Personal Information
Unternehmen/Arbeitsplatz
Israel, none Israel
Beruf
Strategic Planning Information Specialist at BBR Saatchi & Saatchi
Info
Trendspotter and advertising addict. I'm a culturally driven strategist who believes in exploring new and innovative strategies for connecting brands with consumers.
The way I see it, my job is to connect the dots.
Bring human insight.
Shine a light on new behavior.
Leverage existing trends, cultural contexts and behaviors to create social currency for brands. I believe in ideas that are built social, not fitted back into "social media". Great ideas make me smile.
Specialties: brand strategy; non-traditional briefing; trend/cultural/mindshift reporting
Tags
advertising
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wereallfans
antwerp zoo
gorilla
cadbury
digital
harry potter
spreadability
jenkins
remix
whopper
link economy
matt
numa numa
vw
lady gaga
viral
pollemaagt
mike arauz
pop culture
targeting
eva hasson
shalmor
multicultural
demographic
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hasson
ethnic
y&r
eva
minority
shalmor avnon amichay
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minorities
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pluralism
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Personal Information
Unternehmen/Arbeitsplatz
Israel, none Israel
Beruf
Strategic Planning Information Specialist at BBR Saatchi & Saatchi
Info
Trendspotter and advertising addict. I'm a culturally driven strategist who believes in exploring new and innovative strategies for connecting brands with consumers.
The way I see it, my job is to connect the dots.
Bring human insight.
Shine a light on new behavior.
Leverage existing trends, cultural contexts and behaviors to create social currency for brands. I believe in ideas that are built social, not fitted back into "social media". Great ideas make me smile.
Specialties: brand strategy; non-traditional briefing; trend/cultural/mindshift reporting
Tags
advertising
canneslions2010
wereallfans
antwerp zoo
gorilla
cadbury
digital
harry potter
spreadability
jenkins
remix
whopper
link economy
matt
numa numa
vw
lady gaga
viral
pollemaagt
mike arauz
pop culture
targeting
eva hasson
shalmor
multicultural
demographic
israel
hasson
ethnic
y&r
eva
minority
shalmor avnon amichay
planningness
minorities
israelis
hassontwins
pluralism
Mehr anzeigen