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Aldi Martua
Ari Eka N
Dessy Wulandari
Fani Personita
Rizki Fazriansyah
 The suggestion that using this product puts the

user ahead of the times e.g. a toy manufacturer
encourages kids to be the first on their block to
have a new toy.
Advertising techniques copywriting
 This ad use Avante Garde techniques because this

mobile phone has advanced features that are not
owned by another phone. The features is air gesture,
using smart pen, capture video, and also have a large
screen.
 Statistics and objective factual information is

used to prove the superiority of the product e.g. a
car manufacturer quotes the amount of time it
takes their car to get from 0 to 100 k.p.h.
Advertising techniques copywriting
 This ad prove that this ad show the fact from this

blender (product) this period who has tested and show
directly to the public that no engineering at all in this
ad.
 “Weasel words" are used to suggest a positive

meaning without actually really making any
guarantee e.g. a scientist says that a diet product
might help you to lose weight the way it helped
him to lose weight.
Advertising techniques copywriting
 This video used weasel words techniques because this

product suggest the consumers to buy these products
in order to up to date
 The suggestion that some almost miraculous

discovery makes the product exceptionally
effective e.g. a pharmaceutical manufacturer
describes a special coating that makes their pain
reliever less irritating to the stomach than a
competitor`s.
Advertising techniques copywriting
 This ad show this product by explaining this chocolate

(product) very soft when eaten and melted in the
mouth and makes the product superior to it’s other
product
 The suggestion that purchasing this product

shows your love of your country e.g. a company
brags about its product being made in America
and employing American workers.
Advertising techniques copywriting
 DAMN! I Love Indonesia was founded on 28th of

October, 2008. Daniel Mananta is the mastermind
behind the brand. He creates the brand to show his
appreciation towards his homeland, Indonesia. This
advertising used patriotism techniques. Because the
product made in Indonesia, and with purchasing this
product you can show the patriotism like they’re
slogan “Patriotism Never Looked This Good”.

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Advertising techniques copywriting

  • 1. Aldi Martua Ari Eka N Dessy Wulandari Fani Personita Rizki Fazriansyah
  • 2.  The suggestion that using this product puts the user ahead of the times e.g. a toy manufacturer encourages kids to be the first on their block to have a new toy.
  • 4.  This ad use Avante Garde techniques because this mobile phone has advanced features that are not owned by another phone. The features is air gesture, using smart pen, capture video, and also have a large screen.
  • 5.  Statistics and objective factual information is used to prove the superiority of the product e.g. a car manufacturer quotes the amount of time it takes their car to get from 0 to 100 k.p.h.
  • 7.  This ad prove that this ad show the fact from this blender (product) this period who has tested and show directly to the public that no engineering at all in this ad.
  • 8.  “Weasel words" are used to suggest a positive meaning without actually really making any guarantee e.g. a scientist says that a diet product might help you to lose weight the way it helped him to lose weight.
  • 10.  This video used weasel words techniques because this product suggest the consumers to buy these products in order to up to date
  • 11.  The suggestion that some almost miraculous discovery makes the product exceptionally effective e.g. a pharmaceutical manufacturer describes a special coating that makes their pain reliever less irritating to the stomach than a competitor`s.
  • 13.  This ad show this product by explaining this chocolate (product) very soft when eaten and melted in the mouth and makes the product superior to it’s other product
  • 14.  The suggestion that purchasing this product shows your love of your country e.g. a company brags about its product being made in America and employing American workers.
  • 16.  DAMN! I Love Indonesia was founded on 28th of October, 2008. Daniel Mananta is the mastermind behind the brand. He creates the brand to show his appreciation towards his homeland, Indonesia. This advertising used patriotism techniques. Because the product made in Indonesia, and with purchasing this product you can show the patriotism like they’re slogan “Patriotism Never Looked This Good”.