Get tips and tricks on dealing with the media. How to present yourself for maximum exposure.

1. DelPHI:
How to Get Media
Attention
Fewer Words. More Information.

2. The Art of the Interview

3. The Art of the Interview
You are speaking to one
person.

4. The first rule of show business

5. The first rule of show business
Be entertaining.

6. Little things make a big difference

7. Little things make a big difference
● Never begin a sentence with I
● Avoid -ing
● Substitute and for but
● Steer clear of and/or, he/she &
etc.

8. Get Your Message Out There
● Think like a PR pro
● What is a press release worth
these days?
● Best methods of media
outreach
● Going mobile

9. Get Your Message Out There
● Great website*
● Social presence
● Direct interaction
● Contributed content
● Apply for awards

10. Get Your Message Out There
● *Great website
Minimize use of
WE, US and OUR

11. Earned, Owned and Paid Media
● Earned: news coverage
● Owned: website content
● Paid: advertorial

12. Communications priorities
●Mission statement
●Messaging Strategy
●What's newsworthy?

13. Networking
●speeches
●presentations
●events

14. Media Relations Tips and Tricks
● Blocking and bridging
● Crisis communications
● Be easy to find

15. I'm easy to find
sue@cohegent.com

16. What are your
communications challenges?