1. Joining the Conversation
Chris Messina, Developer Advocate
Google Science Communication Innovation Workshop
June 14, 2011
Bodega Bay Tech Talk, 1950 Charleston

2. @chrismessina
/chrismessina.me
Kristofer Cheng for The New York Times

3. Three things:
• Spread Firefox
• #hashtags
• Generativity
3

4. Spread Firefox

5. Photo by Tristan Nitot

12. We're igniting the web. Join us!
Welcome to Spread Firefox. You are our marketing department, a diverse
community of people tired of swatting popups, chasing spyware, combatting
identity theft and installing security updates you could set your watch to.
You have a vision of the 21st century web and are ready to push it to the
world, wresting control from a monopoly that has let it stagnate. We'll
provide the tools, but you will drive campaigns that will be rolled out here
over the coming months.

13. We're igniting the web. Join us!
We hope you'll bear with us as we ramp up development of this site in the
coming months. In the future, Spread Firefox will coordinate a series of
volunteer efforts to promote Firefox, and run campaigns to focus our
community's energy on very tangible, specific goals. This is just a beta, and
there are still validation errors and bugs on the site, so make sure to let us
know if something's not working right or if you have ideas for cool new
features. And make sure to add yourself to the Spreadfirefox announcements
mailing list.

14. We're igniting the web. Join us!
Our first target: one million downloads of the Firefox Preview Release in the
next ten days. Register, sign in, and spread the word by adding a Firefox
promo line to your email signature and one of our buttons to your web site (or
your personal new Spread Firefox blog). Each time someone clicks on your link,
you'll get a point, so you'll be able to see how much impact you're making. We
highlight and publicize the ten most successful promoters in the "roll call"
in the green bar on the right. In the future, prizes and pronounced placement
on the wildly popular Mozilla website will offer additional motivation to bump
yourself into the top ten. We also intend to beef up our referral tracking and
award points for many other things besides referrals, such as donations and
active participation in one of our marketing teams.

17. Call for Volunteers
There are many ways to volunteer with the Mozilla project and to help spread the word
about Firefox:
• If you're a developer, you can help fix bugs, or add cool new features as extensions.
• If you're a security expert, help us find security vulnerabilities before they became a
problem - and get a $500 bounty!
• If you're a tech-savvy users, you can help test our software, file and help organize
bugs or contact web sites that don't work with Mozilla software
... and if you're passionate about Firefox and want to help spread the word, then you've
come to the right place.

18. Volunteer Teams
• The WebApps Team
• The Design Team
• For The Record
• Wordsmiths
• The Ad Team
• The CD Bundling Team
• The Events Team
• The College Reps Team

33. #hashtags

36. Nate Ritter

40. #climatechange

42. #IranElection

43. #Jan25

46. “Fork me on GitHub”
==
forking as an act of

47. About GitHub
Code is about the people writing it. We focus on lowering the barriers of
collaboration by building powerful features into our products that make it
easier to contribute. The tools we create help individuals and companies,
public and private, to write better code, faster. Ship it!

48. Think: generativity

50. futureoftheinternet.org

51. Generativity

52. Generativity
• how extensively a system or technology leverages a set of
possible tasks;

53. Generativity
• how extensively a system or technology leverages a set of
possible tasks;
• how well it can be adapted to a range of tasks;

54. Generativity
• how extensively a system or technology leverages a set of
possible tasks;
• how well it can be adapted to a range of tasks;
• how easily new contributors can master it;

55. Generativity
• how extensively a system or technology leverages a set of
possible tasks;
• how well it can be adapted to a range of tasks;
• how easily new contributors can master it;
• how accessible it is to those ready and able to build on it;

56. Generativity
• how extensively a system or technology leverages a set of
possible tasks;
• how well it can be adapted to a range of tasks;
• how easily new contributors can master it;
• how accessible it is to those ready and able to build on it;
• how transferable any changes are to others — including
(and perhaps especially) nonexperts.

59. #countmein

61. F!"#