10 ideas to keep in mind when it comes to social media and your nonprofit. Lunch keynote presentation at NeighborWorks America Social Media and Web 2.0 Symposium on August 19, 2009 in Chicago, IL.
11. Listening Online
• Set up Google alerts, Technorati search,
Twitter search
http://socialmedia-listening.wikispaces.com/Tools
• Your organization’s name
• Program or event names
• Peer/competitor names and program/event names
• Individuals connected to your organization
• Your tagline or other key phrases
• URL for any web properties (main website, blog)
• Related issues/topics
• Common misspellings
Source: Beth’s Blog, Beth Kanter
43. Defining Success
• Increased awareness of your cause
• Shift in your org’s perception
• New program participants
• Increased requests for your
info/programs
• Pageviews/clicks/comments/etc.
• New email addresses/contact info
• Signatures/actions taken
• Dollars raised
• Mentions online
48. • Big Duck
- http://www.bigducknyc.com/resources/
- http://www.bigducknyc.com/blog
• Beth’s Blog: How Nonprofits Can Use Social Media
- http://beth.typepad.com/
• Common Craft - Social Media in Plain English
- http://www.commoncraft.com/show
• Universal McCann - Wave 3 Research
- http://tinyurl.com/6kur2y
• Groundswell (book)
- http://www.forrester.com/Groundswell/
• Media Rules! (book/blog)
- http://www.themediarules.com