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Neuroscience communication through popular science magazines The depiction of functional brain imaging (fMRI) in popular science magazines Eva Lems, BsC 22-06-09 Management, Entrepreneurship and Policy Analysis in the Health and Life Science
OUTLINE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SCIENCE AND SOCIETY ,[object Object],[object Object],Science  Public
[object Object],SCIENCE COMMUNICATION ? Science  Public  Science communicators
An analysis of disseminations on fMRI in  Natuurwetenschap & Techniek and Psychologie Magazine POPULAR SCIENCE MAGAZINES
FMRI? ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],RESEARCH OBJECTIVE
RESEARCH QUESTION  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],METHODS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CODING I
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CODING II
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CODING III
GENERAL RESULTS ,[object Object],‘’ The researchers tried to prove this relation between intimacy and empathy and captured brain activity with MRI scans  (PM, 07-03, Intens meeleven)  46% N= 6 54%  N=7 38 %  N=5 62%  N=8 Natuurwetenschap en Techniek 42%  N=11 58% N=17 77%  N=20 23%  N=8 Psychologie Magazine MRI fMRI Secondary  Primary  Mentioning ‘fMRI’  Focus article  100% 67 Total  41.8% 28 Academic journals 19.4% 13 Natuurwetenschap en Techniek 38.8% 26 Psychologie Magazine % N
APPLICATIONS * Including; communication on new research centres or systems, science awards, adolescent brain development, personality, humour, differences between men and women, decision making, making mistakes,  social reward, hypnosis, paranormal skills and meditation  ** Including;  basic research, racial evaluation, personality, deception and neuro-marketing ‘ What’s his name again-area discovered’   (NWT,10-05,Hoe heet ie nou-hersengebied ontdekt)  ‘ Give me your hand…’  (PM, Geef me je hand, 03-07)   ‘ Serves your right, thinks man’  (PM, 04-06, Net goed denkt man..)   ‘ Pinokkio in the brainscanner’  (NWT, 12-07, Pinokkio in de hersenscanner)   ‘ Bad Habits’  (PM, 05-06, Slechte gewoontes)   100.0 39 Total 2.6 1 Multiple** 46.2 18 Other* 15.4 6 Basic research 2.6 1 Sexual arousal and love 10.3 4 Cooperation and empathy 7.7 3 Deception, lie detection 15.4 6 Health % N
ACADEMIC VS POPULAR I ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ACADEMIC VS POPULAR II
NEURO TRENDS AND ETHICS ,[object Object],[object Object],[object Object],[object Object],84.5% N= 35 15.5 % N= 6 10,5%  N=4 7,5% N=3 23% N=9 59%  N= 23 Total  77% N=10 23% N= 3 7.5%  N=1 15.5%  N=2 31 %  N=4 46%  N=6 Natuurwetenschap en Techniek 88.5% N=25 11.5%  N=3 11.5% N=3 4%  N=1 19.25%  N=5 65.25% N=17 Psychologie Magazine No  Yes  No trend Neuro- politics Neuro-essentialism  Neuro-realism  Neuroethics  Neuro trends
ACCURACY ,[object Object],[object Object],* significant difference (t= 3,27,  df  = 55, p= 0.002) ‘ Not only the fair-centre lighted-up when participants looked at people of another race, but also brain-areas which indicated that the brain tried to suppress pre-justice were active. Even the wish to hide, cannot be hidden for the brain scan. You are warned: who wants to commit the perfect murder should stay away of brain researchers.  ( PM) Versus  Interracial interaction may interfere with cognitive functioning in people with racial bias….it must be interpreted in contemporary society… and future research is necessary’  ( Nature) Researchers in Montreal observed…   .911 4.64 28 Academic articles 1.370 5.66 29 Popular articles SD Mean N Presentation of likelihood results* 42% 58% 46% 54% NWT 85% 15%  95%  5% PM  No  yes  incorrect correct Technical explanation  Research methods
DISCUSSION & CONCLUSION I ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],DISCUSSION & CONCLUSION II
RECOMMENDATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]

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fMRI in popular science magazines: Neuroscience Communication

  • 1. Neuroscience communication through popular science magazines The depiction of functional brain imaging (fMRI) in popular science magazines Eva Lems, BsC 22-06-09 Management, Entrepreneurship and Policy Analysis in the Health and Life Science
  • 2.
  • 3.
  • 4.
  • 5. An analysis of disseminations on fMRI in Natuurwetenschap & Techniek and Psychologie Magazine POPULAR SCIENCE MAGAZINES
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. APPLICATIONS * Including; communication on new research centres or systems, science awards, adolescent brain development, personality, humour, differences between men and women, decision making, making mistakes, social reward, hypnosis, paranormal skills and meditation ** Including; basic research, racial evaluation, personality, deception and neuro-marketing ‘ What’s his name again-area discovered’ (NWT,10-05,Hoe heet ie nou-hersengebied ontdekt) ‘ Give me your hand…’ (PM, Geef me je hand, 03-07) ‘ Serves your right, thinks man’ (PM, 04-06, Net goed denkt man..) ‘ Pinokkio in the brainscanner’ (NWT, 12-07, Pinokkio in de hersenscanner) ‘ Bad Habits’ (PM, 05-06, Slechte gewoontes) 100.0 39 Total 2.6 1 Multiple** 46.2 18 Other* 15.4 6 Basic research 2.6 1 Sexual arousal and love 10.3 4 Cooperation and empathy 7.7 3 Deception, lie detection 15.4 6 Health % N
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.

Hinweis der Redaktion

  1. Initially only articles containing the key words fMRI and functional MRI were collected by searching in the database on the websites of the selected magazines. Often ‘MRI’ was mentioned in the popular articles while fMRI was meant, for example an article on humour in the brain which says; ‘14 participants listened to jokes while the researcher visualized the active brain areas by use of a MRI-scan.’ [1] [1] Translation of the Dutch quotes was done by the researcher Only articles in popular magazines that were based on a peer-reviewed scientific journal were selected.  differences and similarities in academic and popular science magazines
  2. were arranged into categories which regularly appear in neuroscience literature; (localization functions and basic cognitive functioning).
  3. For example a statements such as: ‘our results suggest’ of ‘this might indicate that’ were coded as ‘somewhat likely’. Conclusions such as ‘this will lead to new treatment’, was coded as ‘certain’. ‘More research is necessary to prove..’ was coded as ‘unlikely’. For example an article ‘ He thinks the government should prohibit every use of fMRI– lie detection until it is effective and save. ’ was coded as critical (2). An article elaborating on possibilities and not mentioning limitations; for example: ‘This results might lead to a diagnostic test which allows early detection of children with dyslexia’ was coded as moderately positive (6) Valuation tone was assessed in both academic and popular articles and was used to score explore differences between the academic and popular journals.
  4. Facts communicated in the popular journals are not wrong, the contextual relation differed from the academic journals
  5. Neuro-realism: human behaviour often just explained by brain activity in different brain areas: Neuro-essentialism: diminishing human personality to biological brain activity: