Fashionbi webinar omni-channel-retailing

OMNI-CHANNEL RETAILING
A Way to Connect Online

Fashionbi Webinar - Omni-Channel Retailing
Agenda of the day
Introduction to Omni-Channel Retailing

Omni-Channel Retailing implies seamless access to information about the brand and it’s products across
all brand channels and on all the customer’s devices irrespective of time or location.
Omni-channelMulti-channelSingle channel

Brands need to be able to provide the customer a seamless experience at any possible point of contact.
This can only be done by blending web technologies within the physical world
CONSUMER
loyalty
The Need for Omni-Channel Marketing

Agenda of the day
Customer’s Journey through an Omni-Channel Retailing

We will accompany her on a shopping trip and
see what the brands out there are doing to
provide their customers with the best Omni-
Channel experience.
Introducing to you, Sara,
a modern day shopper
Let’s go
shopping!

Maybe we can
happening at the

Store Window
Social Media Icons
on the Store Window
QR codes that lead to Social
Media page of the brand

Store Window
Integration of Social Media
campaign on the store window

Store Window
3D visualisation of products
using augmented reality apps

Store Window
Interactive shoppable window to
select and purchase products

Store Window
QR code leads to the
unexisting page
Inapt placement of the
QR code
QR code leads to
non-responsive website
“Sign up now for exclusive
news on www.casadei.com”

Now let’s check out

In-Store
Digital social media campaign
merged with the physical store
Lets customer share their
experiences directly from the store

In-Store
Assists product selection and mails
preferences to the customer for future use

In-Store
To educate and guide customers through new
campaigns and make them follow the brand eventually

In-Store
Brand’s Social Media page feed
displayed on screens in the store

In-Store
integrated into store from which looks can be
shared of social media for others opinions

In-Store
Integration of E-commerce into the
physical store with a Virtual Rail

Fitting Room

Fitting Room
Millimetre wave technology that helps

Fitting Room & Billing
Payments can be made at
standalone counters to avoid
queues

Agenda of the day
Trends and Opportunities of Omni-Channel Retailing

Trends and Opportunities
Location Based App
With these Apps, a virtual perimeter
is created around the store.
people who enter the area with the
help of Geo-Fencing Technology.
to the brands they love as text
messages are only sent to those
who opt for it.

Beacon Technology
A small bluetooth device that
provides endless possibilities for
the retailer.
It can send messages through
radio waves to anyone in a 70m
radius like welcome messages to
a customer near the store window
when the customer is near a
store etc.

Adaptive Store Front
personal data and preferences of
the passerby through his mobile
phone and adapts itself for the
passerby
Customers can access all content
about the products as in a physical
store and place orders as well

Augmented Reality Stores
Virtual stores can be created in
period of time.
Customers can view these pop-up
stores by pointing their phone in
the direction.

100% Digitised Store
One copy of every single style to help customers know the look and feel of the product.
Everything else is digitised:
1. Omni Cart
Helps learn the story
behind a product
2. Try-On Multiplayer
Helps picking up
products based on
previous preferences
and popular products
3. Whoosh Fitting Room
Items clicked by the
customer arrives in
seconds
4. In Store Micro-
Warehouse
Connects the online and
tracks of stocks etc.

Agenda of the day
Tips to Implement Omni-Channel Retailing

Mobile responsive version of
brand’s website
Integration of brand’s app with
physical shopping experience
Direct management of the
physical store with
technology & information
about products & services
Price and Merchandise
and the physical store
Geo marketing
campaigns

We hope it was useful for you!
Thank you!

Disclaimer
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Fashionbi webinar omni-channel-retailing

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Fashionbi webinar omni-channel-retailing