What if we applied the principles of city planning to the digital world?

1. DIGITAL CITY
PLANNING
Clay Parker Jones
&
Alexander Chung

2. “
AS WE MOVE FROM THE ERA OF
COMPUTING INTO THE ERA OF THE
INTERNET, WE NO LONGER NEED TO
WORRY ABOUT COMPUTER-HUMAN
INTERACTION...
DIGITAL CITY PLANNING

3. “
...WHAT WE DO HAVE TO THINK ABOUT IS
HUMAN TO HUMAN INTERACTION
Joel Spolsky
DIGITAL CITY PLANNING

4. Great Authors vs. City Size
Various reputable sources
LONDON, EN, 1600s TOPEKA, KS, 2011
200 K 122 K
None to speak of
Shakespeare
Marlowe
Bacon
Jonson
etc. DIGITAL CITY PLANNING

5. ?
WHY IS THAT?
DIGITAL CITY PLANNING

6. We seek to answer some fundamental questions about
our digital environment using tested indicators of human
behavior from city planning.
DIGITAL CITY PLANNING

7. &
How is 4Chan like 17th century London?
How are brands like 21st century Topeka?
DIGITAL CITY PLANNING

8. &
What’s the bounce rate of a place like Grand Central?
Who is the George Eugéne Hausmann of the Internet?
DIGITAL CITY PLANNING

9. OUR TALK HAS VALUE
KEY LEARNING OBJECTIVES:
DIGITAL CITY PLANNING

10. PLANNING
FOR EFFECTIVE
DIGITAL WORLDS

11. CREATING AND
UNDERSTANDING
PATTERNS FOR
SUCCESS

12. DEVELOPING CONTINGENCIES
FOR UNINTENDED CONSEQUENCES

13. UNDERSTANDING
AND ACCOUNTING FOR
DIGITAL SCALE

14. THE TYPES OF DIGITAL
ENVIRONMENTS

15. HOW DIGITAL ENVIRONMENTS
ENCOURAGE OR INHIBIT
BEHAVIOR

16. HOW TENETS OF
CITY PLANNING
CAN APPLY TO THE
INTERNET

17. CASE STUDIES AND
DATA FROM OUR
WORK

18. HOW A CITY
PLANNING LENS
CAN IMPROVE
E-COMMERCE

19. DIGITAL CITY
PLANNING
Thanks!