandcustomers.
Chatbotsarebasicallyautomated
programsthatcanperform a
pre-programmedtaskbasedupon
inputsfrom theconsumersintheform
oftextorvoice. OneofthebiggestAI
shiftisChatbot.
TAKEAWAYChatbotofferbetter
shoppingexperienceand
widerrangeofinteraction.
T E C H N O L O G I E S

10. 10
BetterShoppingexperience
Morecommunication
betweencustomerandbrand
Instantreplytothequeries
ofcustomer
Benefits
T E C H N O L O G I E S

11. 48%
CompaniesinvestedinBigDataback
in2016,saysGartner
T E C H N O L O G I E S
11

12. 12
BigData
Bigdatacan'tbeignored,whether
youplantostartatravelactivity
searchwebsiteoralreadyhavea
multivendorecommercestore.
Bigdataenablesstartuptobe
betterandbiggerbytakingsmarter
decisions
TAKEAWAYUsebigdatatomakebetter
marketingstrategiesand
gaugeopportunitiesbefore
theirtimeframeends
T E C H N O L O G I E S

13. 13
Effectivemarketing
campaigns
Lowershoppingcart
abandonmentrate
Predicttrafficandproduct
demand
Resultorientedbusiness
strategies
Benefits
T E C H N O L O G I E S

14. 10
Billionmobiledeviceswillbeinuseby
2020,accordingtoIBM BigDataand
AnalyticsHub.
T E C H N O L O G I E S
14

15. 15
MobileCommerce
Numberofsmartphoneusersexceed
thenumberofdesktopusersglobally.
Therateofincreaseisevengreaterif
weconsiderthenumberofusers,who
shopontheirsmartphones.
Mobilecommerceisheretostay
Numberofsmartphoneusersexceed
thenumberofdesktopusersglobally.
Therateofincreaseisevengreaterif
weconsiderthenumberofusers,who
shopontheirsmartphones.
Numberofsmartphoneusersexceed
thenumberofdesktopusersglobally.
Therateofincreaseisevengreaterif
weconsiderthenumberofusers,who
shopontheirsmartphones.
Numberofsmartphoneusersexceed
thenumberofdesktopusersglobally.
Therateofincreaseisevengreaterif
weconsiderthenumberofusers,who
shopontheirsmartphones. TAKEAWAYIgnoringthistrendcouldbe
fatalamidbrewing
competition.
T E C H N O L O G I E S

16. 16
Benefits
T E C H N O L O G I E S
On-the-goaccesstoan
onlinestore
Personalizedshopping
experience(iBeacons)
Helpsbringmoretraffic
Easeofpayment

17. 61%
Shoppersprefertoshopfrom anecommerce
websitethatoffersaugmentedreality,over
theonesthatdon’t
T E C H N O L O G I E S
17

18. 18
AugmentedReality
Thebiggestdifficultycustomersfaceis
determinethelookandfeelofthe
product.ARoffersshoppers
confidencewhichmotivatesthe
buyingdecision.
Itprovidesanin-storeshopping
experience,regardless
oftheshoppingexperience.
TAKEAWAYARwillresultinfuturistic
solutionforbrandsand
retailers
T E C H N O L O G I E S

19. 19
Createanengagingbuying
experience
Modifyorcustomize
selection
Visualizetheproductand
features
Benefits
T E C H N O L O G I E S

20. 20
RecentInnovations
WalkintoalocalAmazonGo,grabtheproductyourequireandleave.
Highlights-Buyers’Convenience,QuickProcessing.
Highlights-Speedydelivery,ReducedTime/EffortsConsumption,LowRiskof
HumanErrors
AnunmannedAerialvehicleusedtoautonomouslydeliverproductstocustomers
doorstep.
T E C H N O L O G I E S
AmazonGo
Drone-Based
Delivery

21. 21
RecentInnovations
Nowyoucanofferrealisticimages,soundsandothersensationtocustomers
usingVRandofferexperienceasgoodasofflineshops.
Highlights-Realisticsimulationoffersimmersiveexperience,
ReducedReturnRate,HelpfulInMakingBuyingDecisions
Fewyearsbeforesocialcommercecameintobeing,sellingonandsellingthrough
socialmediawasafantasyfore-commercestores.Buttoday,Facebook,Twitter,
andPinterestthesesocialmediaplatformsdrivealmost87.5%visitsto
e-commercestores.
Highlights-Moreengagement&MoreVisitors.
T E C H N O L O G I E S
VirtualReality
Social
commerce

22. 22 T E C H N O L O G I E S
Trendsthatwill
Rulein2018
Increaseinvoicepurchase
Speedydeliveryoptions
Personalizedshopping
experiencewithAI
Boom inB2Becommerce
VideoContent

23. 23
TheRoadAhead
Therateofadvancementis
acceleratingasyoureadthis
sentence.Tokeepanedgeover
yourcompetitors,youcaneither
investheavilyintechnologyand
innovationorchooseapartner,
whohasrichexperienceinthe
ecommerceecosystem.ecommerceecosystem.
T E C H N O L O G I E S

24. Contact
Isecommercechallenging?Shareyourquerywithus.
+18325485757
sales@fatbit.com
fatbit.com
24
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268,Sector-82,
JLPLIndustrialArea,
Mohali,Punjab,India
T E C H N O L O G I E S