My presentation at the Millennial Mega Mashup in May of 2012. The deck looks at Social TV, Transmedia Storytelling and something I call Intermedia.

1. THE REVOLUTION
WILL NOT ONLY
BE TELEVISED…
…
it
will
be
available
via
exclusive,
downloadable
content
on
our
website;
unlocked
by
twee7ng
our
hashtag,
or
by
ac7va7ng
your
Shazam
app…

2. Hi, my name is…
Rick Liebling
• Creative Culturalist
@ Y&R New York
• @Rick_Now
• RickLiebling.com
• DISCLAIMER!
#megamashup
@rick_now

3. What are we going to be
talking about today?
• Social TV
• Transmedia Storytelling
• The Future…
#megamashup
@rick_now

4. Social TV
#megamashup
@rick_now

5. “Social
TV
is
coming
of
age.”
“We
can
feel
the
beginning
of
a
shi7
to
infuse
social
in
just
about
every
TV
produc?on
product.”
#megamashup
@rick_now

6. What is Social TV?
Social TV is creating the cyber-living-room and
cyber-bar to enable increased interactivity
around shared programming both live and
time-shifted.
#megamashup
@rick_now

7. What is Social TV?
Twitter version:
Social TV - The enabling of a distributed,
massive multi-person experience around
shared programming.
#megamashup
@rick_now

8. An abridged look at Social TV
tools, apps and platforms…
#megamashup
@rick_now

9. #megamashup
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10. #megamashup
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11. #megamashup
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12. #megamashup
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13. #megamashup
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14. "Sales of Fashion Star
merchandise exceeded
expectations," Macy's
spokesperson Holly
Thomas told TV Guide.
#megamashup
@rick_now

15. @AgentMom - Best dressed list! All three colors of
Ross Benne shorts headed my way from Macy's
#fashionstar
@_AMATO - Looks like someones going to macy's
tmrrw! Not only is there a sale. But those really cute
shorts are in stores tmrrw as well #fashionstar
@dejabelle6 - So I am waiting to buy those trouser
shorts at Macy's online. Thanks. #fashionstar
#megamashup
@rick_now

16. #megamashup
@rick_now

17. Social TV analytics, data and
other number-crunching
goodness…
#megamashup
@rick_now

18. #megamashup
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19. #megamashup
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20. #megamashup
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21. #megamashup
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22. #megamashup
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23. #megamashup
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24. #megamashup
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25. #megamashup
@rick_now

26. • USA Networks and Ford reported a 23%
engagement rate with Sync Ads
• During the Super Bowl, SSN found that brands
that ran Sync Ads had a spot recall 45%
higher
• During the Oscars, SSN showed that mobile
ad interaction was 42% higher during
commercial breaks than during programming
#megamashup
@rick_now

27. #megamashup
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28. #megamashup
@rick_now

29. What is Transmedia Storytelling?
Transmedia immerses an audience in a story’s
universe through a number of dispersed entry
points, providing a comprehensive and
coordinated experience of a complex story.
#megamashup
@rick_now

30. What is Transmedia Storytelling?
Twitter version:
Transmedia Storytelling - Creating a multi-
platform, coordinated experience within an
immersive universe.
#megamashup
@rick_now

31. #megamashup
@rick_now

32. Hunger
Games
• Transmedia?
#megamashup
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33. #megamashup
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34. #megamashup
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35. #megamashup
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36. #megamashup
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37. Mark of the Spiderman
#megamashup
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38. So, what’s next?

39. #megamashup
@rick_now

40. What is Intermedia?
Intermedia is characterized by the real-time
interaction between content consumers,
content producers, the content’s participants
or notable third parties.
This engagement may play a role in the on-going
or future development of the content in the form
of voting, surveys, commentary or other forms
of interaction.
#megamashup
@rick_now

41. What is Intermedia?
Twitter version:
Intermedia - Real-time interaction amongst &
between viewers, content producers and/or
characters across two (or more) platforms.
#megamashup
@rick_now

42. #megamashup
@rick_now

43. If you only remember 3 things:
1. Understand your consumer’s complimentary
content consumption behaviors
2. Think how your brand can be part of the story
people are interested in
3. Be open to the possibilities of real-time
interaction
#megamashup
@rick_now

44. #megamashup
@rick_now