This is a brief presentation about naming a business, the presentation was delivered to attendees of founder institute in Kabul Afghanistan.

1. Naming and Positioning

2. • The first public act of branding
• At the core of brand
The importance of name
Survey of
the
“Biggest
effects on
hit
products”

3. Brand

4. Strip the color
…

5. Strip the shape
…
Only Name

6. • You need time
• You need money
• No set process
• No set guide
• Applicable experience
Naming facts

7. • Where do you position the
business
– Be different
– Be relevant
Get strategic

8. • What is the vision of
business
– Develop creative themes
– Allow expansion
Get thinking

9. • Think about all the different kinds of names
– Construct
– Expression
Get Creative

10. Shortlist & Decide
• General criteria

11. Floor is open for you!
Q&A

12. THANK YOU
+93799 476 519 | business@aghaez.com | www.aghaez.com