1. IDENTITY IS THE PLATFORM
Chris Messina • sLab, OCAD Building • Toronto, Ontario • October 20, 2009

2. W H O I THIN K I AM

4. @chrismessina

7. etc.

8. WH O D O Y O U TH IN K YOU AR E?

17. “ D A TA C AP IT AL”

18. Death of a Web App

20. Photo by Mathieu Thouvenin

21. Kevin Rose
Daniel Burka
Leah Culver
Photo by Mathieu Thouvenin

28. We’ll be closing down the main Pownce website two weeks from today,
December 15th. Since we’d like for you to have access to all your Pownce
messages, we’ve added an export function. Visit pownce.com/settings/
export/ to generate your export file. You can then import your posts to other
blogging services such as Vox, TypePad, or WordPress.

30. 1. No export of relationships
2. No way to leave a forwarding address

37. Logo collage by Stabilo Boss

38. Logo collage by Meg Pickard

39. S O C I A L OB JECT S

53. All this data that we’re creating has value!

54. A C TI V I TY S T R EAMS

57. icons by Fast Icon

59. Add contact
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60. activitystrea.ms

61. Identity and data capital matter
icon by Seedling Design

62. A NE W P L A TFOR M WAR

64. VS
Facebook Connect OpenID

65. “The Internet was built without a way to know who and what
you are connecting to.”
—Kim Cameron, Problem Statement, The Laws of Identity

67. The Power of Facebook Connect
Establishing a presence on the social Web requires fundamental building
blocks. Facebook provides these essential tools, including identity for a great
registration system, and immediate access to 300 million active global users.

68. Photo by Mike Wooldridge

69. The problem with Facebook Connect is that it
eliminates choice and restricts your digital freedom

70. O P E N ID

71. Photo by Teresa Stanton

72. So, who thinks they have an OpenID?

73. Usual suspects
• Google
• Yahoo!
• AOL
• MySpace
• WordPress
• etc

76. Where can you use your OpenID?

77. *Source: Janrain
OpenID adoption across the web continues to grow

78. UserVoice Identity Providers
Source: Janrain - Why Websites Should Accept Multiple Third Party Identity Account Logins

79. Interscope Identity Providers
Source: Janrain - Why Websites Should Accept Multiple Third Party Identity Account Logins

80. sulit.com.ph Identity Providers
Source: Janrain - Why Websites Should Accept Multiple Third Party Identity Account Logins

81. “We launched OpenID in March 2008 with Highrise.
About 15% of the logins are now using OpenID.”
— David Heinemeier Hansson, 37Signals

82. “Deployments for their customers – Twitter and
Songbird – are seeing OpenID utilization of 20% or
more.”
— Eric Eldon, VentureBeat

84. YOU A R E THE P LAT FOR M

89. These traits make the browser the logical tool for a user -centric
(“you-centric” ??) world.

90. I DE N TI TY I S TH E P LAT FOR M

91. Overview
I. Me at the center
II. Smarter user agents & filters
III. Faceted identity
IV. Data is capital

92. I.
Me at the center

94. Photo by miss:anthrope

95. Photo by amanda kelso

96. Mazlow’s Hierarchy of Needs
morality,
creativity,
spontaneity,
problem solving,
lack of prejudice,
Self-actualization acceptance of facts
self-esteem, confidence,
achievement, respect of others,
Esteem respect by others
friendship, family, sexual intimacy
Love/belonging
security of: body, employment, resources,
Safety morality, the family, health, property
breathing, food, water, sex, sleep, homeostasis, excretion
Physiological

97. Growing comfort with real identity

98. Growing comfort with real identity

101. Identity

105. “My account has now been held hostage for a week,” another reader wrote.
“Some of my friends think that I have deleted (my profile) or even blocked
them... None of my friends or family can see my profile or even find it in
search. It’s as if I simply deleted my account or blocked all of them from
seeing it without even a word.”

106. Mazlow’s Hierarchy of Needs
morality,
creativity,
spontaneity,
problem solving,
lack of prejudice,
Self-actualization acceptance of facts
self-esteem, confidence,
achievement, respect of others,
Esteem respect by others
friendship, family, sexual intimacy
Love/belonging
security of: body, employment, resources,
Safety morality, the family, health, property
breathing, food, water, sex, sleep, homeostasis, excretion
Physiological

107. II.
Smarter user agents & filters

113. Image credit: Mashable

114. III.
Faceted identity

115. Attributes, activities, and connections

116. Photo by Johanna MacDonald

122. High school

123. High school
After high school

124. Photo by Brian Herzog

127. IV.
Data is capital

128. Photo by Ben Ward

132. Overview
I. Me at the center
II. Smarter user agents & filters
III. Faceted identity
IV. Data is capital

133. A call to arms.

137. The end.
chris@citizenagency.com • @chrismessina • factoryjoe.com
Typeface: FTF Flama™ by Mario Feliciano