Slides from presentation by Big Duck and NTEN at DMA Nonprofit Federation Nonprofit Conference in August 2015. For nonprofits, the fundraising landscape has evolved. Moving beyond the “donate now” button and writing a check, donors want to be actively involved in your cause and help create change together. Harvesting the passion of your community is key to successful fundraising and long-term engagement. In this session, participants learned the differences in crowdfunding vs. peer to peer and how these new tactics can be balanced in your fundraising arsenal. Our discussion included specific examples of successful nonprofit fundraising strategies using crowdfunding and other creative community-led campaigns and tips for how to get started.

1. Go
Fund
Yourself:
How
Crowdfunding
and
Peer
to
Peer
is
Dangerously
Changing
Fundraising
Farra
Trompeter,
Big
Duck
@bigduck
@farra
Megan
Keane,
NTEN:
Nonprofit
Technology
Network
@NTENorg
@penguinasana

2. About
NTEN

3. About
Big
Duck

4. The
Power
of
Networks!

5. Iden;fy
and
engage
your
audiences

6. Peer
To
Peer
(P2P)/Social
Fundraising
● Leverages
the
power
of
community
&
networks
● Empowers
your
advocates
● Turns
your
supporters
into
fundraisers
● The
more
Lme
you
spend,
the
more
$
you
will
raise

7. It
works!
Source: “Cracking the Crowdfunding Code” via CraigsConnects

8. What
maGers
to
donors?
Source: Abila Donor Engagement Study: http://www.abila.com/lpgs/donorengagementstudy/

9. What
engages
your
donors?
Source: Abila Donor Engagement Study: http://www.abila.com/lpgs/donorengagementstudy/

10. What
engages
your
donors?
Source: Abila Donor Engagement Study: http://www.abila.com/lpgs/donorengagementstudy/
•
Giving
money/making
a
donaLon
•
Hearing
personal
stories
•
GePng
updates
about
accomplishments
•
Receiving
thank
you
notes/giRs
•
ParLcipaLng
in
events
=
Elements
of
crowdfunding
campaigns!

11. How
has
fundraising
evolved
today?
• Real-­‐Time
• Public
• Shareable
• MulL-­‐channel
• Personal

12. FUNDRAISING
APPROACHES

14. CROWDFUNDING

15. CROWDFUNDING
● Recruits
supporters
for
a
specific
project
● May
offer
rewards
or
“perks”
● Leverages
power
of
group
giving
● Can
be
“all
or
nothing”

16. CROWDFUNDING
SUCCESS
What
you
need
if
using
a
crowdfunding
pla5orm:
● Clear
message
–
“ask
boldly”
● Rich
media
–
photos
and
videos
invite
connecLon
● Share
updates
and
metrics
● GamificaLon
-­‐
make
it
a
friendly
compeLLon

17. COMMUNITY
CHAMPIONS

18. COMMUNITY
CHAMPIONS

19. COMMUNITY
CHAMPIONS

20. CHAMPION
SUCCESS
What
you
need
if
launching
a
community
champion
campaign:
● Well
connected/known
volunteers
● Clear
messaging
–
consistent
structure
● InstrucLons
and
resources
● Media
support
● Defined
goals
and
metrics

21. TEAM
LEADER

22. TEAM
LEADER
SUCCESS
What
you
need
if
using
a
team
leader
event:
● Community
map
● Content
plan
&
messaging
calendar
● Ability
to
segment
and
customize
messages
● Rich
media

23. CREATIVE
CROWDFUNDING
APPROACHES
● Moving
beyond
tradiLonal
run
or
walk-­‐
a-­‐thon
● Memorials,
Donate
Your
Day,
other
original
fundraisers
● Gives
supporters
agency
and
choice
for
how
they
want
to
show
their
support

24. “I
THINK
I
CAN”
CAMPAIGN

25. “I
THINK
I
CAN”
CAMPAIGN

26. #GivingTuesday
Source:
MobileCause
h=ps://www.mobilecause.com/downloads/Giving-­‐Tuesday-­‐Infographic.pdf

27. B
More,
Give
More
•City
of
BalLmore
partnered
with
Giving
Corps
for
#GivingTuesday
campaign
•Brought
together
local
organizaLons
and
involved
community
in
giving
process
•Raised
$5.7
million
in
single
day

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43. CREATING
YOUR
PLAN

44. STEP
1:
GOALS
What
is
success
for
your
organizaEon?
● Amount
of
dollars
raised
● Average
giR
size
● New
donors
recruited
● Donors
that
renew
their
giRs
● New
contacts
on
email
list
or
social

45. STEP
1a:
GOALS
What
is
success
for
your
donor?
● Feels
like
they
are
making
a
difference
● Sense
of
accomplishment
● Sense
of
belonging
● Pride
and
ability
to
share/influence
others

46. STEP
2:
COMMUNITY
Who
needs
to
be
involved
for
success?
How
will
you
engage
them?
● Staff
● Board
members
● Champions
or
Leaders
● Donors
● Members

47. STEP
3:
CONTENT
What
messages
and
media
will
you
use?
● Stories
of
impact
● Stories
from
donors
● Videos
from
staff
or
programs
● Photos
for
members
or
donors

48. STEP
4:
TOOLS
What
pla5orms
will
you
use?
● DonaLons
● Messages
● Updates
● Sharing
● RecruiLng

49. STEP
5:
MEASUREMENT
What
will
you
measure
in
real
Eme
and
aHer
the
event?
● Amount
of
dollars
raised
● Average
giR
size
● #
of
new
donors
recruited
● #
of
donors
that
renewed
their
giR
● #
of
new
contacts
on
email
list
or
social

50. TIPS
FOR
SUCCESS

51. Get
integrated!
Fundraising
is
a
team
effort
-­‐
get
everyone
involved
early
with
the
planning
in
order
to
achieve
greater
buy
in
and
ownership!

52. IDENTIFY
CORE
PARTICIPANTS
EARLY
Find
your
iniEal
team
of
leaders
ahead
of
Eme:
● Who’s
been
a
team
leader
in
the
past?
● Who’s
asked
for
a
larger
opportunity
to
contribute?
● Who’s
influenLal
in
your
community
–
don’t
forget
to
include
board
members
or
coaches,
etc.
● Who
is
well-­‐networked
in
your
community
or
town?

53. MAKE
IT
EASY
Make
leading
as
simple
as
possible:
● Create
a
leader’s
kit
with
instrucLons
and
examples
● Provide
a
video
of
how
to
use
the
tools
● DraR
example
messages
for
recruitment
and
to
help
leaders
create
their
fundraising
pages
● Give
people
plenty
of
Lme,
but
sLll
put
deadlines
out
there
to
create
urgency

54. PROVIDE
SUPPORT
Leaders
will
need
support
beyond
day
1:
● Plan
for
weekly
updates
to
leaders
from
the
organizaLon
with
highlights
and
encouragement
● Create
easy
onboarding
for
leaders
who
join
late
● Provide
starLng
goals
so
leaders
have
a
sense
of
whether
they
are
on
track
and
need
support
● Showcase
teams
doing
well
to
encourage
more

55. SEND
UPDATES

56. Keep
it
alive!

57. Source: http://ohmygodcats.com/wp-content/uploads/2013/07/Cat-Questions.jpg